Data Is Coming - Introduction To Google Analytics
0 likes437 views
The document provides an overview of Google Analytics, a web analytics service launched in 2005 that tracks and reports website traffic. It outlines the benefits of GA, steps for implementation, important metrics, report types, and segmentation for analyzing audience behavior and conversion rates. Additional resources for learning about Google Analytics are also included.
Data Is Coming - Introduction To Google Analytics
- 1. GOOGLE A NALYT ICS DATA IS COMING Speaker: Aaron Watters Company: Leadhub @AaronWatters @TheLeadhub
- 2. W HAT IS GOOGLE A NALYT ICS? Google Analytics is a freemium web analytics service that tracks and reports website traffic. Google launched the service in November 2005. Google Analytics is now the most widely used web analytics service. Source: https://en.wikipedia.org/wiki/Google_Analytics
- 3. W HY GA? • Audience: get to know your audience • Website: get to know your website • Top Pages Visited • Avg. Page Views • Traffic Sources • Avg. Session Duration • Bounce Rate • Pages / Session
- 4. HOW D O I ACCESS GA? • Get a Google Account • Sign up at http:// analytics.google.co m • Mobile: Download the Google Analytics app in the app store
- 5. IMPLEMENTAT ION PLA N - ST EP 1 1. Do you know your audience? 2. Do you know your website? 3. What metrics would be valuable to your staff? 4. What questions would you love to ask your clients? 5. How do you act on information provided in GA?
- 6. SEGMENTS • Segments let you isolate and analyze a subset of your analytics data. Some Segments are: • Sessions (Default Segment) • Bounced Sessions • Converters • Direct Traffic • Mobile and Tablet Traffic • Mobile Traffic • New Users • Returning Users
- 10. IMPLEMENTAT ION PLA N - ST EP 2 1. What Segments are most valuable for your website? 2. Who are you most interested in tracking?
- 11. GA REPORTS • Real-Time • Audience • Acquisition • Behavior • Conversions
- 12. GA REPORTS: REAL-T IME • Overview • Locations • Traffic Sources • Content • Events • Conversions
- 13. GA REPORTS: AU DIENCE • Overview • Demographics • Interests • Geo • Behavior • Technology • mobile • Custom • Benchmarking • User Flow
- 14. Sep 1, 2015 Sep 30, 2015Audience Overview City Sessions % Sessions 1. San Antonio 1,117 39.29% 2. Houston 435 15.30% 3. Schertz 168 5.91% 4. Dallas 100 3.52% 5. Austin 85 2.99% 6. Arlington 63 2.22% 7. (not set) 55 1.93% 8. Windcrest 52 1.83% 9. New Braunfels 31 1.09% 10. Live Oak 26 0.91% Overview Sessions … Sep 8 Sep 15 Sep 22 Sep 29 757575 150150150 Sessions 2,843 Users 2,230 Pageviews 6,867 Pages / Session 2.42 Avg. Session Duration 00:02:09 Bounce Rate 50.47% % New Sessions 73.20% New Visitor Returning Visitor 26.4% 73.6% © 2015 Google All Sessions 100.00% BV
- 15. Sep 1, 2015 Sep 30, 2015Audience Overview Overview Sessions ( )All Sessions Sessions ( )Direct Traffic Sessions ( )Organic Traffic … Sep 8 Sep 15 Sep 22 Sep 29 757575 150150150 Sessions All Sessions 2,843 Direct Traffic 676 Organic Traffic 1,430 Users All Sessions 2,239 Direct Traffic 515 Organic Traffic 1,156 Pageviews All Sessions 6,867 Direct Traffic 1,495 Organic Traffic 3,810 Pages / Session All Sessions 2.42 Direct Traffic 2.21 Organic Traffic 2.66 Avg. Session Duration All Sessions 00:02:09 Direct Traffic 00:02:17 Organic Traffic 00:02:23 Bounce Rate All Sessions 50.47% Direct Traffic 54.14% Organic Traffic 44.69% % New Sessions All Sessions 73.62% New Visitor Returning Visitor All Sessions 26.4% 73.6% Direct Traffic 29% 71% Organic Traffic 28.3% 71.7% All Sessions 100.00% Direct Traffic 23.78% Organic Traffic 50.30% BV
- 16. BV
- 17. IMPLEMENTAT ION PLA N - ST EP 3 1. What reports would you like to receive? 2. How frequently would you want these reports? 3. Automate them
- 19. GA REPORTS: ACQU ISI T ION • Overview • All Traffic • AdWords • Search Engine Optimization • Social • Campaigns
- 21. Acquisition: Channels SOURCE / MEDIUM CAC
- 22. Acquisition: Search Engine Optimization Queries CAC
- 23. IMPLEMENTAT ION PLA N - ST EP 4 1. How are you currently advertising? 2. Are you advertising anywhere on the web? If yes, referral traffic reporting is a must. 3. Are you advertising offline? Check the Search Queries report, are you getting a high volume of branded searches? 4. Direct mail and repeat business? Look for direct traffic.
- 24. GA REPORTS: BEHAV IOR • Overview • Behavior Flow • Site Content • Site Speed • Site Search • Events • Publisher • Experiments • In-Page Analytics
- 26. BEHAVIOR: SITE CONTENT LANDING PAGES CAC
- 27. BEHAVIOR: SITE CONTENT LANDING PAGES CAC
- 28. BEHAVIOR: SITE CONTENT Exit PAGES CAC
- 30. BEHAVIOR: SITE Speed Suggestions LH
- 31. IMPLEMENTAT ION PLA N - ST EP 5 1. How is your audience using your website? 2. What are your most visited pages? 3. Are any of your most visited pages driving traffic away? 4. Tip: Start small, take your highest visited pages for optimization first, then work your way down.
- 32. GA REPORTS: CONVERSIONS • Goals • Ecommerce • Multi-Channel Funnels • Attribution
- 33. Conversions: Goals - Overview KN
- 34. Conversions: Goals - Overview GTG
- 35. IMPLEMENTAT ION PLA N - ST EP 6 1. What Conversion points are on your website? 2. Identify your Macro Conversions 3. Identify your Micro Conversions 4. Tip: Set up Goals correctly upon installation, do your best to minimize the clutter. (ex. page visits as goals)
- 36. IMPLEMENTAT ION PLA N - REV IEW 1. Basics - Get to know your audience and website 2. Segments - Determine which visitors you are interested in tracking 3. Reports - Set up automated (and relevant) reports 4. Acquisition - Determine how your advertising strategy is impacting your web leads 5. Behavior - Know how your visitors engage with your website. Determine the effectiveness of your site. 6. Conversions - Know your Macro & Micro conversions, track them properly
- 37. CAT TA X
- 38. A DDI T IONAL RESOU RCES • Google’s Analytics Academy Digital Analytics Fundamentals - https://www.youtube.com/playlist? list=PLI5YfMzCfRtZ8eV576YoY3vIYrHjyVm_e • GA Website - http://analytics.google.com • GA “Creating a measurement plan” - https:// support.google.com/analytics/answer/6080744? hl=en • GA Unit 2 - Getting started - https:// analyticsacademy.withgoogle.com/course01/unit? unit=2&lesson=4
- 39. T HA NK YOU! PLEASE FEEL FREE TO CONTACT ME WITH ANY QUESTIONS OR FEEDBACK - AARON@LEADHUB.NET Speaker: Aaron Watters Company: Leadhub @AaronWatters @TheLeadhub