DB12 Assignment Brief
- 1. 1 Qualification Level 3 Extended Diploma in Creative Media Production Unit number and title DB12 Unit 45 Commercial Production for Radio Understanding the radio industry Start date 3 November, 2014 Deadline 21 November, 2014 Assessor name Damen BRAMWELL Assignment title Designing and Producing a Radio Commercial to a Brief Scenario You have been commissioned to design and produce a radio commercial for E6 Radio. You will be given a client in which to create a suitable advert for their target audience. Learners take individual responsibility for the production of a radio commercial for a client. Stage 1 Learners: are allocated client receive client brief conduct relevant research negotiate terms of brief prepare draft scripts and treatments present scripts to client amend and redraft scripts present final scripts to client. Tutorial to feed back on stage 1. Stage 2 Learners: source elements of production and book facilities record elements of commercial including variants mix, balance and edit three variants of commercial present variants to client for final comment amend if necessary prepare final master agree airtimes with client. Tasks Grading Criteria Mapping Y ou mus t c reate a blog with separate blog pos ts covering the following sections; S TAGE 1 1. A written report that describes your client and what their requirements are: I s the c lient a private company; corporate; local bus iness; national government; local government . What are the c lient’s requirements? brief: budget; s tyle; format; target audience; unique selling point (USP) 2. S how the development of script: initial ideas; drafting process; editing; changes of emphas is; changes of s tyle; timing; mes sage; tag line 3. S c ript production: different approaches to ideas; final draft; c lient approval before production S TAGE 2 4. S how evidence of how you sourced the elements for your commercial : mus ic; dialogue (s ingle voice, multiple voice); sound effec ts 5. S how evidence of your recording voice session: rehearsal; directing talent; time constraints; recording. Studio or equipment booking sheets will suffice for this section 6. S how evidence of any mixing and balancing: live during voice recording; in pos t-production 7. P ost-production: editing; mas ter; backup copy; dis tribution format (Sc reenshots of your editing work and dec isions made when us ing either Reaper, A udacity or A dobe Audition) 45.3 Be able to produce treatments and scripts for a radio commercial in response to a client brief (P45.3, M45.3, D45.3) 45.4 Be able to produce a radio commercial in response to a client brief (P45.4, M45.4, D45.4)
- 2. 2 GRADING CRITERIA Unit 45 Commercial Production for Radio (Level 3) P45.3 create treatments and scripts for a radio commercial in response to a client brief working within appropriate conventions and with some assistance M45.3 create treatments and scripts for a radio commercial in response to a client brief showing some imagination and with only occasional assistance This brief has been verified as being fit for purpose Assessor Damen BRAMWELL Signature Date Internal verifier Signature Date D45.3 create treatments and scripts for a radio commercial in response to a client brief, showing creativity and flair and working independently to professional expectations P45.4 produce a radio commercial in response to a client brief with some assistance. M45.4 produce a radio commercial in response to a client brief to a good technical standard, showing some imagination and with only occasional assistance. D45.4 produce a radio commercial in response to a client brief to near-professional standards, showing creativity and flair and working independently to professional expectations.