Daily Twitter Workout
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The document provides 10 tips for effectively using Twitter to build an engaged network and share knowledge and expertise. It recommends defining criteria to follow relevant people, curating content to share on keywords of interest, retweeting others to demonstrate relevance, engaging with mentions and direct messages, encouraging engagement through questions or teases, recommending other valuable accounts, engaging with conversations on searched keywords, keeping tweets under 120 characters, scheduling tweets while still interacting live, and remembering the human on the other end of each tweet.
Daily Twitter Workout
- 1. 1. Define criteria for the kind of people that you want to follow. Set a target to follow 5-10 people who fit that criteria and follow daily. 2. Define a list of keywords you want to be part of a conversation for. Find 3-5 items of interest (e.g. web-links, snippets of information, facts) that you want to share with others, demonstrating your particular knowledge, expertise or brand: a. Repurpose materials you already have. b. Set up Google Alerts (http://www.google.com/alerts) 3. Retweet messages from others, demonstrating your network, and it’s relevance/knowledge. 4. Reply to people who have responded to you with @mentions, and also those sent via Direct Messages (beware of the spam) 5. ‘Brainstorm’ ways to encourage people to engage with you, through e.g. asking a polemical question, jokes, quotes, or tease with future content. 6. Recommend other people of value, especially on #followfriday (#ff). Don’t tweet lists of people, but individuals, indicating why they are worth following. 7. Use the search function to find people talking about your ‘keywords’. LISTEN, engage, and ensure that responses ADD VALUE. 8. Tweet in less than 120 characters, allowing others to RT you. Even shorter offers the option for them to comment. 9. Use tools such as Hootsuite to pre-schedule messages, whilst also ensuring that you have time set aside from live interaction. 10. Remember that there is a HUMAN BEING at the end of every tweet. PLAY NICELY! Dr Bex Lewis: Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. 1 http://digital-fingerprint.co.uk