Apimetrics Investor Introduction
- 1. Investor Introduction David O‟Neill | david@apimetrics.io | +1 206 9721140. © 2013 APImetrics, Inc. All Rights Reserved. Confidential. 1 www.apimetrics.io
- 2. Summary APIs are an integral part of every web service & mobile app • APImetrics provides a complete web based system for monitoring and measuring API performance, allowing developers and enterprises to tailor their apps and products accordingly • Self funded beta product launched September 2013 providing public testing of 50 common APIs • Lead enterprise client closed and generating monthly revenue • We are seeking $2M in funding to accelerate our growth and lock in our leading position © 2013 APImetrics, Inc. All Rights Reserved. Confidential. 2 www.apimetrics.io
- 3. APIs are a major driver of growth… . . . and demand for APIs has created opportunities for new ventures and investors in API management, but not in monitoring • Apigee: Launched 2009 - $35M F Round August 2013 • Mashery: Launched 2007 - Acquired by Intel: April 2013 $180 million • Layer 7: Launched 2002 – Acquired by CA: May 2013 $155 million © 2013 APImetrics, Inc. All Rights Reserved. Confidential. 3 www.apimetrics.io
- 4. API Performance is highly variable • Slow responding APIs impact user experience • Apps get blamed for 3rd party performance issues • APIs run with persistent error rates • No complete third-party functional API testing available • API ping tests or one-off tests don‟t provide necessary coverage or deliver trend data and can‟t handle multi-part API calls APImetrics is a complete end-to-end third-party service for API performance monitoring and alerts © 2013 APImetrics, Inc. All Rights Reserved. Confidential. 4 www.apimetrics.io
- 5. Our Solution Developers APImetrics Cloud Service Free product Crowd sourcing of APIs Test Editor - Premium service Own user accounts Custom Reports Test Manager API Providers - Public and private performance dashboards GUI API Wizard © 2013 APImetrics, Inc. All Rights Reserved. Confidential. Custom Skins Enterprises Web Interface - APImetrics Front End Scheduling Engine Auth Manager Reporting Tool Cloud Datastore Test Scheduler 5 www.apimetrics.io
- 6. How we make money Free / Community • Free service for developers and others • Access to historical public data • Option to create tests to share with the community Monthly Fees Monthly recurring revenues at 3 years © 2013 APImetrics, Inc. All Rights Reserved. Confidential. SaaS / Premium Users Enterprise • Private tests with results and stats • Configuration tools to allow for private API access • Limits on API numbers and frequency of calls • UI customization and user account controls • Private and public reporting APIs • Maximum possible API calls and frequency of calls $25 $250 $300,000 6 $2,500 and up $1,300,000 www.apimetrics.io
- 7. How we see our market share Users Assumptions Sign Up Rate for free from marketing reach Conversion Rate to premium Non Renewal Rate Assumption per year 1.3% 3% 20% Target Market After 3 Years Total Community Users Tier 1 Users Tier 2 Users Enterprise Users © 2013 APImetrics, Inc. All Rights Reserved. Confidential. 128,000 3,800 114 406 7 www.apimetrics.io
- 8. Competitor Analysis – How we measure up Competitors API Management o Apigee o Mashery (Intel) o Layer 7 (CA) API Test Services o Runscope o TheRightAPI Limitations o “Foxes guarding the hen house” o Need for independent API montoring o Potential partner channel o No test scheduling o Not designed for feedback and external reporting o Easy to differentiate services o Set up for DNS and ping tests o New Relic o Comscore o Not geared up for o Pingdom o AppDynamics actual througput API o Nimsoft (CA) calls Web and App Monitoring © 2013 APImetrics, Inc. All Rights Reserved. Confidential. Potential Upside 8 o Potential sales channel or target for acquisition www.apimetrics.io
- 9. Reaching clients – Sales and Marketing Strategy Web Focus / SaaS o Current Activity o SaaS free trial o Public data tweeted and spread through viral reports o This quarter o Tech and developerfocused media o Test tool used for auto prospecting Channels o API enablers: o o Layer7* Mashery* o Web/App monitoring: o New o Geckoboard o RightScale Relic* o BaaS Providers: o Currently reaching out Enterprise o API Consulting Services o Inside Radius* o Enterprise Sales o Current Clients o AT&T o Wide range of prospects o Tool configured for automatic prospecting Ongoing engagement o Website with public results drives developer enagement o API Wizard and tests community expands public coverage and value © 2013 APImetrics, Inc. All Rights Reserved. Confidential. 9 www.apimetrics.io
- 10. Huge range of potential clients across many industries… © 2013 APImetrics, Inc. All Rights Reserved. Confidential. 10 www.apimetrics.io
- 11. Investment required to grow and maintain dominance Planned Roadmap Q3 2013 Defending Our Market Position • Trend graphing and improved reporting • Results export available via an API Q4 2013 • Plug In Reporting for New Relic and Geckoboard • „Chained‟ multi-part API tests H1 2014 • Feedback API for reporting API issues back into apps and services © 2013 APImetrics, Inc. All Rights Reserved. Confidential. 11 1. Public API performance data drives users back to service 2. Community generates traffic and user generated API tests 3. External reporting drives premium adoption as a trusted reporting service 4. Feedback API locks users into APImetrics as an essential part of any app www.apimetrics.io
- 12. Team David O‟Neill – CEO Nick Denny Engineering • Startup veteran including AYG‟s Wireless Internet Lab sold to Argogroup, then to Mercury Interactive • Founder of Viafo, providing API tools • Sales and Business development expert delivering $10m+ solution deals globally • Cross-platform software • Ex-Vodafone executive specialist in mobile client with a strong background software and backend in sales and marketing server solutions • Deep agency based • API expert with extensive marketing experience experience working on • Developer marketing and talking about oAuth specialist working with a standards and systems range of blue-chip clients and API integration on developer engagement © 2013 APImetrics, Inc. All Rights Reserved. Confidential. 12 Richard Hurring – Co-Founder www.apimetrics.io
- 13. Financials Year 1 Headcount Year 2 Year 3 Year 4 Year 5 22 29 31 35 37 # Web Users 7,257 56,869 127,222 219,909 349,432 # Paid Users 7 3,642 8,262 14,282 22,696 116 298 520 845 1,149 $1,574,150 $7,630,300 $17,053,000 $28,103,000 $42,930,900 $2,715 $28,516 $93,794 $160,928 $266,004 $2,637,829 $4,367,737 $5,456,954 $6,870,461 $8,014,794 Profit/Loss ($1,066,394) $3,234,047 $11,502,252 $21,071,611 $34,650,102 Cashflow ($1,634,894) $2,143,147 $10,124,402 $19,280,211 $32,452,352 Peak Cashflow ($1,800,596) # Enterprise Users Revenues Cost of Goods Costs © 2013 APImetrics, Inc. All Rights Reserved. Confidential. 13 www.apimetrics.io
- 14. Recap • • • • • Cloud based performance measurement for APIs V1 product complete and in market Lead enterprise client signed Trials with blue chip enterprise clients underway Seeking $2m in Series A Funding to expand and grow © 2013 APImetrics, Inc. All Rights Reserved. Confidential. 14 www.apimetrics.io
- 15. David O‟Neill | +1 206 972 1140 | david@apimetrics.com QUESTIONS © 2013 APImetrics, Inc. All Rights Reserved. Confidential. 15 www.apimetrics.io