Linked In Power Point

LinkedIn Create a Profile that Resonates with Your Target Audience January 6, 2012 Caryn Ojeda, New Business Coordinator http://www.linkedin.com/in/cawaldbaumojeda

Agenda Why Leverage LinkedIn How to Create and Tailor Your LinkedIn Profile to Your Niche Best Practices for Your Profile Next Steps Questions

Did You Know… LinkedIn is the 37 th largest website in the U.S. There are over 100 million people LinkedIn. There are 7 million companies on LinkedIn. Of these companies, approximately 45% are in the U.S.

Why Leverage LinkedIn: Great place to: conduct research get noticed connect! Position yourself as a thought leader in your niche Position yourself on key search engines Establish credibility Market and communicate Stay ahead of competition (most of your competitors are not using LinkedIn effectively) It’s free!

Creating or Tailoring Your LinkedIn Profile Components of a LinkedIn Profile: Photo Headline Recommendations Connections Summary Experience Education Additional Information Interests Groups and Associations Honors and Awards Skills

Creating or Tailoring Your LinkedIn Profile Photo Professional and polished Head and shoulder shot Dress like you would for an appointment Headline Most important part of your profile Suggested title: Business Strategist Note : You have 120 characters in the headline to say what you do. Be specific and make a statement… Remember, this is your first impression to viewers. Components of a LinkedIn Profile:

Creating or Tailoring Your LinkedIn Profile Recommendations Should be results-oriented recommendations from clients or key influencers within your niche. Establishes and supports your credibility. Components of a LinkedIn Profile: Connections Ability to hide your connections from competition. More is better. “ Peter Producer is the go-to-guy for your manufacturing Workers’ Comp issues. Peter and his company helped move us out of the assigned risk, and wound up saving our company $50,000 on our Workers’ Comp premium.” Dan Smith, Controller ABC Manufacturing Company “ In these precarious and challenging economic times, where virtually every healthcare provider is faced with finding new ways to curb and control costs, it is worth your time and effort to meet with Peter and MMA.” Jane Smith, President ABC Nursing Home Facility

Creating or Tailoring Your LinkedIn Profile Additional Information Interests This section can be a mix of personal and professional information Keep it “G”-rated. Groups and Associations Mix of trade, professional, non-profit and community-based organizations. Honors and Awards Honors and awards are important, even if you have to dig deep. Make it humorous! Skills Components of a LinkedIn Profile:

Creating or Tailoring Your LinkedIn Profile Summary 2,000 characters Use the template provided to you and tweak for your niche/expertise. Write in the first person, it personalizes your content. What can you do for other people, what do you have to offer, how can they benefit from choosing you? Establish credentials, be authentic. Show what you are passionate about . You have an additional 500 characters to list specialties. List, in bullet points, your specific expertise and proficiencies. Components of a LinkedIn Profile:

Creating or Tailoring Your LinkedIn Profile Experience Current Position Explain what you do at MMA, what you have accomplished, not just résumé information. How has your work experience affected your main objectives. Show what makes you an expert in your niche. Make sure the web site is MMA. Use the MMA summary in the sample producer profile to describe MMA. List at least 2 past positions Think Out of the Box Education Awards / Clubs / Extra-Curricular Activities, such as sports, music, etc. Components of a LinkedIn Profile:

Best Practices for Your Profile: This is your Personal Brand. Be authentic and let your personality shine through! Have a Professional Profile picture. All Profiles should say MMA, not NIA. Website must also reflect this. Use: www.marshmclennanagency.com Check for misspellings. Refer to Marsh’s Social Media policy. Make sure your Profile is aligned with it. Remember this is an online network for business . It is not personal like Facebook. Get Active! The more connections you have, the easier it will be for someone else to find you.

Where We are Heading Caryn Ojeda website | LinkedIn | vcard New Business Coordinator www.marshmclennanagency.com Direct Dial: (201) 336-1361 · F: (866) 795-1198 66 Route 17 · PO Box 285 · Paramus, NJ 07652

Next Steps Create your LinkedIn page. Consult and share with Marketing. Next session to cover postings and how to acquire and maximize connections within your niches.

Questions Caryn Ojeda New Business Coordinator Marsh & McLennan Agency 66 Route 17 Paramus, NJ 07652 201-336-1361 [email_address]

Linked In Power Point

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