This document discusses the need for data science engineering principles to standardize the machine learning development process. It outlines several challenges in machine learning projects including data quality issues, requirements engineering, continuous integration, testing, debugging, profiling, monitoring, and model serving. Standardizing these aspects into a repeatable pipeline can help address challenges like building reliable models, deploying models with zero downtime, and ensuring model quality during both training and serving. The document advocates for applying software engineering best practices to machine learning in order to more easily build and scale impactful AI technologies.