Deep-Dive: API Analytics and Business KPIs - Measure what matters

Editor's Notes

• #8: Main Point Enterprises face a gap between systems of record that exist and connected digital experiences that customers, partners, and employees expect Script The state of the enterprise today is that there is a system of record, CRM, integration technologies, app servers. There’s an entire new layer of connected experiences where customers, partners and employees are doing business with an enterprise <build> Those systems of record work at a slow pace. Think of them as tankers or 18-wheelers. They work well, they play a key role in the enterprise, but move slowly. Change happens in months and years. With connected digital experiences, change needs to happen in weeks and days. And the pace of change is increasing. In short, this system of engagement cannot be delivered by existing infrastructure. That infrastructure was built for yesterday. It only scales to millions of users. Cloud and mobile technology is considered a bolt on. It’s all about centralized security infrastructure. It makes limited use of data – in fact, data is often an afterthought. It’s built for control from a traditional IT operations. And innovation is centralized for only a few people to innovate (inside the walls of the enterprise).
• #9: Main Point To deliver a Connected Digital Experience you need a modern infrastructure that is built for digital Script To deliver a Connected Digital Experience you need an infrastructure that: Can scale to billions of users. Do cloud and mobile first. Security at all points of engagement, not just at the app but also at the API level It has to have end-to-end visibility into your business with data and analytics. It’s all about empowering developers in addition to IT. And lastly innovation has to be distributed, enabling millions of developers to build apps and experiences that extend your business.
• #10: Main Point The Intelligent API platform enables the digital value chain – enabling you to take a consumption focused approach to designing your APIs and connecting them your back end systems. Script We’re enabling these companies to create systems of engagement and realize the digital value chain – connecting their users (customers, partners, and employees) to data flowing from and to their backend systems. In this model, the API, created by your API team, is the key product that developers use to create awesome digital experiences. With the intelligent API platform, you take a consumption focused approach – start with the digital experience you want to deliver. Then work backwards to collaborate with developers to design and develop the right APIs with the right performance and scalability characteristics so they can build digital experiences that always delight customers.
• #14: Main Point Apigee Edge provides complete visibility into the entire digital value chain – from app end to the back end Script The digital value chain stretches all the way from the user to the back end services. Digital requires you to know how you’re doing at every stage of the value chain. Apigee Edge provides complete visibility into the entire digital value chain – from the app end to the back end. Apigee Edge automatically and continuously collects analytics data from all API traffic. As a result, you do not need separate tools for API analytics, saving you costs in terms of resources, infrastructure and on-going maintenance. Since the data collection is continuous, you can see meaningful API trends and API failures that may not be apparent when analytics are measured at coarse aggregation intervals. In fact, Apigee Support uses the same analytics data to help resolve customer issues. Apigee Edge provides complete visibility into the health and performance of your APIs. Apigee Edge provides a number of out of the box charts that help you measure and monitor traffic, performance, latency, errors and more. The out of the box charts also reduce downtime – you can quickly identify potential bottlenecks with target endpoints based on the observed API performance and usage trends. Using this information, you can make changes to their target endpoints and avoid potential downtime. Apigee Edge enables you to improve the productivity of your developers consuming your APIs by using the OOTB charts to identify issues related to latencies or errors, and proactively reaching out to those developers to help them properly consume APIs. This results in consuming developers fixing their apps quickly with the help of the API team rather than doing it on their own. Apigee Edge provides complete flexibility with self-service custom reports. You can quickly adapt to changing business and customer needs by extending the core analytics to capture additional data from your APIs and create powerful custom analytics reports using the self-service interface. Edge Analytics allows you to create custom metrics and dimensions and use them in any report, custom report or analytics API. You can use virtually any attribute that describes traffic to create custom metrics and dimensions. This means you can use more than 500 variables available in the gateway, or extract them from the API request, response, request payload or response payload. You can use these custom variables in default reports such as Investigate Anomalies or in Custom Reports While Apigee Edge collects a lot of API data, we recognize that you often also have a need to combine this data with other operational and business data obtained by other means. Apigee Edge enables you to create custom queries against raw traffic data using RESTful APIs. You have full flexibility to obtain Apigee collected metrics using automated scripts as-and-when needed. Without this capability, you would need to understand the underlying data schema, use database specific SQL scripts, etc. to obtain the raw traffic data that you need. As a result of these Analytics Apis, you can reduce data extraction costs and easily integrate with existing reporting, analytics, and visualization tools. This reduces the time, effort, and costs of making Apigee Edge to work with existing enterprise tools and initiatives. In addition, Apigee Edge provides analytics for your mobile developers enabling them to monitor the usage, performance, and crashes and errors in their mobile apps. This end to end approach provides unprecedented information about how your entire value chain is interacting with your services. Link to Wiki https://apigeesc.atlassian.net/wiki/display/SEP/Out-of-the-Box+Charts+for+API+Performance+and+Usage https://apigeesc.atlassian.net/wiki/display/SEP/Automatic+Continuous+Data+Collection+from+all+API+Traffic https://apigeesc.atlassian.net/wiki/pages/viewpage.action?pageId=76415356 https://apigeesc.atlassian.net/wiki/display/SEP/Apigee+APIs+to+Create+Custom+Queries+Against+Raw+Traffic+Data For Instance A customer had a 7 minute outage and didn't even know about that outage from the analytics reports because the data they collected was done done at a coarser granularity and aggregated. Using Apigee Edge, we would have known about the outage based on the continuous analytics that are collected, which would have shown up in the out-of-the-box dashboards. The customer may be having multiple outages like this without their knowledge, which may result in customer satisfaction going down and may even impact revenue. Another data point is Apigee’s own usage of these API analytics in supporting our Cloud customers. Using this capability, Apigee was able to collect metrics on over 100B+ API calls that happened in 2014 - the Apigee Support team did not have to do anything to collect these metrics, but found this analytics data to be very valuable in resolving customer issues. Large retailer encountered a situation where users of their mobile app had to re-login frequently. This was a result of an inadvertent change to the TTL of the refresh token from 60 days to 2 hours. Using the Analytics APIs, the customer and Apigee GSC were able to run queries that helped them get Refresh Token TTL information given respective Access Token IDs and identify this misconfiguration. First Data uses Analytics APIs to measure the total revenues driven by each retailer partner that's using their Payeezy APIs for Apple Pay. Immediately following the launch of Apple Pay, First Data was able to measure the success of the Apple Pay program across various retailers by capturing the transaction amounts from the API message payload and generating analytics reports in Apigee without any custom development. After launching their APIs for developers, Sony Mobile wanted to measure the success of their API program by tracking daily growth in adoption of their APIs by developers and apps. They used the Analytics APIs to run their queries from a Node.js application that collects traffic data for each API, developer, and app from the launch of those APIs to measure the overall growth and individually by each developer and app. This data is compiled and reported up to their executives on a daily basis.
• #16: Main Point Apigee Edge provides complete visibility into the entire digital value chain – from app end to the back end Script The digital value chain stretches all the way from the user to the back end services. Digital requires you to know how you’re doing at every stage of the value chain. Apigee Edge provides complete visibility into the entire digital value chain – from the app end to the back end. Apigee Edge automatically and continuously collects analytics data from all API traffic. As a result, you do not need separate tools for API analytics, saving you costs in terms of resources, infrastructure and on-going maintenance. Since the data collection is continuous, you can see meaningful API trends and API failures that may not be apparent when analytics are measured at coarse aggregation intervals. In fact, Apigee Support uses the same analytics data to help resolve customer issues. Apigee Edge provides complete visibility into the health and performance of your APIs. Apigee Edge provides a number of out of the box charts that help you measure and monitor traffic, performance, latency, errors and more. The out of the box charts also reduce downtime – you can quickly identify potential bottlenecks with target endpoints based on the observed API performance and usage trends. Using this information, you can make changes to their target endpoints and avoid potential downtime. Apigee Edge enables you to improve the productivity of your developers consuming your APIs by using the OOTB charts to identify issues related to latencies or errors, and proactively reaching out to those developers to help them properly consume APIs. This results in consuming developers fixing their apps quickly with the help of the API team rather than doing it on their own. Apigee Edge provides complete flexibility with self-service custom reports. You can quickly adapt to changing business and customer needs by extending the core analytics to capture additional data from your APIs and create powerful custom analytics reports using the self-service interface. Edge Analytics allows you to create custom metrics and dimensions and use them in any report, custom report or analytics API. You can use virtually any attribute that describes traffic to create custom metrics and dimensions. This means you can use more than 500 variables available in the gateway, or extract them from the API request, response, request payload or response payload. You can use these custom variables in default reports such as Investigate Anomalies or in Custom Reports While Apigee Edge collects a lot of API data, we recognize that you often also have a need to combine this data with other operational and business data obtained by other means. Apigee Edge enables you to create custom queries against raw traffic data using RESTful APIs. You have full flexibility to obtain Apigee collected metrics using automated scripts as-and-when needed. Without this capability, you would need to understand the underlying data schema, use database specific SQL scripts, etc. to obtain the raw traffic data that you need. As a result of these Analytics Apis, you can reduce data extraction costs and easily integrate with existing reporting, analytics, and visualization tools. This reduces the time, effort, and costs of making Apigee Edge to work with existing enterprise tools and initiatives. In addition, Apigee Edge provides analytics for your mobile developers enabling them to monitor the usage, performance, and crashes and errors in their mobile apps. This end to end approach provides unprecedented information about how your entire value chain is interacting with your services. Link to Wiki https://apigeesc.atlassian.net/wiki/display/SEP/Out-of-the-Box+Charts+for+API+Performance+and+Usage https://apigeesc.atlassian.net/wiki/display/SEP/Automatic+Continuous+Data+Collection+from+all+API+Traffic https://apigeesc.atlassian.net/wiki/pages/viewpage.action?pageId=76415356 https://apigeesc.atlassian.net/wiki/display/SEP/Apigee+APIs+to+Create+Custom+Queries+Against+Raw+Traffic+Data For Instance A customer had a 7 minute outage and didn't even know about that outage from the analytics reports because the data they collected was done done at a coarser granularity and aggregated. Using Apigee Edge, we would have known about the outage based on the continuous analytics that are collected, which would have shown up in the out-of-the-box dashboards. The customer may be having multiple outages like this without their knowledge, which may result in customer satisfaction going down and may even impact revenue. Another data point is Apigee’s own usage of these API analytics in supporting our Cloud customers. Using this capability, Apigee was able to collect metrics on over 100B+ API calls that happened in 2014 - the Apigee Support team did not have to do anything to collect these metrics, but found this analytics data to be very valuable in resolving customer issues. Large retailer encountered a situation where users of their mobile app had to re-login frequently. This was a result of an inadvertent change to the TTL of the refresh token from 60 days to 2 hours. Using the Analytics APIs, the customer and Apigee GSC were able to run queries that helped them get Refresh Token TTL information given respective Access Token IDs and identify this misconfiguration. First Data uses Analytics APIs to measure the total revenues driven by each retailer partner that's using their Payeezy APIs for Apple Pay. Immediately following the launch of Apple Pay, First Data was able to measure the success of the Apple Pay program across various retailers by capturing the transaction amounts from the API message payload and generating analytics reports in Apigee without any custom development. After launching their APIs for developers, Sony Mobile wanted to measure the success of their API program by tracking daily growth in adoption of their APIs by developers and apps. They used the Analytics APIs to run their queries from a Node.js application that collects traffic data for each API, developer, and app from the launch of those APIs to measure the overall growth and individually by each developer and app. This data is compiled and reported up to their executives on a daily basis.
• #17: Main Point Apigee provides complete visibility into API performance and usage Script Apigee Edge provides complete visibility into the health and performance of your APIs. Apigee Edge provides a number of out of the box charts that help you measure and monitor traffic, performance, latency, errors and more. You can improve the productivity of your developers consuming your APIs by using the OOTB charts to identify issues related to latencies or errors, and proactively reaching out to those developers to help them properly consume APIs. This results in consuming developers fixing their Apps quickly with the help of the API team rather than doing it on their own. The out of the box charts also reduce downtime – you can quickly identify potential bottlenecks with target endpoints based on the observed API performance and usage trends. Using this information, you can make changes to their target endpoints and avoid potential downtime. Link to Wiki https://apigeesc.atlassian.net/wiki/display/SEP/Out-of-the-Box+Charts+for+API+Performance+and+Usage For Instance An online web meeting provider (Citrix) has a large developer program where developers use their (GoToMeeting) APIs within their own apps. The customer uses charts to measure the traffic and errors for each app and tracks that over time. This allows their API teams to identify integration issues that may cause errors from the various apps and enables them to work with the developers directly to improve the functionality and performance of the developers’ apps.
• #18: Main Point Apigee provides complete visibility into API performance and usage Script Apigee Edge provides complete visibility into the health and performance of your APIs. Apigee Edge provides a number of out of the box charts that help you measure and monitor traffic, performance, latency, errors and more. You can improve the productivity of your developers consuming your APIs by using the OOTB charts to identify issues related to latencies or errors, and proactively reaching out to those developers to help them properly consume APIs. This results in consuming developers fixing their Apps quickly with the help of the API team rather than doing it on their own. The out of the box charts also reduce downtime – you can quickly identify potential bottlenecks with target endpoints based on the observed API performance and usage trends. Using this information, you can make changes to their target endpoints and avoid potential downtime. Link to Wiki https://apigeesc.atlassian.net/wiki/display/SEP/Out-of-the-Box+Charts+for+API+Performance+and+Usage For Instance An online web meeting provider (Citrix) has a large developer program where developers use their (GoToMeeting) APIs within their own apps. The customer uses charts to measure the traffic and errors for each app and tracks that over time. This allows their API teams to identify integration issues that may cause errors from the various apps and enables them to work with the developers directly to improve the functionality and performance of the developers’ apps.
• #19: Main Point Apigee provides complete visibility into API performance and usage Script Apigee Edge provides complete visibility into the health and performance of your APIs. Apigee Edge provides a number of out of the box charts that help you measure and monitor traffic, performance, latency, errors and more. You can improve the productivity of your developers consuming your APIs by using the OOTB charts to identify issues related to latencies or errors, and proactively reaching out to those developers to help them properly consume APIs. This results in consuming developers fixing their Apps quickly with the help of the API team rather than doing it on their own. The out of the box charts also reduce downtime – you can quickly identify potential bottlenecks with target endpoints based on the observed API performance and usage trends. Using this information, you can make changes to their target endpoints and avoid potential downtime. Link to Wiki https://apigeesc.atlassian.net/wiki/display/SEP/Out-of-the-Box+Charts+for+API+Performance+and+Usage For Instance An online web meeting provider (Citrix) has a large developer program where developers use their (GoToMeeting) APIs within their own apps. The customer uses charts to measure the traffic and errors for each app and tracks that over time. This allows their API teams to identify integration issues that may cause errors from the various apps and enables them to work with the developers directly to improve the functionality and performance of the developers’ apps.
• #20: Main Point Apigee provides complete visibility into API performance and usage Script Apigee Edge provides complete visibility into the health and performance of your APIs. Apigee Edge provides a number of out of the box charts that help you measure and monitor traffic, performance, latency, errors and more. You can improve the productivity of your developers consuming your APIs by using the OOTB charts to identify issues related to latencies or errors, and proactively reaching out to those developers to help them properly consume APIs. This results in consuming developers fixing their Apps quickly with the help of the API team rather than doing it on their own. The out of the box charts also reduce downtime – you can quickly identify potential bottlenecks with target endpoints based on the observed API performance and usage trends. Using this information, you can make changes to their target endpoints and avoid potential downtime. Link to Wiki https://apigeesc.atlassian.net/wiki/display/SEP/Out-of-the-Box+Charts+for+API+Performance+and+Usage For Instance An online web meeting provider (Citrix) has a large developer program where developers use their (GoToMeeting) APIs within their own apps. The customer uses charts to measure the traffic and errors for each app and tracks that over time. This allows their API teams to identify integration issues that may cause errors from the various apps and enables them to work with the developers directly to improve the functionality and performance of the developers’ apps.
• #21: Main Point Apigee Edge enables you to grow your API program Script To accelerate the growth of your API program, you need to manage the health and performance of your API program. The digital value chain – from the user to the back end services - is a useful construct when thinking about your entire API program. Before you can grow your API program, you need to know how you’re doing at every stage of the value chain. Apigee Edge enables you to take action that is rooted in data, not intuition or gut feel. Apigee Edge enables you to you Grow your reach and revenue. For example, You can identify your top APIs, apps and developers and prioritize your focus on them You can understand the relative contribution of each developer to your business and you can use that data to offer special privileges to your top developers You can identify your top geographic markets and you can use this data to ensure you have adequate resources and budget allocated to these top markets Apigee Edge can help you Engage customers through innovate experiences. For example: You can help developers identify the APIs and features most used by your end users and double down on those capabilities. You can identify the least used APIs and features and you can determine if you should continue to support them You can diagnose performance issues with your mobile apps – for example, are app users on Verizon facing slower response times than those on ATT - helping you deliver exceptional experience to end users Apigee Edge can help you Accelerate the growth of your API program You can see traffic patterns and you can use this data to provision adequate capacity for periods of spiky traffic. You can identify slow APIs and diagnose their causes. You can use this to improve the responsiveness and experience of your apps Apigee Edge provides you complete visibility into your API program so you can take data driven actions to grow your API program Link to Wiki None For Instance None
• #22: Main Point Apigee Edge enables you to grow your API program Script To accelerate the growth of your API program, you need to manage the health and performance of your API program. The digital value chain – from the user to the back end services - is a useful construct when thinking about your entire API program. Before you can grow your API program, you need to know how you’re doing at every stage of the value chain. Apigee Edge enables you to take action that is rooted in data, not intuition or gut feel. Apigee Edge enables you to you Grow your reach and revenue. For example, You can identify your top APIs, apps and developers and prioritize your focus on them You can understand the relative contribution of each developer to your business and you can use that data to offer special privileges to your top developers You can identify your top geographic markets and you can use this data to ensure you have adequate resources and budget allocated to these top markets Apigee Edge can help you Engage customers through innovate experiences. For example: You can help developers identify the APIs and features most used by your end users and double down on those capabilities. You can identify the least used APIs and features and you can determine if you should continue to support them You can diagnose performance issues with your mobile apps – for example, are app users on Verizon facing slower response times than those on ATT - helping you deliver exceptional experience to end users Apigee Edge can help you Accelerate the growth of your API program You can see traffic patterns and you can use this data to provision adequate capacity for periods of spiky traffic. You can identify slow APIs and diagnose their causes. You can use this to improve the responsiveness and experience of your apps Apigee Edge provides you complete visibility into your API program so you can take data driven actions to grow your API program Link to Wiki None For Instance None
• #23: Main Point Apigee Edge enables you to grow your API program Script To accelerate the growth of your API program, you need to manage the health and performance of your API program. The digital value chain – from the user to the back end services - is a useful construct when thinking about your entire API program. Before you can grow your API program, you need to know how you’re doing at every stage of the value chain. Apigee Edge enables you to take action that is rooted in data, not intuition or gut feel. Apigee Edge enables you to you Grow your reach and revenue. For example, You can identify your top APIs, apps and developers and prioritize your focus on them You can understand the relative contribution of each developer to your business and you can use that data to offer special privileges to your top developers You can identify your top geographic markets and you can use this data to ensure you have adequate resources and budget allocated to these top markets Apigee Edge can help you Engage customers through innovate experiences. For example: You can help developers identify the APIs and features most used by your end users and double down on those capabilities. You can identify the least used APIs and features and you can determine if you should continue to support them You can diagnose performance issues with your mobile apps – for example, are app users on Verizon facing slower response times than those on ATT - helping you deliver exceptional experience to end users Apigee Edge can help you Accelerate the growth of your API program You can see traffic patterns and you can use this data to provision adequate capacity for periods of spiky traffic. You can identify slow APIs and diagnose their causes. You can use this to improve the responsiveness and experience of your apps Apigee Edge provides you complete visibility into your API program so you can take data driven actions to grow your API program Link to Wiki None For Instance None
• #24: Main Point Apigee Edge provides complete flexibility with self-service custom reports. Script Apigee Edge provides complete flexibility with self-service custom reports. You can quickly adapt to changing business and customer needs by extending the core analytics to capture additional data from your APIs and create powerful custom analytics reports using the self-service interface. Edge Analytics allows you to create custom metrics and dimensions and use them in any report, custom report or analytics API. You can use virtually any attribute that describes traffic to create custom metrics and dimensions. This means you can use more than 500 variables available in the gateway, or extract them from the API request, response, request payload or response payload. You can use these custom variables in default reports such as Investigate Anomalies or in Custom Reports Link to Wiki https://apigeesc.atlassian.net/wiki/pages/viewpage.action?pageId=76415356 For Instance First Data uses Analytics APIs to measure the total revenues driven by each retailer partner that's using their Payeezy APIs for Apple Pay. Immediately following the launch of Apple Pay, First Data was able to measure the success of the Apple Pay program across various retailers by capturing the transaction amounts from the API message payload and generating analytics reports in Apigee without any custom development.
• #25: Main Point Apigee Edge provides customers the ability to create custom queries using Analytics APIs against raw traffic data. Script Apigee collects a lot of analytics out-of-the-box and provides you the ability to collect custom analytics. This data is very useful independently, but often also have a need to combine this data with other operational and business data obtained by other means. This capability of being able to create custom queries against raw traffic data using RESTful APIs gives you full flexibility to obtain Apigee collected metrics using automated scripts as-and-when needed. Without this capability, you would need to understand the underlying data schema, use database specific SQL scripts, etc. to obtain the raw traffic data that you need. As a result of these Analytics Apis, you can reduce data extraction costs and easily integrate with existing reporting, analytics, and visualization tools. This reduces the time, effort, and costs of making Apigee Edge to work with existing enterprise tools and initiatives. Link to Wiki https://apigeesc.atlassian.net/wiki/display/SEP/Apigee+APIs+to+Create+Custom+Queries+Against+Raw+Traffic+Data For Instance After launching their APIs for developers, Sony Mobile wanted to measure the success of their API program by tracking daily growth in adoption of their APIs by developers and apps. They used the Analytics APIs to run their queries from a Node.js application that collects traffic data for each API, developer, and app from the launch of those APIs to measure the overall growth and individually by each developer and app. This data is compiled and reported up to their executives on a daily basis.
• #26: Main Point API Health is a cloud based service that enables Apigee Edge customers to perform a quick health check on APIs Script API Health is a cloud-based service that delivers a standard set of key information on any API - including third party APIs - so that development and operations teams can know if the APIs they depend upon for their mobile and web apps are working. Use API Health to collect a standard set of vitals on APIs to answer two very important questions: Are my APIs alive? How are they behaving? API Health employs a network of probes deployed across globally distributed data centers in the cloud to continually measures the success rate and performance of APIs, and alerts DevOps teams to any failures or slowdowns of their APIs. Link to Wiki For Instance
• #27: Main Point The Intelligent API platform enables the digital value chain – enabling you to take a consumption focused approach to designing your APIs and connecting them your back end systems. Script We’re enabling these companies to create systems of engagement and realize the digital value chain – connecting their users (customers, partners, and employees) to data flowing from and to their backend systems. In this model, the API, created by your API team, is the key product that developers use to create awesome digital experiences. With the intelligent API platform, you take a consumption focused approach – start with the digital experience you want to deliver. Then work backwards to collaborate with developers to design and develop the right APIs with the right performance and scalability characteristics so they can build digital experiences that always delight customers.
• #31: Main Point Apigee Edge addresses your needs across the entire API lifecycle Script Apigee Edge addresses your needs across the entire API lifecycle – from designing APIs to building them to scaling your API program and finally monetizing your APIs. Let me show you how Apigee Edge supports you throughout the API lifecycle. Apigee Edge offers a very broad product footprint – we won’t have time to cover all the needs, however, we’ll cover a few salient ones.