This document discusses continuous innovation in transportation management. It describes how a regional dairy producer improved their supply chain capabilities by implementing an extended shelf life process to enable national distribution. This involved integrating their transportation management system (TMS) to streamline processes, optimize routing, and provide visibility into costs. As a result, they reduced delivered pallet costs by $33 and improved routing efficiency. The document also discusses further innovations like improving workflow across all modes within one platform and using supply chain data for analytics.