SlideShare a Scribd company logo
Budgeting vs. 
Estimating 
for Agile Projects 
Debbie Madden 
CEO, Stride 
stride.nyc 
debbie@stride.nyc 
@debbiemadden200
How Much Is This 
Going to Cost? 
stride.nyc
PART I: ESTIMATING – A HISTORY 
PART II: THE PROBLEM 
PART III: THE 4 STEP SOLUTION 
stride.nyc
PART I: ESTIMATING – A HISTORY 
PART II: THE PROBLEM 
PART III: THE 4 STEP SOLUTION 
stride.nyc
stride.nyc
2001: Agile Manifesto 
stride.nyc
stride.nyc
stride.nyc
2013 – EstimateGate 
• #noestimates 
• “Estimation is neither good nor bad” 
Martin Fowler (Feb) 
• “Estimation is Evil” 
Ron Jeffries (Feb) 
• “Estimation is a Necessary Evil” 
Ron Jeffries (April) 
stride.nyc
PART I: ESTIMATING – A HISTORY 
PART II: THE PROBLEM 
PART III: THE 4 STEP SOLUTION 
stride.nyc
How Much Is This 
Going to Cost? 
stride.nyc
stride.nyc
stride.nyc
Teams Don’t Like Estimating 
Takes a lot of time 
There’s uncertainty 
Estimates gets abused 
Locks team into feature-level 
decisions prematurely 
stride.nyc
PART I: ESTIMATING – A HISTORY 
PART II: THE PROBLEM 
PART III: THE 4 STEP SOLUTION 
stride.nyc
PART III: THE 4 STEP SOLUTION 
stride.nyc 
Step 1: Identify Decisions
Should We… 
• Start this project or kill it? 
• Hire more people or outsource? 
• Start marketing this feature? 
• Build this project next or deprioritize it? 
• Launch a startup? 
• Allocate budget this quarter? 
• Code this set of stories next? 
stride.nyc
PART III: THE 4 STEP SOLUTION 
Step 2: Match Precision to Decision 
stride.nyc
stride.nyc
stride.nyc
Estimating Budgeting 
• < 1,000 foot view 
• Iterations 
• Sprints 
• > 1,000 foot view 
• Prioritizing Projects 
• Starting Projects 
• Hiring/Outsourcing 
• Allocate Budget 
• Start a Company 
stride.nyc
Estimate When Necessary 
stride.nyc
If you can’t identify which 
decision you are making, 
estimating AND budgeting are 
both a waste of time. 
stride.nyc
PART III: THE 4 STEP SOLUTION 
stride.nyc 
Step 3: Budget
Time 
Budget Accuracy 
stride.nyc
Online Book Store 
Shopping Cart 
Browse Books 
Search Books 
Manage Inventory 
Preview Inside of Book 
How Much Is This Going to Cost? ___?____ 
stride.nyc
Online Book Store 
Shopping Cart 
Browse Books 
Search Books 
Manage Inventory 
Preview Inside of Book 
Title 
1 – 2 weeks 
Author 
Within Book 
1 – 2 weeks 
? 
2 – 4 weeks + ? 
How Much Is This Going to Cost? _____________ 
stride.nyc
Online Book Store 
Shopping Cart 
Browse Books 
Search Books 
Manage Inventory 
Preview Inside of Book 
Title 
1 – 2 weeks 
Author 
Within Book 
1 – 2 weeks 
4– 16 weeks 
6 - 20 weeks 
How Much Is This Going to Cost? _____________ 
stride.nyc
Online Book Store 
Shopping Cart 
Browse Books 
Search Books 
Manage Inventory 
Preview Inside of Book 
Title 
1 -2 weeks 
Author 
Within Book 
1 – 2 weeks 
How Much Is This Going to Cost? _____________ 
stride.nyc
PART III: THE 4 STEP SOLUTION 
Step 4: Ranges and Confidence Levels 
stride.nyc
Online Book Store 
Topic 
Shopping Cart 
Browse Books 
Search Books 
Manage Inventory 
Preview Inside of Book 
Time (weeks) 
4 - 8 
1 - 2 
6 - 26 
12 - 96 
8 - 48 
Total: 31 - 180 
stride.nyc
Online Book Store 
Topic 
Shopping Cart 
Browse Books 
Search Books 
Manage Inventory 
Preview Inside of Book 
Time (weeks) 
4 - 8 
1 - 2 
6 - 26 
12 - 96 
8 - 48 
Total: 31 - 180 
stride.nyc 
Money 
100k – 200k 
25k – 50k 
150k – 450k 
300k – 2.4M 
200k – 1.2M 
775k - 4.3M
Range 
• Decision: Should we build this project? 
• Data: We expect the project to cost 775k – 4.3M 
stride.nyc
Range 
• Decision: Should we build this project? 
• Data: We expect the project to cost 775k – 4.3M 
If Budget = $500k No 
If Budget = $5M  Yes 
If Budget = $2.5M Maybe 
stride.nyc
Online Book Store 
Topic 
Shopping Cart 
Browse Books 
Search Books 
Manage Inventory 
Preview Inside of Book 
Money 
100k – 200k 
25k – 50k 
150k – 450k 
300k – 2.4M 
200k – 1.2M 
stride.nyc 
Time 
4 - 8 
1 - 2 
6 - 26 
12 - 96 
8 - 48 
Priority 
1 
2 
4 
3 
5
Online Book Store 
Topic 
Shopping Cart 
Browse Books 
Search Books 
Author 
Title 
Within Book 
Manage Inventory 
Preview Inside Book 
Money 
100k – 200k 
25k – 50k 
150k – 450k 
300k – 2.4M 
200k – 1.2M 
stride.nyc 
Time 
4 - 8 
1 - 2 
6 - 26 
12 - 96 
8 - 48 
Priority 
1 
2 
4 
3 
5 
Required? 
Y 
Y 
Y 
Y 
N 
Y 
Y
Nate Silver 
stride.nyc
Ballpark 
stride.nyc
Ballpark 
stride.nyc
Ballpark 
stride.nyc
PART III: THE 4 STEP SOLUTION 
stride.nyc 
Step 1: Identify Decisions 
Step 2: Match Precision to Decision 
Step 3: Budget 
Step 4: Ranges and Confidence Levels
Ballpark – For You 
• stride.nyc/ballpark 
• Code - cto-summit 
• Free - 60-minute budgeting session 
• Free - Ballpark for 3 months 
stride.nyc
Questions? 
Debbie Madden 
CEO, Stride 
stride.nyc 
debbie@stride.nyc 
@debbiemadden200 
stride.nyc

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Debbie Madden Budgeting vs Estimating for Agile Projects

  • 1. Budgeting vs. Estimating for Agile Projects Debbie Madden CEO, Stride stride.nyc debbie@stride.nyc @debbiemadden200
  • 2. How Much Is This Going to Cost? stride.nyc
  • 3. PART I: ESTIMATING – A HISTORY PART II: THE PROBLEM PART III: THE 4 STEP SOLUTION stride.nyc
  • 4. PART I: ESTIMATING – A HISTORY PART II: THE PROBLEM PART III: THE 4 STEP SOLUTION stride.nyc
  • 9. 2013 – EstimateGate • #noestimates • “Estimation is neither good nor bad” Martin Fowler (Feb) • “Estimation is Evil” Ron Jeffries (Feb) • “Estimation is a Necessary Evil” Ron Jeffries (April) stride.nyc
  • 10. PART I: ESTIMATING – A HISTORY PART II: THE PROBLEM PART III: THE 4 STEP SOLUTION stride.nyc
  • 11. How Much Is This Going to Cost? stride.nyc
  • 14. Teams Don’t Like Estimating Takes a lot of time There’s uncertainty Estimates gets abused Locks team into feature-level decisions prematurely stride.nyc
  • 15. PART I: ESTIMATING – A HISTORY PART II: THE PROBLEM PART III: THE 4 STEP SOLUTION stride.nyc
  • 16. PART III: THE 4 STEP SOLUTION stride.nyc Step 1: Identify Decisions
  • 17. Should We… • Start this project or kill it? • Hire more people or outsource? • Start marketing this feature? • Build this project next or deprioritize it? • Launch a startup? • Allocate budget this quarter? • Code this set of stories next? stride.nyc
  • 18. PART III: THE 4 STEP SOLUTION Step 2: Match Precision to Decision stride.nyc
  • 21. Estimating Budgeting • < 1,000 foot view • Iterations • Sprints • > 1,000 foot view • Prioritizing Projects • Starting Projects • Hiring/Outsourcing • Allocate Budget • Start a Company stride.nyc
  • 23. If you can’t identify which decision you are making, estimating AND budgeting are both a waste of time. stride.nyc
  • 24. PART III: THE 4 STEP SOLUTION stride.nyc Step 3: Budget
  • 25. Time Budget Accuracy stride.nyc
  • 26. Online Book Store Shopping Cart Browse Books Search Books Manage Inventory Preview Inside of Book How Much Is This Going to Cost? ___?____ stride.nyc
  • 27. Online Book Store Shopping Cart Browse Books Search Books Manage Inventory Preview Inside of Book Title 1 – 2 weeks Author Within Book 1 – 2 weeks ? 2 – 4 weeks + ? How Much Is This Going to Cost? _____________ stride.nyc
  • 28. Online Book Store Shopping Cart Browse Books Search Books Manage Inventory Preview Inside of Book Title 1 – 2 weeks Author Within Book 1 – 2 weeks 4– 16 weeks 6 - 20 weeks How Much Is This Going to Cost? _____________ stride.nyc
  • 29. Online Book Store Shopping Cart Browse Books Search Books Manage Inventory Preview Inside of Book Title 1 -2 weeks Author Within Book 1 – 2 weeks How Much Is This Going to Cost? _____________ stride.nyc
  • 30. PART III: THE 4 STEP SOLUTION Step 4: Ranges and Confidence Levels stride.nyc
  • 31. Online Book Store Topic Shopping Cart Browse Books Search Books Manage Inventory Preview Inside of Book Time (weeks) 4 - 8 1 - 2 6 - 26 12 - 96 8 - 48 Total: 31 - 180 stride.nyc
  • 32. Online Book Store Topic Shopping Cart Browse Books Search Books Manage Inventory Preview Inside of Book Time (weeks) 4 - 8 1 - 2 6 - 26 12 - 96 8 - 48 Total: 31 - 180 stride.nyc Money 100k – 200k 25k – 50k 150k – 450k 300k – 2.4M 200k – 1.2M 775k - 4.3M
  • 33. Range • Decision: Should we build this project? • Data: We expect the project to cost 775k – 4.3M stride.nyc
  • 34. Range • Decision: Should we build this project? • Data: We expect the project to cost 775k – 4.3M If Budget = $500k No If Budget = $5M  Yes If Budget = $2.5M Maybe stride.nyc
  • 35. Online Book Store Topic Shopping Cart Browse Books Search Books Manage Inventory Preview Inside of Book Money 100k – 200k 25k – 50k 150k – 450k 300k – 2.4M 200k – 1.2M stride.nyc Time 4 - 8 1 - 2 6 - 26 12 - 96 8 - 48 Priority 1 2 4 3 5
  • 36. Online Book Store Topic Shopping Cart Browse Books Search Books Author Title Within Book Manage Inventory Preview Inside Book Money 100k – 200k 25k – 50k 150k – 450k 300k – 2.4M 200k – 1.2M stride.nyc Time 4 - 8 1 - 2 6 - 26 12 - 96 8 - 48 Priority 1 2 4 3 5 Required? Y Y Y Y N Y Y
  • 41. PART III: THE 4 STEP SOLUTION stride.nyc Step 1: Identify Decisions Step 2: Match Precision to Decision Step 3: Budget Step 4: Ranges and Confidence Levels
  • 42. Ballpark – For You • stride.nyc/ballpark • Code - cto-summit • Free - 60-minute budgeting session • Free - Ballpark for 3 months stride.nyc
  • 43. Questions? Debbie Madden CEO, Stride stride.nyc debbie@stride.nyc @debbiemadden200 stride.nyc