Data Workshop Part 1: Creating a Data-Driven Culture
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AWH is a digital product consulting firm focused on user experience, software development, and driving business outcomes through effective digital products. The document emphasizes the importance of understanding the core purpose of a product, the key actions users take, and how frequently they use the product to determine success. A single key metric is recommended to measure how often users perform the core action within the expected cycle.
Data Workshop Part 1: Creating a Data-Driven Culture
- 1. What do I measur e? Data Driven Culture
- 2. About Us AWH is a digital product consulting, user experience, and software development firm. We collaborate with clients to drive desired business outcomes through great digital products.
- 3. 3 • User Experience (UX) • Application & Data Architecture • Data & Analytics • Artificial Intelligence & Machine Learning • Blockchain Technologies Expertise
- 4. 4 Once you have users in your product, their actions drive your actions.
- 5. 5 Are people really using your product?
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- 12. 12 The one metric that matters
- 13. 13 Purpose What is the core need or purpose that you’re trying to serve with your product? If you can’t define this you won’t know if your users are using your product for this purpose or for something else.
- 14. 14 Core Action You need to understand the key behavior users take in order to use your product. Your users might have a need your product solves, but are they taking the action that solves that problem?
- 15. 15 Cycle Finally it’s important to consider the frequency of use. How often should your users be returning and using your product? The cycle is different depending on the core action required, but it also has an impact on your business model.
- 16. 16 Purpose Core Action Cycle
- 17. 17 Your one key metric How many times do your users perform the core action on the expected cycle?
- 18. 18 Contact Me @chrisslee @awhnet 614.923.0364 www.awh.net Building great digital products is hard. Being a great digital products company is harder. We help you be great at both.