Curator Playbook

Table of
Contents
2 Using the Tools
3 Curation Use Cases
1 Feature Overview
4
Curation Best
Practices

Create learning
content
Upload internal content
and curate custom
learning paths
Share content
Connect your content to
the colleagues that need
it
Get insights
Measure the success of
your programs with
insights on views and
completions
With the curator role, you're able to easily
create, share, and track success of your
learning and training programs.
44 curators from
the beta program
rated the curator
feature
8/10
regarding likeliho
od to recommend
to a colleague

When creating learning
paths you can...
•Blend LinkedIn Learning
and internal custom content
•Handpick specific videos from
courses
•Group content into sections
•Put content into an order
•Add descriptions for sections
and pieces of content
Easily upload and arrange content into
an intuitive, engaging format.
We have a huge need for
learning paths. Any way to
make this easier and less
time consuming is a
positive thing. It allows me
to quickly and easily
communicate new training
material with my global team.”
Learning Coordinator
Curator from beta program
Program Manager
“Before I could create
learning paths, I would have
to gather links and then
manually create an email or
a 1-pager which would take
a ton of time. With this role,
I can present content in a
useful, nice format and it
takes no time at all.”

“The #1 benefit of this tool is
tracking. I love that I can see
how much engagement and
usage there has been with my
learning paths and custom
content.”
HR Associate
Technology Trainer
“I’m not used to seeing any
statistics out of my current
tools. LinkedIn Learning
beats SharePoint, email, and
Google Docs on reporting
and analytics – I can get so
much more out of LinkedIn's
tools!”
Understand the impact of your trainings
with deep reporting on learner
engagement and completions.
Check out how your content has trended
over the last 90 days with unique viewer
counts
See who has completed and is
in-progress with your content

Because your curated content will live within your org's
LinkedIn Learning library, learners will know where to
access it.
Consolidate all your
content on one platform so
that everyone can always
find it.
Sales Readiness
“We tend to give training once and not have it saved
somewhere for future viewing, so this is a good way to
create a training database for new employees who were not
with the company when important training was originally
given. It’s easy for them to have one place for everyone
to go to. I also like that I can keep all of my curations
organized in one place in my library.”

After you're assigned as a
curator, you'll receive an
email.* Clicking "Get
started" will take you to
your LinkedIn Learning
homepage.
*If you don't receive the email, you will still be able to
access the curation tools from your homepage.

You can now
start creating
and sharing
content!
Step 1
Click on the “Add” button at the top right of
your LinkedIn Learning homepage.
Step 2
On the menu, click “My library” to be
directed to your curation library.
Step 3
Now, start uploading and curating
customized learning paths for your
team!
Step 1
Step 3
Step 2

Recommend your content to trigger an email notification to
your recipient(s) and highlight the content on their
homepage.
You will have the option to add a
customized message and due
date.
Recommendations will appear in the "From
your org" section of the recipient's homepage.

Recommending
also gives you
access to deeper
insights like
learner-level
in-progress and
completion data. After you’ve made
the recommendation, check out how
many learners have started and/or
completed your content in
the “Recommendations” tab
Click into the piece of content to
understand the progress of individual
learners

Along with
recommending,
post the content URL
on relevant internal
platforms to maximize
reach.

Click on a viewer count number to check out content trends
over time
See how many unique learners have
viewed your content in the last 90
days
After you've shared content, monitor views on your library
page.

Each month, you'll
receive an email with
insights on the impact
you're driving at your
organization.
You can see how many total viewers
your curated content has driven so
far, along with your most popular
content.

Relevant Help
Center Articles
• Creating a Learning Path
• How to Use Discoverability Controls
• Uploading Custom Content and Links
• Understanding Content Viewer
Counts
• Getting Insights on Recommended
Content
Have more questions?
Visit the Help Center to see more help articles and contact
support.

• Program Manager
• HR Associate
• Sales Readiness
• People Manager
• Program Manager
• HR Associate
• Sales Readiness
• People Manager
• Subject Matter
Expert
• Individual Contributor
• Sales Readiness
• People Manager
• Subject Matter
Expert
• Individual Contributor
Corporate Use Cases by Role
Onboarding Continued Training Information
Synthesis
Continued Training: Ongoing
training designed to support
team/department goals.
Onboarding: Training designed
to onboard employees onto a
new role, department, or process
Information synthesis:
Integrating content from
disparate sources into a
coherent whole

Individuals in the company that have a role-based need to
curate training/learning programs for a specific function,
department, business unit, or region.
• Onboarding and upskilling programs
• On-demand training for a new technology and/or software
(e.g. Skype, Teams, SQL, Python)
• Continuous training programs to drive skill development in:
• Leadership and manager development
• Software migration training
• Operational excellence
• Performance development plans
Other titles include Learning Coordinator/Lead, Training Specialist, Project Manager,
Quality/Process Improvement Specialist, IT Specialist, etc.
Program Manager
“I create weekly teaching
moments in a learning path
style. I used to share links,
but this is much easier to
create training for a
department or expanding to a
wider audience. Being able to
upload content and create a
weekly training schedule has
been the most valuable to me.”
Program Manager
Sr. Quality & Process
Improvement Specialist
from ICF Consulting
"I am working on a quick
virtual training for an Agile
Scrum framework. Using a
learning path, I can make the
training ICF-specific. I love
that I can make it our own
– that is super helpful for
me.”

HR professional that builds HR agenda and processes, global
initiatives, and content that support organizational HR
strategic goals.
Custom learning paths on talent management processes including:
• Employee performance reviews
• Manager development
• Leadership succession
• Promotion/compensation initiatives
• Hiring & firing trends
On-demand learning paths on timely initiatives:
• DIBS (Diversity, Inclusion, and Belonging)
• Remote work tips
• Mental health and wellness
• Mentorship
Other titles include HR Business Partner, HR Manager, Talent Coordinator, Talent
Partner, etc.
HR Associate
HR Business Partner
from Dish Network
“I created a learning path by
blending our internal training
(recorded conference call+
slides) and LinkedIn
Learning content. I shared
the learning path with my
peer HRBPs and the HRMs
and received rave reviews. I
found the process to be quite
seamless and really
appreciated the option to
assign the training to others
with a due date. Everyone I
shared the path with was
eager to become curators as
well. We have so many
ideas on how we can
continue using this
feature.”

Individual that focuses on building onboarding and
upskilling content for sales teams on products and
processes.
• Virtual new hire onboarding and ongoing training, sales coaching,
and assessment/certification programs
• Pitch decks, product FAQs, talk tracks, ROI calculators, best
practices, and other assets to enable the field
• Pre and post work for Instructor Led Training sessions
Other titles include Sales Enablement Manager, Trainer, and/or Sales Operations
Sales Readiness I love creating short
training snippets and
putting them into a
learning path, so that
people are easily able to
select which training pieces
they need to view instead of
having to watch the entire
course if they don't need
to. It's also great to be able
to mix videos, articles and
links.
Sales Enablement
Manager

Manager/supervisor that supports a team of learners
and plays a consultative role in their career
development.
• Creating tailored learning paths for direct reports to help with
career development and upskilling
• Paths to onboard new team members, e.g. "Product
Marketing Toolkit"
• Curated learning path of recommended courses that share
valuable team principles and insights on leadership style, e.g.
"Sarah's Top Course Recommendations for Team Dynamics"
People Manager “I love that we're able to
add material that isn't from
LinkedIn to customize a
path for our team. We do a
lot of self-development on
our team, so it's nice to be
able to create a path that's a
common theme on the team
and track the involvement.”
Marketing team leader

Individual that has domain expertise in a specific
area and enjoys sharing his/her knowledge across the
organization to benefit the rest of the business.
Examples:
• Finance Director sharing revenue targets and other metrics
with C-suite and leadership
• IT manager sharing best practices on security protocols/
technology services with new employees
• Data analyst sharing customer churn analysis and industry
trends with his/her team
• Product leader sharing “How to be a PM” tips & tricks
Subject Matter Expert
"LinkedIn Learning makes it
simple to pull together
resources and share quickly.
The curation tools provide
a much more polished and
tailored approach than
sending links or emails.”
Data scientist leader

Individual that wants to showcase his/her knowledge to
gain visibility in the organization and/or to aspire to
a leadership role.
Example:
• Launched new project and wants to share what they've learned
with the team such as a winning sales pitch, successful product
launch, unique customer success story, or a best practices on a
topic they are confident in
Individual Contributor “This tool helps me to
standardize and share
certain on-boarding and
other helpful information
with my team and whole
department in an
easy-to-use and easy to
track format.”
Sr. Compensation Analyst

Instructor that creates a custom curriculum for
their students.
• Learning paths to supplement existing course curriculum,
organizing sections around syllabus structure
• Customized learning programs for different students (beginner vs
advanced, various subject areas)
• Curated research to showcase to students and the public
Higher Education: Professor " I only have access to the
VLE at the university and
that has limited functionality
when it comes to adding
video links. LinkedIn
Learning was much easier
and more user-friendly. It is
intuitive in how you curate
content.”
Professor at the
University of Leeds

Individuals that provide career-specific coaching and
training to students to assist them in finding a career
post-school.
• Job-seeking training for students on various career paths and
associated skill sets
•Learning paths to inform students on interviewing tips and tricks
Higher Education: Career Coach "I believe sometimes the
information and offerings can
be a bit overwhelming for
students and having a
learning pathway ready to go
can make students' lives a
lot easier.
Career Coach at the
University of Houston

Student that is passionate about learning and has a
desire to create and share learning programs with
his/her peers.
•Relevant learning for fellow students
•Curated content to help peers prepare for an exam or paper
such as a recap of course and highlights of most helpful
material
Higher Education: Student
Champion
"It’s so helpful to be able to
integrate custom content,
LinkedIn Learning content,
and external learning links all
in one learning path in one
platform.”
Student Champion

Consider these 3 factors before searching for content:
Choose the best content
Who is your target
audience?
Region, Business Unit, Team,
Department, Function?
What is the
learning objective?
Behavior Change, Skill
Development, Info Synthesis?
How long should
content be?
Full Course or
Individual Video(s)?
Searching for
Content

• Filter by content type, level,
software, subjects, and topics
• Sort by "View Count" and
"Newest" to see most popular
and most recent content
Use search
filters to
narrow down
search results
Unfiltered search for
“presentations”
Filtered search for
“presentations”
Searching for
Content

• Length of the course/video
• Release date
• Course Details & Learning
Objectives
• Common job titles of learners
watching the course
• # of views, likes, and saves of the
course
Quickly
evaluate
courses
Review specifics of the
course
to make sure it fits your
needs including:
Searching for
Content

Handpick
individual
videos or
chapters out of
a course
By including shorter
videos in your learning
path, you can ensure that
learners spend their time
watching content that is the
most relevant.
Searching for
Content

When creating learning paths, select “Copy existing” to
duplicate an existing LinkedIn Learning-created learning
path
"Become a Manager" is one LinkedIn Learning's most
popular learning paths and contains essential managerial
skills and courses
Save time by copying an existing learning path
Creating Learning
Paths

Ensure that the right
audience can find the
content
Use discoverability controls to define who
within your organization will be able to find
your content on the platform (in search and
on the homepage)
• If your content is only applicable to certain colleagues,
make sure to limit discoverability to a specific group(s)
• If you don’t see a group that you need, reach out to
your LinkedIn Learning master admin
• If you do not want anyone else to find your content on
the platform, set content discoverability to “No one
(direct link access only)"
Creating Learning
Paths

Save your content
while you're still
working on it
Set discoverability to “No one (direct
link access only)” if you want to keep
working on your learning path before
it is published (and available in
search results and on the
homepage).
Creating Learning
Paths

Name & Tag Your
Content Effectively
If you set discoverability to "Everyone,"
anyone within your organization can find
your content in search, so make sure that
the title is appropriate and helpful for
learners.
• Title: Consider including the department/team name,
program name, and subject area
• Skills: Include relevant skill tags so your content
appears in skill search results alongside relevant
LinkedIn Learning content
• Custom Tags: Include custom tags that are unique to
your organization to ensure that colleagues can find
your content while searching
Creating Learning
Paths

Customize the thumbnail
so your content stands
out
Upload a custom thumbnail image to
ensure that learners can easily understand
what the content is about
• Add an image that is unique and relevant to your
target audience
• You can also customize the thumbnail for each
piece of custom content that you add to the learning
path
Creating Learning
Paths

Blend learning paths with
internal custom content
Learning paths that contain internal
learning content perform better than
learning paths without custom content.
Custom content ensures that the path is
hyper-relevant to your target audience.
Use custom content links instead of
uploaded documents or videos if your
audience may want to download the
content post-viewing.
Then, when the building the learning path, add the
document, video, or link to the path.
First, upload internal content to the platform – it can be a
document, video, or link.
Creating Learning
Paths

Bucket your
content into
sections
Group your content into
sections by subject area to
provide structure and
guidance for learners.
Creating Learning
Paths

Add
descriptions
within the
learning path
Provide specific context for
learners by adding detailed
descriptions for each
section and piece of
content.
Creating Learning
Paths

Depending on your
learning objective, make
sure that the length of the
learning path is
manageable.
If your goal is quick skill development,
keep it focused and aim for your learning
path to be no longer than 2 hours and
fewer than 5 total sections (with fewer
than 6 pieces of content per section).
If your goal is behavior change or
mastery of an advanced topic, you will
need to include longer, in-depth pieces of
content, which may require a longer
learning path.
Creating Learning
Paths

Add in Custom
Assessment
Links to Ensure
Comprehension
Add a custom link to the end
of the learning path (or each
section) that directs to a custom
quiz. Microsoft and Google
forms both offer assessment
solutions that you can link to.
Creating Learning
Paths

Make sure your content stays
up-to-date
• Learning paths should be evaluated and updated every
quarter (check the "last modified" date to see when you
last updated the content)
• What to consider when updating a learning path:
• How have your team's skill development needs changed?
• Have any popular new courses come out since initial creation?
• Have any new technical courses come out with more up-to-date
information?
• If your content is no longer relevant, set discoverability
to "No one (direct link only)" so that no one will be able
to find the content on the platform anymore
20-30
New courses are
released each
week. Keeping
your curations
up-to-date is key!
Maintaining Learning
Paths

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