CT Nonprofits Workshop
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The document discusses how technology and the internet have changed how people communicate, access information, and engage with each other and media. It states that everything organizations do must be reimagined, individuals must refocus their interests, and how success is measured must be reassessed in order to adapt to these rapid changes. Information moves faster, people are more connected, and expectations are higher, so new approaches are needed.
![[Start]](https://image.slidesharecdn.com/ctnonprofitstraining-100608105431-phpapp01/85/CT-Nonprofits-Workshop-3-320.jpg)
![Technology
and
the
Internet,
and
their
role
in
our
lives,
has
changed
how
we
communicate,
get
and
share
information,
the
media
we
consume,
and
the
reasons
we
engage
with
each
other
‐
online
and
of]line.
The
effects
of
these
changes
are
being
felt
by
all
of
us,
every
day,
all
the
time.](https://image.slidesharecdn.com/ctnonprofitstraining-100608105431-phpapp01/85/CT-Nonprofits-Workshop-22-320.jpg)
![[Pause]](https://image.slidesharecdn.com/ctnonprofitstraining-100608105431-phpapp01/85/CT-Nonprofits-Workshop-26-320.jpg)
![[3
Things]](https://image.slidesharecdn.com/ctnonprofitstraining-100608105431-phpapp01/85/CT-Nonprofits-Workshop-33-320.jpg)
![[3
More]](https://image.slidesharecdn.com/ctnonprofitstraining-100608105431-phpapp01/85/CT-Nonprofits-Workshop-37-320.jpg)
![[Big
Finish]](https://image.slidesharecdn.com/ctnonprofitstraining-100608105431-phpapp01/85/CT-Nonprofits-Workshop-41-320.jpg)
![[End]](https://image.slidesharecdn.com/ctnonprofitstraining-100608105431-phpapp01/85/CT-Nonprofits-Workshop-46-320.jpg)
CT Nonprofits Workshop
- 1. What you are doing isn’t working anymore... Media and everything needs to change. Rules!
- 2. Brian Reich Married (Karen) Two kids (Henry and Lucy) 32 Years Old. Jewish. Live in New York City. Travel a lot. Strategize. Write. Speak. Teach. Podcast. Focus on the impact of technology and the internet on society. Politics. Public Affairs. Marketing. PR. Advertising. Causes. Technology. Innovation. Commerce. Entertainment. Sports. Journalism. Education. Games. Brand. Culture. 10‐15 Newspapers. 20+ Magazines. 800+ Channels. 1000+ Blogs. 2500+ Friends. Mac. PC. iPhone. Kindle. Flip Video. Tivo. Wii. Seattle. Westport. Washington. Cambridge. Ann Arbor. Upper West Side. brian@littlemmedia.com 617.417.9436 www,thinkingaboutmedia.com Media Rules! Fast Company Expert WeMedia Senior Fellow twitter.com/brianreich facebook.com/BrianReich SlideShare FourSquare
- 3. [Start]
- 5. Ask yourself why(?) What we are doing isn’t working anymore.
- 6. Why do you need to RE-THINK your work? You cannot think about your work in isolation. The shifts that are occurring in every other aspect of our society, and our lives, impact how your products and services are created and consumed. Everything is changing.
- 7. Why do you need to know how PEOPLE LIVE? Because convincing someone to buy your product or use your service means asking them to change what they are doing. And those changes happen in the context of people’s lives. You can’t force the changes. You have to fit in.
- 8. Why do you need to utilize ALL THE PLATFORMS? Because users seamlessly move between several different pieces of technology every day. People aren’t looking for one thing - they are looking for timely, relevant, compelling experiences that they can benefit from whenever and wherever they choose.
- 9. Why do you need to know WHAT IS HAPPENING? Because the experience and expectations that users develop when buying a product or service -- any product or service -- from someone else shapes their experience and expectations of everything else. Someone out there is spending more money and energy trying to convince people their products/services are terrific. They are setting the tone for the conversation.
- 10. Why do you need to PLAY NICELY WITH OTHERS? Because everyone is facing a similar challenge. And because other sectors (car designers, clothing manufacturers, soda sales people, government economists, video game makers) understand different things about the target audience -- and how to engage, educate, and mobilize people -- that we can learn from.
- 11. Why do you need to LOOK FORWARD? Because we spend too much time creating and analyzing case studies. Case studies represent a specific snapshot in time. They have limited value. It is not important to know that someone was able to sell something a certain way last year. It is important to understand how to apply the lessons to different contexts and times.
- 12. Why do you need to REDEFINE SUCCESS? Because each challenge is unique and we don’t fully understand what success really means. For certain, we know that success is not the same for every issue or project.
- 26. [Pause]
- 31. There is no ‘right way’ to blog More watching/ There is no ‘right listening = way’ to blog more remembering Games are for Mobile phones more than are always on, playing always active
- 32. There is no ‘right way’ to blog You must be Everything is social ‘Zindable’ Listening and Stuff is hearing are important different
- 33. [3 Things]
- 34. Timely, relevant, compelling information
- 35. Experiences people will remember (fondly) and talk about.
- 37. [3 More]
- 38. Know Your Audience Demographic Psychographic Technographic Behavioral
- 39. Order of Operations Goals Strategies Tactics Resources
- 41. [Big Finish]
- 42. TRY Something new and different
- 43. FAIL Openly and actively
- 44. LEARN Update and adapt
- 45. ASK Lots of Questions
- 46. [End]
- 47. What you are doing isn’t working anymore... Media and everything needs to change. Rules!