Deike Schulz – Front end user commitment as a critical success factor for Solid: Don't make me think?
0 likes196 views
The document discusses the importance of user commitment in the context of digital login systems and how the concept of 'lock-in' can affect user behavior and confidence in online platforms. It highlights the need for user-friendly interfaces to prevent frustration and improve trust, emphasizing that users value efficiency and convenience. Additionally, the document addresses the concept of 'Solid' as a model for personal data ownership and the call for academic contributions on sustainable business models related to social media communication.
![Lock-in
Image: Marthe vd Grit, Volkskrant 25 January 2020
“Lock- in prevents the
migration of customers and
strategic partners to
competitors […]. Lock-in is
manifested as switching
costs…”
Amit, R., & Zott, C. (2001). Value creation in E-
business. Strategic Management Journal,
22(6–7), 493–520.](https://image.slidesharecdn.com/20200120-solid-ams-schulz-200206151725/85/Deike-Schulz-Front-end-user-commitment-as-a-critical-success-factor-for-Solid-Don-t-make-me-think-4-320.jpg)
Deike Schulz – Front end user commitment as a critical success factor for Solid: Don't make me think?
- 1. Front end user commitment as a critical success factor for SOLID. Log-in or lock-in? Deike Schulz Associate Lector Organisations & Social Media Academy of Communication & Creative Business
- 3. Sign-in safely? “De Cyber Security Raad (CSR) roept overheid op om burgers en bedrijven beter te beschermen door het ruimer ter beschikking stellen van veilige inlogmiddelen; de overheid heeft hierin een faciliterende en coördinerende rol.” Source: https://www.cybersecurityraad.nl/010_Actueel/haast-is-geboden- voor-digitaal-veilige-inlogmiddelen-voor-burgers-en-bedrijven.aspx
- 4. Lock-in Image: Marthe vd Grit, Volkskrant 25 January 2020 “Lock- in prevents the migration of customers and strategic partners to competitors […]. Lock-in is manifested as switching costs…” Amit, R., & Zott, C. (2001). Value creation in E- business. Strategic Management Journal, 22(6–7), 493–520.
- 5. When log-in becomes a lock-in Adobe Creative Cloud log-in window, 2020
- 6. Beeld: Marthe vd Grit, Volkskrant 25 January 2020 Don’t Make Me Think As a rule, people don’t like to puzzle over how to do things. If people who build a site don’t care enough to make things obvious it can erode confidence in the site and its publishers. (Horrocks, 2009) Horrocks, R.(2009). 10 Usability Lessons from Steve Krug’s Don’t Make Me Think. https://www.uxbooth.com/articles/10-usability-lessons- from-steve-krugs-dont-make-me-think/
- 7. And there is more… “We’re creatures of habit If we find something that works, we stick to it. Once we find something that works — no matter how badly — we tend not to look for a better way. We’ll use a better way if we stumble across one, but we seldom look for one.” “Don’t waste my time Much of our web use is motivated by the desire to save time. As a result, web users tend to act like sharks. They have to keep moving or they’ll die.” Horrocks, R.(2009). 10 Usability Lessons from Steve Krug’s Don’t Make Me Think. https://www.uxbooth.com/articles/10-usability-lessons-from-steve-krugs-dont-make-me-think/
- 8. And there is hope…but… Lectoraat Organizations & Social Media Email: deike.schulz@nhlstenden.com Adobe Creative Cloud log-in window (re-created fictional impression)
- 9. Solid Explained…sorry I don’t get it (yet) “Think of your Solid POD as your own private website, except that your data interoperates with all your apps, which means you have your own personal API to go along with it. When you post comments or videos online, your friends can view them with whatever app they like, such as an album viewer or a social feed. It’s your data, that can be shaped in any way or form. You can have as many PODs as you like, and they live on Solid enabled Web servers. Install the Solid Server on your own server at your home or workplace, or Get a Solid POD from a listed provider.” Source: https://solid.inrupt.com/how-it-works
- 10. So if the value proposition of SOLID is… “You own your data, and choose apps to manage it” AND “Your pod is your personal storage space” AND “Your Solid POD provides your identity” …I need more information (and dialogue) to understand how it works in order to become committed to use a SOLID POD.
- 13. My ‘shopping list’ for SOLID: Adobe Creative Cloud log-in window, 2020 Lectoraat Organisations & Social Media Email: deike.schulz@nhlstenden.com
- 14. Call for papers Track 1: Societal transition (societal and economic level) Deike Schulz and Niels Faber: Information and knowledge in a circular economy: how meaningful social media communication shapes sustainable business models. Call for papers and project-based contributions: We are looking for theoretical, empirical and project-based contributions from senior and young academics, students, entrepreneurs and practitioners. Authors are invited to submit their extended paper abstracts of 700-1200 words, short papers of approximately two thousand five hundred words, or full papers of up to 6,000 words (each excluding references) by the 1st. of March 2020.
- 15. Thank You! Deike Schulz Professorship Organisations & Social Media Academy of Communication & Creative Business Email: lectoraat.OSM@nhlstenden.com