Content Strategy
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The document contains repeated passages of lorem ipsum placeholder text. It discusses content strategy, defining it as the practice of planning for the creation, delivery, and governance of useful, usable content. It also notes that content strategists ask questions to help facilitate their work, such as why content is needed, how it will be produced, who will create and consume it, and how it will be managed over time.
Content Strategy
- 2. What is content Agenda Why it is tough What is content Examples of good content What is content strategy User Experience + Content Strategy Want to be a Content Strategist
- 5. Because content Why it is tough is too vast takes time is considered simple is left to last minute needs regular updates needs many collaborations gets immediate feedback requires constant monitoring
- 6. Because content Why it is tough is too vast takes time is considered simple is left to last minute needs regular updates needs many collaborations gets immediate feedback requires constant monitoring is the reason users visit websites!
- 7. User dislikes the tone or type of content User enters website User leaves the website Why it is tough
- 11. Updated Feel good Enjoyable Framed User centric Engaging Persuasive Usable Useful Findable Examples of good content
- 12. Feel good
- 13. User centric
- 14. Persuasive
- 15. Engaging
- 16. Framed
- 18. Updated
- 19. How to make content work? Develop a content strategy!
- 20. What is Content Strategy? “Content strategy is the prac6ce of planning for the crea6on, delivery, and governance of useful, usable content.” ‐ Kris6na Halvorson, Brain Traffic
- 21. Useful ! Content Strategy makes Content ! Informative! Targeted! What is Content Strategy?
- 22. Usable ! Content Strategy makes Content ! Findable! Readable! Accessible! What is Content Strategy?
- 26. User Researcher Market Researcher Content Strategist Content needs of user | Content audit | Content Inventory Research Requirements IdeaBon Design ValidaBon User Experience - Research
- 28. Spreadsheet column heading DescripBon/ Notes Example link URL Record a page url that serves as a good example of this type of content Content file type This is usually the file format‐ HTML, PDF, Flash, video ( mp4 ), etc Content func6on What kind of content is it ? Product descrip6on / index page/ press release / applica6on help/ etc Content volume Approximately how many pages of this content type are on the site Keywords It’s a good idea to start a list of keywords or topics associated with each piece of content found. This helps in defining official list of keywords and taxonomy in future. User Experience - Research Content audit of exis6ng content * The web content strategist’s bible- Richard Sheffield
- 29. Research Requirements IdeaBon Design ValidaBon Product manager Marketing manager Designers Editorial Content Strategist Content effort size and scope | Editorial Process analysis User Experience - Requirements Compe66ve content analysis | Content gap analysis
- 30. Research Requirements IdeaBon Design ValidaBon Information Architect Designers ( IxD/ VisD ) Product Manager Content Strategist Personas | Taxonomy and content groups | Voice and tone of content User Experience - Ideation Content flows | Content template
- 31. Research Requirements Idea6on Design ValidaBon Interaction Designer Visual Designer SEO Accessibility Specialist Content Strategist Content scenarios | Editorial guidelines | Editorial Calendar Website messaging | Metada defini6on | Search keywords User Experience - Design
- 32. Messaging – value adding content.! * http://www.artinstitutes.edu/ User Experience - Design
- 34. Research Requirements IdeaBon Design ValidaBon Designers Prototyper/Engineer Usability specialist Product manager Marketing manager Content Strategist Overall content review User Experience - Validation
- 36. Want to be a Content Strategist? EducaBon and Professional Background * Library and informaBon sciences * Computer sciences * CreaBve and performing arts * AdverBsing and markeBng * Rhetoric and composiBon * Technical wriBng and communicaBon * Journalism * Professional editors and writers * CommunicaBons * Liberal arts * Management consulBng http://knol.google.com/k/content-strategy
- 39. Contact us Neha Singh – nehas1@yahoo-inc.com Arunima Saboo – arunimas@yahoo-inc.com