![[Step 1]
Ensuring the Structure
of Your Data](https://image.slidesharecdn.com/datamigrationbestpractices-webinarslides-210217183453/85/Data-Migration-Best-Practices-7-320.jpg)
![[Step 2]
Onboarding
Subscribers Into Your
New Platform](https://image.slidesharecdn.com/datamigrationbestpractices-webinarslides-210217183453/85/Data-Migration-Best-Practices-9-320.jpg)
![[Step 3]
Ensuring the Integrity
of Your Data](https://image.slidesharecdn.com/datamigrationbestpractices-webinarslides-210217183453/85/Data-Migration-Best-Practices-11-320.jpg)
![How It Works: Check Examples
Email Addresses Problem
Sntower2groupon.com Syntax: key-stroke error
ldross@sbcglobal,net Syntax: key-stroke error
Dyuengling@comcast..com Syntax: extra characters
“[nickh@gmail.com1]” Multiple syntax errors
“CF_Smythe2hotmale.com”]] Multiple syntax errors
GeorgeQ@idglist.cmo Transposition in top-level domain
nuziad42@llbaen.com Transposition in lower-level domain
zephirin@zapos.com Missing character in lower-level domain
Pat_rick@gmail.com ISP-specific rule: Gmail doesn’t allow underscores
nick@xyxyxyxy.com Failed MX check: Domain cannot send/receive
email
CSHIBEL1@yahoo.com Failed ALV: bouncing/undeliverable address](https://image.slidesharecdn.com/datamigrationbestpractices-webinarslides-210217183453/85/Data-Migration-Best-Practices-22-320.jpg)
Data Migration Best Practices
- 2. Today’s Speakers Charles Carletta Product Manager ccarletta@freshaddress.com Zoey Sollisch Business Development Manager zsollisch@devsutd.com Pato Sapir VP CRM & Marketing Automation psapir@devsutd.com
- 3. • Email Database Services Company • Founded in 1999 • Help companies and nonprofits clean, protect, and grow their email lists • 2,500+ clients including 25% of the Fortune 100 • Over 14 billion email addresses processed About FreshAddress
- 4. • Gold Salesforce Consulting Partner • Over 25 marketing automation experts located in United States, Argentina and Chile • 80+ Marketing Automation Implementations • 5/5 Customer Satisfaction Rating • Part of a full service advertising agency, Marcus Thomas About Devs United
- 5. • Data Migration Best Practices • Email hygiene impact in your migration success • Q&A Today’s Agenda
- 7. [Step 1] Ensuring the Structure of Your Data
- 8. Ensuring the Structure of Your Data • Identify data sources and develop a plan to improve Data Silos e-commerce Email Website CRM ?
- 9. [Step 2] Onboarding Subscribers Into Your New Platform
- 10. Onboarding Subscribers Into Your New Platform • IP Warm-up
- 11. [Step 3] Ensuring the Integrity of Your Data
- 12. Ensuring the Integrity of Your Data • Data Hygiene • Do I have duplicates? • Do I have a unique key to ID each record? • Is my email data clean & safe to migrate?
- 13. HYGIENE IS NOT AS EASY AS IT SEEMS
- 14. MANY TYPES OF BAD ADDRESSES
- 15. The Cost of Poor Email Database Hygiene Email addresses that are undeliverable are worthless Bad email addresses hurt your bottom line! • Typo, bogus, disposable, role accounts & spamtraps. • Good addresses can go bad.
- 16. COSTS: The Cost of Bad Email Addresses • Don’t connect with your customers • Skewed Metrics • Negative Impact on Delivery • Unnecessary Spending • Low Customer Satisfaction • Blocking and Blacklisting
- 17. Email hygiene impact in your migration success
- 20. Verify each address in real time to confirm that it’s valid and can accept mail. Our patented spell-check technology corrects as many as seven errors in a single address and fixes any typos in your file. We check each email address to identify and flag spamtraps and other damaging email addresses. How It Works: SafeToSend®
- 21. • Syntax Checks • RFC (822, 2822, 5322, 3696, 5233, 6530) • FreshAddress standards • General Domain Checks • TLD • LLD • Real-Time MX record • ISP Specific Rules • ex-Gmail: no underscores in handle • Account Level Validation (ALV) • Vast database of recent email deliverability findings from internal and partner ESP messaging • Real-Time SMTP check How It Works: Check First, we determine if the email address is valid and accepting email.
- 22. How It Works: Check Examples Email Addresses Problem Sntower2groupon.com Syntax: key-stroke error ldross@sbcglobal,net Syntax: key-stroke error Dyuengling@comcast..com Syntax: extra characters “[nickh@gmail.com1]” Multiple syntax errors “CF_Smythe2hotmale.com”]] Multiple syntax errors GeorgeQ@idglist.cmo Transposition in top-level domain nuziad42@llbaen.com Transposition in lower-level domain zephirin@zapos.com Missing character in lower-level domain Pat_rick@gmail.com ISP-specific rule: Gmail doesn’t allow underscores nick@xyxyxyxy.com Failed MX check: Domain cannot send/receive email CSHIBEL1@yahoo.com Failed ALV: bouncing/undeliverable address
- 23. How It Works: Correct We fix typos and other errors with our patented "spell-check" technology. • Effective on any misspelled domain • Corrects up to seven errors per address • Syntax • Missing or duplicated @-signs and periods • Accidental spaces, quotes, and other incorrect characters • Typos • Duplicate, missing or transposed characters • Misspellings • Keystroke Errors • Misheard email domain (gbc vs. gbsee) • Misunderstood handwriting (1 vs. l)
- 24. How It Works: Correct Examples Category Original Corrected Syntax sntower2groupon.com sntower@groupon.com Formatting erinbr@ibmdotcom erinbr@ibm.com Spelling doenespinoza@zapos.com doenespinoza@zappos.com Transposition s.cruz@earhtlink.net s.cruz@earthlink.net Missing Characters zephirin@hrvardpilgrm.org zephirin@harvardpilgrim.com Extra Characters shannonk@amazzon.com shannonk@amazon.com
- 25. How It Works: Protect We protect your database and your reputation by filtering out damaging addresses. • Deliverable, but toxic... • Spamtraps and honeypots • Deliverable, by undesirable... • Frequent spam complainers • Disposable domains • Fictitious & malicious emails • FCC wireless domains • Customer specific suppressions • Deliverable, but suspect... • Automated or bot-generated • Deliverable, but not best practice... • Role accounts
- 26. How It Works: Protect Examples Email Address Issue paul@mediaone.net Spamtrap address info@bankofamerica.com Role Account newsletter@ortixdesign.com Role Account gus@mailinator.com Disposable address van.breuggeman@gmail.com DMA “Do Not Email List” no@nothanks.com Fictitious handle and domain billg@microsoft.com Fictitious email abc@hotmail.com Fictitious handle abuse@hotmail.com Malicious entry spam@comcast.net Malicious entry 3102540940@tmomail.net FCC wireless domain
- 27. How to Solve Hygiene Problems Permanently • First Step: Clean your house file. • Second Step: Automatically scan all new emails in real time so new data doesn’t compromise your clean file. • Third Step: Scan your file throughout the year to guard against data that goes bad over time. • Net Result: 360-degree protection, all the time, in real time to keep you safe from hygiene related deliverability issues.
- 28. Email Hygiene ROI • Why Email Hygiene? FreshAddress hygiene provides a return on your investment in a multitude of ways: • Suggested corrections add customer email addresses to your file that would otherwise be lost. • Spamtrap detection positions your company to avoid associated blocking and blacklisting that can derail your email marketing program. • Better inbox placement means more of the opens, clicks, and revenues that your company needs to succeed. • Higher customer satisfaction levels, lower call center costs, stop wasting money sending email to dead and dangerous email address, reduce data breach risk.
- 29. Thank You/Learn More! Charles Carletta Product Manager ccarletta@freshaddress.com Zoey Sollisch Business Development Manager zsollisch@devsutd.com Pato Sapir VP CRM & Marketing Automation psapir@devsutd.com
- 30. Questions?