Data Monetization in a Corona Era
- 1. Some key takeaways to get going. DATA MONETIZATION IN A CORONA ERA
- 2. Explaining why Data Monetization is important for your business within this post covid-19 era. AGENDA WHAT EXAMPLES WHY 01 What does Data Monetization actually mean? Going in depth into the two ways you can monetize your data asset.. Illustrating the two ways of monetization and explain the six different data monetization areas. 02 03 Emphasizing the role of Data Governance and explain our Data Governance Organizing Framework DATA GOVERNANCE 04 Emphasizing 6 key takeaways for you to get going with Data Monetization. KEY TAKEAWAYS 05
- 3. WHAT 01
- 4. COVID-19 ERA MONETIZE YOUR DATA TO SURVIVE This covid-19 pandemic period turned out to be the biggest digital stress test for a majority of organizations. Nearly all companies have realized that data is a key component of their digital strategy. This digital strategy also entails the transformation of businesses to govern their data more as an asset. This asset management approach will become of huge importance. And the essence of asset management is the monetization of it. Organizations that monetize their data & information assets outstrip their rivals by using it to reinvent, digitalize, or eliminate existing business processes and product.
- 5. 2 WAYS OF DATA MONETIZATION DIRECT MONETIZATION INDIRECT MONETIZATION Direct or external data monetization involves making the data available to brands and agencies. It helps in the creation of new revenue streams and leveraging businesses. Indirect or Internal data monetization focuses on mining and leveraging data to improve a data owner’s operations, efficiency, productivity. It enables ongoing communication with customers or his users.
- 6. EXAMPLES 02
- 9. DATA MONETIZATION AREAS ENABLER PROCESSES ASSET / INTELLECTUAL CAPITAL COMPETITIVE POSITION RISK MANAGER PRODUCT
- 10. WHY 03
- 11. Optimizes the Use of Data and Maximizes Its Value Potential Creates Opportunities in the Market Increases the Value of Data Helps in Sizing of the Market Strategy Increases Overall Productivity WHY MONETIZE? 1 2 3 4 5
- 12. Streamlines Decision Making and Planning Creates Competitive Advantage in the Market Improves Customer Experience and Strengthens Customer Loyalty Helps in Strengthening Partnerships Identifies and Mitigates Risk and Improves Compliance WHY MONETIZE? 6 7 8 9 10
- 13. LACK OF DATA STRATEGY Including a Data Governance program and a roadmap
- 16. DATA GOVERNANCE ORGANIZING FRAMEWORK CHANGE MANAGEMENT DIRECTIVES STRATEGY MEASUREMENT ORGANIZATION COMMUNICATION TECHNOLOGY
- 17. In order to monetize your data, you’ll need to ensure that your data is fit for purpose.
- 19. KEY TAKEAWAYS 05
- 20. KEY TAKEAWAYS DESTINATION Ambition and Objectives Business Strategy Competitive Position DATA = FUEL Data Inventory Data Sources Data Analytics PATH Use Cases Business Models Evaluation and Prioritization
- 21. KEY TAKEAWAYS DATA TECHNOLOG Y Data Architecture Data Dissemination ORGANIZATIONAL SETUP Data Management Processes Governance PEOPLE Product Management Data Scientists Data Engineers
- 22. THANKS Does anyone have any questions? Presentation created by Mathias Vercauteren mathias.vercauteren@sbiconsulting.be +32 473 833 122 www.sbiconsulting.be
- 23. This is where you give credit to the ones who are part of this project. ⬣ Presentation template by Slidesgo ⬣ Icons by Flaticon ⬣ Infographics by Freepik ⬣ Images created by Freepik - Freepik ⬣ Author introduction slide photo created by Freepik ⬣ Text & Image slide photo created by Freepik.com CREDITS
- 24. RESOURCES Did you like the resources on this template? Get them for free at our other websites. ICONS ⬣ Icons made by phatplus, good wear, becris, surang, turkkub, Icongeek26, Eucalyp, Pixel Perfect and freepik from www.flaticon.com PHOTOS ⬣ Blue lake and green shore ⬣ Black sand beaches ⬣ crossing ⬣ High-rises in black and white ⬣ Secret beach ⬣ Aerial of Surfers Paradise, looking south at dusk. ⬣ Welcome to wonderland ⬣ Blue tent under milkyway ⬣ Breathtaking view of sunnylvsfjorden fjord and famous seven sisters waterfall; norway ⬣ Person looking at top of skyscraper ⬣ Light trails on a suburban highway ⬣ Fire ring ⬣ person wearing backpack standing on cliff in front of mountains ⬣ Red boat moored on the idyllic lake near the rocky mountains ⬣ Rear view of a man with black backpack standing on bridge ⬣ Silhouette of a person's hand holding paper airplane against dramatic sky ⬣ aerial shot of road surrounded by green trees ⬣ Step up ⬣ ocean wave
Editor's Notes
- #17: Data governance is the organizing framework for establishing the strategy, objectives and policy for effectively managing corporate data. It consists of the processes, policies, organization and technologies required to manage and ensure the availability, usability, integrity, consistency, auditability and security of our data. A data governance program consists of the inter-workings of 7 core components