De Leon Personal Reputation Management by Philip Westerman
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Personal reputation management is important because people routinely search others online prior to contact or meetings. When someone searches a name, the results should reinforce a positive personal and business reputation. A company's most valuable assets are its people, so their online reputations must be managed through techniques like copywriting, public relations, and search engine optimization to control what potential clients and contacts find.
De Leon Personal Reputation Management by Philip Westerman
- 1. T: 0845 2994229 W: www.deleonprm.com, E: contact@deleonprm.com
- 2. You don’t know? They will find nothing? They will find a LinkedIn Profile maybe? They will find unhelpful or damaging information? Or: They find information about you that shows you as a successful talented professional that is knowledgeable, experienced and interesting - and a potential asset in a given situation? What Happens if Someone Searches Your Name on Google? (i.e. your name, not the name of your company)
- 3. “ PRM - is the art of ensuring that when someone searches your name on the Internet, they find information that reinforces and enhances your personal, business reputation” What is Personal Reputation Management? .
- 4. your online reputation must not be left to chance a company’s biggest single investment is in its people a company’s most valuable assets are its people your people meet potential clients/contacts your people carry out executive plans Why? Because …..
- 5. “ people buy people” it’s not “if” your name is being searched, it is “how often” potential clients/contacts are looking for you you have one opportunity to make a “first impression” it works 24/7, 365 it offers some of the highest, marketing ROIs Why? Because …. continued/…..
- 6. Why? Because …. continued/….. 33% of us routinely search someone’s name on the Internet prior to contacting them, or meeting them, in a potential business context. 77% of us do the same on a less regular basis 87% of us believe that the individual reputations of the Directors or Partners of a company contribute to the company’s reputation 76% of executive recruiters routinely use search engines to learn more about candidates 35% have eliminated candidates based upon information found - or not found
- 7. By the application of 3 specialist skill sets : Copy writing PR Search Engine Optimisation (SEO) How?
- 8. Some, or all, of the following items: Articles Whitepapers Press Releases Blog site Guest blogs & comments Business profiles Personal web site Thought leadership Letters to the press How? ….. Copy Writing
- 9. Releasing & Placing: Articles Whitepapers Press Releases Business Presentations Business Profiles Photographs Seminar Speeches Videos How? ….. Public Relations
- 10. Search Engine Optimisation: Specialist technical capability Content design Popularity, relevance and importance Search engine ranking Google Page 1 Over 75% of searches are on Google Visibility How? …… SEO
- 11. Directors Financial Consultants Partners Lawyers Medical Professionals Senior Executives Sales Professionals Writers Performers Authors Senior Managers Politicians Account Managers Traders & Brokers … anyone that wants to stand out from the crowd Who? Your reputation precedes you!
- 12. YOUR REPUTATION IS THE RESULT OF WHAT YOU DO, WHAT YOU SAY, AND WHAT OTHER PEOPLE SAY ABOUT YOU