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eCommerce and Multi-channel portfolio




Leading brands select Salmon to develop eCommerce
and multi-channel solutions that increase revenue,
extend brand loyalty and improve competitive advantage.




                                              Unique Approach • Unique Solutions
BOOTS.COM                                           PETSATHOME.COM
 UK’s leading retailer of beauty and health          Highly scalable eCommerce platform
 products as well as health information
                                                     Multi-channel integration
 eCommerce platform and Multi-channel integration
                                                     Coremetrics, CyberSource, PowerReviews,
 Highly optimised checkout and enhanced user         QAS & Omniture integration
 experience and navigation
                                                     24x7x365 application management
 ‘Live’ Pharmacist                                   and support services




KIDDICARE.COM                                       HOTTERSHOES.COM
 The largest privately owned nursery supplier        Manufacturer of 1.3M shoes per annum
 to the public in the UK
                                                     Salmon selected to design, develop and integrate
 Platform delivers a differentiated customer         new website to support growth of 20%
 experience
                                                     60% increase in browse time
 Voted online nursery retailer of the year
                                                     Improved search rankings
 Solution ensures higher degree of autonomy,
 flexibility and responsiveness




BENSHERMAN.CO.UK                                    ARGOS.CO.UK
 British brand steeped in history                    Sets the standard for integrated eCommerce
 Integration with backend business system            £1B+ online sales
 “Styleman”
                                                     Multi award winning
 Support for International sites
HALFORDS.COM                                     SCOTTSOFSTOW.CO.UK
 Original eCommerce platform implementation       Flagship brand of the largest group of
 live in <90 days                                 independent specialist catalogues in England
 Online sales increased by 250%, average order    New integrated eCommerce platform to support
 value up by 40%                                  ambition for 50% turnover via online
 1 Million Reserve and Collect orders             Developed under tight deadlines, without
                                                  compromising on the key eCommerce areas
 Sophisticated Multi-channel integration (Free
 Delivery to Store, Text and Reserve, Reserve     Common business services shared across
 and Collect, Home Delivery)                      9 group brands




ENDSLEIGH.COM                                    SLEEPYS.COM
 Intelligent eCommerce platform for the number    Delivered in just 16 weeks
 one student insurance provider
                                                  Beating forecasted online sales
 36% reduction in bounce rate
                                                  Improved navigation and merchandising
 12.5% uplift in web page visitors
                                                  Integrated appointment setting with Sleepy’s
 Improved SERP results                            700 store portfolio




ANNSUMMERS.COM                                   HOMEBASE.COM
 eCommerce platform implemented to support        Sets the standard for integrated eCommerce
 100% growth inside 3 years
                                                  Multi award winning
 Integrated with Oracle E-business Suite
DISCOUNTSHOESTORE.CO.UK                            PETITFEET.CO.UK
 Online only discount brand, part of UK’s second    Specialist online brand with shoes, boots
 largest independent shoe retailer                  and sandals for women who need smaller
                                                    sized footwear
 Fully integrated with Barratts Priceless back
 office systems                                     Fully integrated with Barratts Priceless back
                                                    office systems
                                                    Faceted navigation and dynamic imaging




CUCINADIRECT.COM                                   THEORIGINALGIFT.CO.UK
 Intuitive, role-based tools to empower better      Integrated with back office Elucid, Stibo
 merchandising and increase customer service        Step systems

 Rich, out-of-the-box capabilities for catalogue    Integrated with Mercado for optimized search
 and content management                             and browse
                                                    Integrated with Coremetrics for online analytics
 Member management, contracts and
                                                    and marketing
 entitlements, negotiations, order management




HAWKSHEAD.COM                                      CRAGHOPPERS.CO.UK
 Uniquely British clothing label inspired           Travel, outdoor and adventure clothing
 by lakeland life
                                                    US and UK eCommerce sites based on shared
 Launched in just 35 days                           eCommerce platform
 eCommerce platform capable of supporting           Integration of business user tools for online
 new geographies, propositions, market segments     marketing and promotion
 or customer types quickly and easily
LOVEYOURSHOES.CO.UK                              BARRATTS.CO.UK
                                                  UK’s second largest independent shoe retailer
 Fully integrated with Barratts Priceless back
 office systems                                   eCommerce platform implemented to support
                                                  PriceLess, Barratts, Discount Shoe Store,
 Supporting the sale of 50 + brands               Petitfeet, Big Shoe Boutique and Nineteen
 Dynamic imaging                                  Twentyone
                                                  Fully integrated with back office systems (incl.
 Integration of user generated product reviews
                                                  sales, despatch etc) so that information can be
                                                  shared horizontally across business




VIVADIRECT.CO.UK                                 PRESENTSDIRECT.COM
 Publisher of Britain’s favourite health          Personalised gift store
 and wellbeing catalogue
                                                  Intuitive, role-based tools to empower better
 Intuitive, role-based tools to empower better    merchandising and increase customer service
 merchandising and increase customer service
                                                  Integrated with Mercado and Coremetrics
 Integrated with back office, Mercado
 and Coremetrics




DARE2B.COM                                       BEARGRYLLSSTORE.COM
 Ski and snow wear brand                          Adventure clothing store for Bear Grylls brand

 Integration of business user tools for online    Fully integrated with call centre and back
 marketing and promotion                          office systems
                                                  US and UK implementations on shared
 US and UK eCommerce sites based on shared
                                                  eCommerce infrastructure
 eCommerce platform
About Salmon
Salmon is a highly innovative global systems integrator whose
commitment to on-time, on-budget projects is increasingly embraced
by the leading names in retail, insurance and financial services markets.
Since 1989, leading brands have been turning to Salmon for its ability
to build, integrate and support business-led systems that add
measurable competitive value to their day-to-day operations – and to
their bottom line. Salmon quickly understand business needs, creates
realistic development schedules, and efficiently delivers solutions to
plan; based around an ethos that marries a depth and breadth of
development skills, with a management process that removes virtually
all risk from successful project roll-outs. Customers include Argos,
Boots, Bristol & West, Halfords, Novae, Swiss Re and W.R. Berkley.

Salmon is headquartered in Watford, Hertfordshire and has offices
in the US, China and Australia.

For more details about Salmon visit www.salmon.com.




Salmon Limited   •   64 Clarendon Road   •   Watford   •   Hertfordshire   •   WD17 1DA

Tel: +44 (0)1923 320000 • Fax: +44 (0)1923 320023 • Email: info@salmon.com
www.salmon.com

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Salmon ecommerce and multi channel portfolio

  • 1. eCommerce and Multi-channel portfolio Leading brands select Salmon to develop eCommerce and multi-channel solutions that increase revenue, extend brand loyalty and improve competitive advantage. Unique Approach • Unique Solutions
  • 2. BOOTS.COM PETSATHOME.COM UK’s leading retailer of beauty and health Highly scalable eCommerce platform products as well as health information Multi-channel integration eCommerce platform and Multi-channel integration Coremetrics, CyberSource, PowerReviews, Highly optimised checkout and enhanced user QAS & Omniture integration experience and navigation 24x7x365 application management ‘Live’ Pharmacist and support services KIDDICARE.COM HOTTERSHOES.COM The largest privately owned nursery supplier Manufacturer of 1.3M shoes per annum to the public in the UK Salmon selected to design, develop and integrate Platform delivers a differentiated customer new website to support growth of 20% experience 60% increase in browse time Voted online nursery retailer of the year Improved search rankings Solution ensures higher degree of autonomy, flexibility and responsiveness BENSHERMAN.CO.UK ARGOS.CO.UK British brand steeped in history Sets the standard for integrated eCommerce Integration with backend business system £1B+ online sales “Styleman” Multi award winning Support for International sites
  • 3. HALFORDS.COM SCOTTSOFSTOW.CO.UK Original eCommerce platform implementation Flagship brand of the largest group of live in <90 days independent specialist catalogues in England Online sales increased by 250%, average order New integrated eCommerce platform to support value up by 40% ambition for 50% turnover via online 1 Million Reserve and Collect orders Developed under tight deadlines, without compromising on the key eCommerce areas Sophisticated Multi-channel integration (Free Delivery to Store, Text and Reserve, Reserve Common business services shared across and Collect, Home Delivery) 9 group brands ENDSLEIGH.COM SLEEPYS.COM Intelligent eCommerce platform for the number Delivered in just 16 weeks one student insurance provider Beating forecasted online sales 36% reduction in bounce rate Improved navigation and merchandising 12.5% uplift in web page visitors Integrated appointment setting with Sleepy’s Improved SERP results 700 store portfolio ANNSUMMERS.COM HOMEBASE.COM eCommerce platform implemented to support Sets the standard for integrated eCommerce 100% growth inside 3 years Multi award winning Integrated with Oracle E-business Suite
  • 4. DISCOUNTSHOESTORE.CO.UK PETITFEET.CO.UK Online only discount brand, part of UK’s second Specialist online brand with shoes, boots largest independent shoe retailer and sandals for women who need smaller sized footwear Fully integrated with Barratts Priceless back office systems Fully integrated with Barratts Priceless back office systems Faceted navigation and dynamic imaging CUCINADIRECT.COM THEORIGINALGIFT.CO.UK Intuitive, role-based tools to empower better Integrated with back office Elucid, Stibo merchandising and increase customer service Step systems Rich, out-of-the-box capabilities for catalogue Integrated with Mercado for optimized search and content management and browse Integrated with Coremetrics for online analytics Member management, contracts and and marketing entitlements, negotiations, order management HAWKSHEAD.COM CRAGHOPPERS.CO.UK Uniquely British clothing label inspired Travel, outdoor and adventure clothing by lakeland life US and UK eCommerce sites based on shared Launched in just 35 days eCommerce platform eCommerce platform capable of supporting Integration of business user tools for online new geographies, propositions, market segments marketing and promotion or customer types quickly and easily
  • 5. LOVEYOURSHOES.CO.UK BARRATTS.CO.UK UK’s second largest independent shoe retailer Fully integrated with Barratts Priceless back office systems eCommerce platform implemented to support PriceLess, Barratts, Discount Shoe Store, Supporting the sale of 50 + brands Petitfeet, Big Shoe Boutique and Nineteen Dynamic imaging Twentyone Fully integrated with back office systems (incl. Integration of user generated product reviews sales, despatch etc) so that information can be shared horizontally across business VIVADIRECT.CO.UK PRESENTSDIRECT.COM Publisher of Britain’s favourite health Personalised gift store and wellbeing catalogue Intuitive, role-based tools to empower better Intuitive, role-based tools to empower better merchandising and increase customer service merchandising and increase customer service Integrated with Mercado and Coremetrics Integrated with back office, Mercado and Coremetrics DARE2B.COM BEARGRYLLSSTORE.COM Ski and snow wear brand Adventure clothing store for Bear Grylls brand Integration of business user tools for online Fully integrated with call centre and back marketing and promotion office systems US and UK implementations on shared US and UK eCommerce sites based on shared eCommerce infrastructure eCommerce platform
  • 6. About Salmon Salmon is a highly innovative global systems integrator whose commitment to on-time, on-budget projects is increasingly embraced by the leading names in retail, insurance and financial services markets. Since 1989, leading brands have been turning to Salmon for its ability to build, integrate and support business-led systems that add measurable competitive value to their day-to-day operations – and to their bottom line. Salmon quickly understand business needs, creates realistic development schedules, and efficiently delivers solutions to plan; based around an ethos that marries a depth and breadth of development skills, with a management process that removes virtually all risk from successful project roll-outs. Customers include Argos, Boots, Bristol & West, Halfords, Novae, Swiss Re and W.R. Berkley. Salmon is headquartered in Watford, Hertfordshire and has offices in the US, China and Australia. For more details about Salmon visit www.salmon.com. Salmon Limited • 64 Clarendon Road • Watford • Hertfordshire • WD17 1DA Tel: +44 (0)1923 320000 • Fax: +44 (0)1923 320023 • Email: info@salmon.com www.salmon.com