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CHAPTER TWO
Methods Of Data Collection, Organization And
Presentation
By Aschalew M.
Learning Objectives
At the end of this session the participant
will be able to:
• Understand the different techniques and
tools of data collection
• Use appropriate data collection techniques
when planning and conducting research
Commonly used data collection
techniques
• Using available information/Document review
• Observation
• Interviewing (face-to-face)
• Administering written questionnaires
• Focus group discussions
Using available information
• Analysis of the information routinely
collected by health facilities is very useful
for identifying problems
• Other sources of available data –
newspapers, published case histories etc.
Using available information cont…
• Advantage of available data – collection is inexpensive
• Disadvantage of existing data:
– It is some times difficult to gain access to records or
reports
– Data may not always be complete and precise
enough, or too disorganized
Observation
Observation is a technique that involves
systematically selecting, watching and recording
behavior and characteristics of living beings,
objects or phenomena
Observation cont’d…
Observation of human behavior can be
undertaken in different ways:
A) participant observation – observer takes part
in the situation he or she observes
Eg. A doctor hospitalized with a broken hip, who
now observes hospital procedures ‘from within’
Observation cont’d…
B) Non-participant observation – observer watches
the situation, openly or concealed, but does not
participate
Observation cont’d…
• Observation can give additional, more
accurate information on behavior of people
than interviews or questionnaires
• as observations are time consuming they are
most often used in small scale studies
• Observations can also be made on objects
E.g the presence or absence of latrines and
the state of cleanliness
Interviewing
• It involves oral questioning of respondents,
either individually or as a group
• Answers can be recorded by:
– writing them down
– tape-recording
– combination of them
• Interviews can be conducted with varying degree
of flexibility (high degree of flexibility Vs low
degree of flexibility)
Interview cont’d…
Qualitative Interviews (In-Depth Interview)
• Qualitative interview is a process of two people
understanding each other
Key Informant Interview
• Key Informant interview is an in-depth interview
with a key informant
• Key informant is an individual selected due to his
knowledge, previous experience and social status
• Selection is not random and there is potential for
bias
Interview cont’d…
Types of interviews
• structured interviews
• unstructured interviews
• semi-structured interviews
Interview cont’d…
Structured interviews (standardized
interviews)
• Often used in quantitative research
• There is low degree of flexibility
• the same set of questions are asked, in
the same order, using the same words, to
different interviewees
Interview cont’d…
Unstructured interviews
• Interviews without predetermined set of
questions
• Researchers and interviewees talk freely
• Often used in combination with observation
• Interview is flexible and highly responsive to
individual differences and emerging new
information
• Researchers have to generate relevant questions
based on their interaction with the interviewees
Interview cont’d…
Semi-structured interviews (Guided Interview)
• Researchers prepare interview guides that consist
of a set of questions to initiate discussion
• Researchers generate other questions (probes) in
interesting areas of inquiry during the interviews
• Widely used as the qualitative interview method
Interview cont’d…
Qualitative Interview – Advantage
• Usually yield richest data
• Permit face-to-face contact with respondents
• Provide opportunity to explore topics in depth
• Flexible according to particular individuals or
circumstances - allow explaining or clarifying
questions
Interview cont’d…
Qualitative Interview –Disadvantage
• Expensive and time-consuming
• Need well-qualified (highly trained) interviewers
• Interviewee may distort information due to the
desire to please interviewer
• Flexibility can result in inconsistencies across
interviews
• Volume of information too large; may be difficult
to transcribe and reduce data
Administering written questionnaires
(self-administered questionnaire)
Written questions are presented that are to be
answered by the respondents in written form
Administering written questionnaires
cont’d…
A written questionnaire can be administered in
different ways, such as by:
• Sending questionnaires by mail
• Gathering all or part of the respondents in one
place at one time, giving oral or written
instructions, and letting them fill out the
questionnaires
• Hand-delivering questionnaires to respondents
and collecting them later
Administering written questionnaires
cont’d…
Advantages:
• less expensive
• permits anonymity & may result in more
honest responses
• does not require research assistants
• eliminates bias due to phrasing questions
differently with different respondents
Administering written questionnaires
cont’d…
Disadvantages:
• Cannot be used with illiterates
• there is often a low rate of response
• questions may be misunderstood
Focus Group Discussion/
Interview
• One or two researchers and several participants
meet as a group to discuss a given research
topic
• Focused - guided by a set of specific topics
(questions)
• Participants are generally homogenous on
particular characteristics of relevance to the topic
• Encourages group interaction - participants can
influence and be influenced by other participants
FGD cont’d…
• Complement other methods - Important to
develop culturally relevant questionnaire
• Number of people: small enough for everyone to
have a chance to talk, large enough to provide
diversity of opinions (Usually 8-12)
FGD cont’d…
Use of Focus Group Discussion
• When group interaction will help address your research
question: bring out diverse points of view
• When breadth of data is more important than depth
• topic is NOT sensitive
FGD cont’d…
FGD: Advantages
• Do not discriminate against people who
can not read and write
• Encourages participants reluctant to be
interviewed
• Participant interaction helps weed out false
and extreme views
• Help researcher to know expressions and
slang
FGD cont’d…
FGD: Disadvantages
• The results are more subject to
interpretive bias and error
• Analysis process is more time-consuming
• Investigator risks getting too much
unnecessary information
Differences between data collection
techniques and data collection tools
Data collection techniques Data collection tools
Using available information Checklist; data compilation
forms
Observation Eyes and other senses,
pen/paper, watch, scales,
microscope, etc..
Interviewing Interview guide, checklist,
questionnaire, tape recorder
Administering written
questionnaire
Questionnaire
Reading Assignment
• How are the different types of data collection
tools developed?
Data Collection method in research method
References
• Bowling A. Research Methods in Health. Investigating
Health and Health Services. Open University Press, 2000
• John W. Creswell. Research Design. Qualitative,
Quantitative, and Mixed Method Approaches (third edn).
SAGE Publications, Inc., 2009
• Davies M. Brett. Doing a successful research project.
Using Qualitative or Quantitative Methods. Palgrave
macmillan, 2007

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Data Collection method in research method

  • 1. CHAPTER TWO Methods Of Data Collection, Organization And Presentation By Aschalew M.
  • 2. Learning Objectives At the end of this session the participant will be able to: • Understand the different techniques and tools of data collection • Use appropriate data collection techniques when planning and conducting research
  • 3. Commonly used data collection techniques • Using available information/Document review • Observation • Interviewing (face-to-face) • Administering written questionnaires • Focus group discussions
  • 4. Using available information • Analysis of the information routinely collected by health facilities is very useful for identifying problems • Other sources of available data – newspapers, published case histories etc.
  • 5. Using available information cont… • Advantage of available data – collection is inexpensive • Disadvantage of existing data: – It is some times difficult to gain access to records or reports – Data may not always be complete and precise enough, or too disorganized
  • 6. Observation Observation is a technique that involves systematically selecting, watching and recording behavior and characteristics of living beings, objects or phenomena
  • 7. Observation cont’d… Observation of human behavior can be undertaken in different ways: A) participant observation – observer takes part in the situation he or she observes Eg. A doctor hospitalized with a broken hip, who now observes hospital procedures ‘from within’
  • 8. Observation cont’d… B) Non-participant observation – observer watches the situation, openly or concealed, but does not participate
  • 9. Observation cont’d… • Observation can give additional, more accurate information on behavior of people than interviews or questionnaires • as observations are time consuming they are most often used in small scale studies • Observations can also be made on objects E.g the presence or absence of latrines and the state of cleanliness
  • 10. Interviewing • It involves oral questioning of respondents, either individually or as a group • Answers can be recorded by: – writing them down – tape-recording – combination of them • Interviews can be conducted with varying degree of flexibility (high degree of flexibility Vs low degree of flexibility)
  • 11. Interview cont’d… Qualitative Interviews (In-Depth Interview) • Qualitative interview is a process of two people understanding each other Key Informant Interview • Key Informant interview is an in-depth interview with a key informant • Key informant is an individual selected due to his knowledge, previous experience and social status • Selection is not random and there is potential for bias
  • 12. Interview cont’d… Types of interviews • structured interviews • unstructured interviews • semi-structured interviews
  • 13. Interview cont’d… Structured interviews (standardized interviews) • Often used in quantitative research • There is low degree of flexibility • the same set of questions are asked, in the same order, using the same words, to different interviewees
  • 14. Interview cont’d… Unstructured interviews • Interviews without predetermined set of questions • Researchers and interviewees talk freely • Often used in combination with observation • Interview is flexible and highly responsive to individual differences and emerging new information • Researchers have to generate relevant questions based on their interaction with the interviewees
  • 15. Interview cont’d… Semi-structured interviews (Guided Interview) • Researchers prepare interview guides that consist of a set of questions to initiate discussion • Researchers generate other questions (probes) in interesting areas of inquiry during the interviews • Widely used as the qualitative interview method
  • 16. Interview cont’d… Qualitative Interview – Advantage • Usually yield richest data • Permit face-to-face contact with respondents • Provide opportunity to explore topics in depth • Flexible according to particular individuals or circumstances - allow explaining or clarifying questions
  • 17. Interview cont’d… Qualitative Interview –Disadvantage • Expensive and time-consuming • Need well-qualified (highly trained) interviewers • Interviewee may distort information due to the desire to please interviewer • Flexibility can result in inconsistencies across interviews • Volume of information too large; may be difficult to transcribe and reduce data
  • 18. Administering written questionnaires (self-administered questionnaire) Written questions are presented that are to be answered by the respondents in written form
  • 19. Administering written questionnaires cont’d… A written questionnaire can be administered in different ways, such as by: • Sending questionnaires by mail • Gathering all or part of the respondents in one place at one time, giving oral or written instructions, and letting them fill out the questionnaires • Hand-delivering questionnaires to respondents and collecting them later
  • 20. Administering written questionnaires cont’d… Advantages: • less expensive • permits anonymity & may result in more honest responses • does not require research assistants • eliminates bias due to phrasing questions differently with different respondents
  • 21. Administering written questionnaires cont’d… Disadvantages: • Cannot be used with illiterates • there is often a low rate of response • questions may be misunderstood
  • 22. Focus Group Discussion/ Interview • One or two researchers and several participants meet as a group to discuss a given research topic • Focused - guided by a set of specific topics (questions) • Participants are generally homogenous on particular characteristics of relevance to the topic • Encourages group interaction - participants can influence and be influenced by other participants
  • 23. FGD cont’d… • Complement other methods - Important to develop culturally relevant questionnaire • Number of people: small enough for everyone to have a chance to talk, large enough to provide diversity of opinions (Usually 8-12)
  • 24. FGD cont’d… Use of Focus Group Discussion • When group interaction will help address your research question: bring out diverse points of view • When breadth of data is more important than depth • topic is NOT sensitive
  • 25. FGD cont’d… FGD: Advantages • Do not discriminate against people who can not read and write • Encourages participants reluctant to be interviewed • Participant interaction helps weed out false and extreme views • Help researcher to know expressions and slang
  • 26. FGD cont’d… FGD: Disadvantages • The results are more subject to interpretive bias and error • Analysis process is more time-consuming • Investigator risks getting too much unnecessary information
  • 27. Differences between data collection techniques and data collection tools Data collection techniques Data collection tools Using available information Checklist; data compilation forms Observation Eyes and other senses, pen/paper, watch, scales, microscope, etc.. Interviewing Interview guide, checklist, questionnaire, tape recorder Administering written questionnaire Questionnaire
  • 28. Reading Assignment • How are the different types of data collection tools developed?
  • 30. References • Bowling A. Research Methods in Health. Investigating Health and Health Services. Open University Press, 2000 • John W. Creswell. Research Design. Qualitative, Quantitative, and Mixed Method Approaches (third edn). SAGE Publications, Inc., 2009 • Davies M. Brett. Doing a successful research project. Using Qualitative or Quantitative Methods. Palgrave macmillan, 2007