SlideShare a Scribd company logo
Sara Wood Chief Data Officer & Vice President Brian Mulloy Co-founder & Chief Executive Officer www.swivel.com
mission :  make data useful so people share insights, make great decisions and improve life.
product
what is swivel?   a web site.  swivel makes it easy for people to understand, use and collaborate on data so they can share insights and make great decisions.
demo
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
future amuse bouche
Poverty rate in Vietnam 1997? BP’s stock price  September 15, 1997?
how to find indicators ? (hint  NYSE : BP )
 
Group Symbol +… +NGO ( OECD ) +Country ( DE ) +Canton ( BY ) +Municipality ( MUC ) +… create a ‘space’ of indicators Indicator Symbol … Fertility ( FERT ) Unemployment ( UEMP ) Automobiles ( AUTO ) GDP ( GDP ) … Full Symbol OECD : UEMP DE : FERT BY : AUTO MUC : GDP
 
 
= community analysis R + Wiki
discussion topics
company
company dna data + web + enterprise software exclusive investor & primary advisor Minor Ventures Halsey Minor, Founder of CNET, news.com, etc. swivel management team Brian Mulloy, Co-founder & CEO Dmitry Dimov, Co-founder & Product Chief Sara Wood, Chief Data Officer & VP
public private business model compare your private data with the world’s public data
business model compare your private data with the world’s public data swivel public all the data exploration and visualizations at swivel are free to everyone and licensed under a creative commons attribution license swivel private for a monthly subscription fee businesses can explore and share their data while keeping it private and secure
challenges
challenges comparability false correlations sensitivity cross tabs meta data … many others
actions
actions become an official source think about your ‘ticker symbols’ MYGROUP: MYINDICATOR contact us [email_address] .com [email_address]
 
how are computers made intuitive? old answer young answer wizard surfing
wizard SAS Enterprise Guide http://sas.com
surfing can gain insights, share them
what do you do with your computer? old answer young answer run software meet people
run software BusinessObjects XI http://businessobjects.com
meet people
where do you discuss ideas? old answer young answer PowerPoint meeting Internet
PowerPoint meeting Microsoft PowerPoint http://microsoft.com
Internet
when do you get useful features? old answer young answer software release cycle web speed
software release cycle
web speed swivel geography

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Swivel Overview June 2007