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Demand-Driven Acquisition
        Part 1

         ALCTS Webinar
        September 19, 2012

       Michael Levine-Clark
       University of Denver

           #alctsce
Michael Levine-Clark
         Associate Dean for Scholarly
       Communication and Collections
                            Services
                   University of Denver
           michael.levine-clark@du.edu


#alctsce
Definitions
 Patron-Driven Acquisition (PDA)
  Faculty Requests/Input
  Use Data
 Demand-Driven Acquisition (DDA)
  Meets immediate need



           Hosted by ALCTS, the Association for Library Collections and Technical Services
Why DDA?




Hosted by ALCTS, the Association for Library Collections and Technical Services
Annual Book Production
1200000

1000000

 800000

 600000

 400000

 200000

      0
             DU          North              United       United       World
          Purchases     American            States     States (Self (UNESCO)
                        Scholarly         (Publishers) Published)
                         (YBP)
                 Hosted by ALCTS, the Association for Library Collections and Technical Services
DDA Opportunity for Publishers & Libraries
                 YBP JULY 2010 - JUNE 2011            DDA Opportunity

                                                    Slip
                                      New Print              Notifications
                  Publisher
                                        Titles
                                                Notifications % Ordered
                                                    Sent
            Springer                    3,261     1,177,454        4%
            Wiley                       2,881     1,219,333        7%
            Oxford                      2,146      921,359        11%
            Routledge                   2,200     1,099,110        8%
            Cambridge                   1,551      736,043        11%
            Palgrave Macmillan          1,310     1,006,981        8%
            McGraw-Hill                  637       218,244         6%
            HarperCollins                410       144,881        11%
            ABC-CLIO                     409       214,167         8%
            Continuum                    518       243,636         8%
            Brill (& Nijhoff)            573       197,895         8%
            Penguin Putnam               447       169,820        13%
Data from Michael Zeoli, YBP Library Services
Books Cataloged 2000-2004
     (126,953 Titles)*

                                  4+
                              uses, 18.8%
         0
    uses, 39.6%
                                   3 uses, 8.2%
                                       2
                                  uses, 12.8%



                1 use, 20.6%



         Hosted by ALCTS, the Association for Library Collections and Technical Services
Books Cataloged 2000-2004
     (126,953 Titles)*

                                  4+
                             uses, $1,084,
                                 576
          0                               3
    uses, $2,284,                   uses, $473,06
        532                               0



                                                         2
                      1
                                                   uses, $738,43
                use, $1,188,4
                                                         5
                      18


           Hosted by ALCTS, the Association for Library Collections and Technical Services
Demand-Driven Acquisition Goals
 Broaden the collection
  More titles
  More publishers
  More subjects
 Match acquisitions to immediate
 demand
  Pay at point of need
  Pay for amount of need
  Short-term loans
  Purchase-on-demand
          Hosted by ALCTS, the Association for Library Collections and Technical Services
Redefining the Collection
 Everything we can provide in a
 timely manner
 Ultimately, bounded only by budget




         Hosted by ALCTS, the Association for Library Collections and Technical Services
What We’ve Done at the
University of Denver (DU)




       Hosted by ALCTS, the Association for Library Collections and Technical Services
netLibrary
 Colorado Alliance of Research
 Libraries
 1999-2005
 First use free
 Purchase on second use
 Shared access

         Hosted by ALCTS, the Association for Library Collections and Technical Services
netLibrary Model Weaknesses
 2 clicks of any length = a purchase
   We bought books we didn’t need
   Bananas!
 Careless initial profiling
   We bought single volumes of multi-
    volume series
   We bought stuff we didn’t want

              Hosted by ALCTS, the Association for Library Collections and Technical Services
Purchase ILL Requests
 Price
 Publisher
 Publication Date


 Limited utility

              Hosted by ALCTS, the Association for Library Collections and Technical Services
eBook Library (EBL)
 Began May 2010
 Loaded 42,000 records into catalog
 (now 90,000 – Aug 31, 2012)
 No budget for FY 2010
 Budgeted $150,000 for FY 2011, 2012
  2011: spent $72,924 (14 months)
  2012: spent $61,418 (12 months)


           Hosted by ALCTS, the Association for Library Collections and Technical Services
EBL – Initial Criteria
 Books published after January
 1, 2007
 Subject limits only in Medicine and
 Law
 Some publishers excluded
 Books under $250.00

           Hosted by ALCTS, the Association for Library Collections and Technical Services
The EBL Model
 First five minutes free
 STL for three uses (customizable)
  One day or one week
  10-20% list price
 Purchase on fourth use (we have
 just changed to the fifth use)
  List price

      Hosted by ALCTS, the Association for Library Collections and Technical Services
Key Components of DDA
     Free discovery – intentional use
          Time
          Portion of the text
     Temporary lease – amount of need
          Customizable
     Purchase – repeated use
     Unmediated - seamless
Hosted by ALCTS, the Association for Library Collections and
Technical Services
A Recent Chronology of DDA
          at DU
 May 2010 – 42,000 titles from EBL
 February 2012 – EBL integrated into approval
  plan (YBP)
 May-August 2012 – Consortial DDA
   Pilot with small list of publishers
   EBL (May)
   Ebrary (August)



                 Hosted by ALCTS, the Association for Library Collections and Technical Services
A Recent Chronology of DDA
           at DU
 August 2012 – ebrary added into YBP approval
  plan
 September 2012
   Added 12,000 older titles via EBL
   Increased STLs to 4
 September 2012
   Pilot with large humanities/social sciences publisher
     Committed same $ as spent on print last year
     All titles available
     Ultimate purchase based on use


              Hosted by ALCTS, the Association for Library Collections and Technical Services
DU EBL Data (5/1/2010-
             6/30/2012)
                                               Actual                             List

619 titles purchased                          $49,003                        $49,003

5,031 titles with at least                    $85,338                       $398,278
one STL
4,154 titles with at least                          $0                      $328,872
one browse
Total (9,804 titles)                        $134,341                        $776,153

Savings                                                     $641,812

               Hosted by ALCTS, the Association for Library Collections and Technical Services
Cost Per Transaction
Purchase Type           Total Cost                           Cost per
                                                           Transaction
    STL                    $85,338                            $9.55
Autopurchase               $49,003                                $79.17




          Hosted by ALCTS, the Association for Library Collections and Technical Services
Cost Projections - GVSU
                # of Ebooks    Total $ of   Additional   Total Savings
                 Purchased    Ebooks not    STL Costs    over Existing
                              Purchased                      Plan
  Purchase on        89       $17,382.31     $3,327.20     $14,055.11
  4th Loan
  Purchase on        58       $24,512.55     $4,621.09     $19,891.46
  5th Loan
  Purchase on        34       $25,722.11     $5,041.64     $20,680.47
  6th Loan
  Purchase on        22       $26,899.83     $5,324.84     $21,579.99
  7th Loan


Doug Way and Julie Garrison, “Financial Implications of Demand-Driven
Acquisition,” in David Swords (ed.) Patron-Driven Acquisitions: History
and Best Practices. (Berlin: De Gruyter Saur, 2011), p. 148.
What We Want to Do at the
  University of Denver




       Hosted by ALCTS, the Association for Library Collections and Technical Services
A Multi-Format Model
 E-Books from multiple vendors/publishers
 Print books
  When electronic not available
  When electronic not desired
  Slip notifications
 Managed by YBP
 Primary means of monographic acquisition


            Hosted by ALCTS, the Association for Library Collections and Technical Services
E/P are NOT Simultaneous
        (but getting better)
 YBP Library Services data
    Simultaneous publication = within 8 weeks

Fiscal Year                                    Percentage of titles released as
                                               ebooks simultaneously with print
FY 2013 (Aug 31, 2012)                         42%
FY 2012                                        29%
FY 2011                                        19%




                         Hosted by ALCTS, the Association for Library Collections and Technical Services
Why is DDA Perfect for E-
           Books?

 Seamless
 Instant Access




          Hosted by ALCTS, the Association for Library Collections and Technical Services
Why is DDA for Print So
           Difficult?
 Needs to be automated
 Must link to a request form from catalog
 record
  Must pass through bibliographic
   information, patron information to
   acquisitions

 Should feed into a queue for acquisitions
 staff

          Hosted by ALCTS, the Association for Library Collections and Technical Services
Why is DDA for Print So
            Difficult?
 Users need to understand the process
   (Unlike for e-books, for which the process
    can/should be seamless

 Clear explanation that this is not
  immediate
 Clear explanation that e-book version
  may be available


               Hosted by ALCTS, the Association for Library Collections and Technical Services
Why is DDA for Print So
            Difficult?
 Can we rely on a book supply network set up
  for traditional distribution (at point of
  publication)?
 Must rely on availability of title months or years
  after loading record
 Will move from bulk shipments to title-by-title
 Will rely on rush ordering


           Hosted by ALCTS, the Association for Library Collections and Technical Services
Why Print May Not
           Be So Hard
 Commercial Print On Demand
   Lightning Source
   Nothing will go out of print
 Increasing availability of e-books
 User comfort with requesting books
   From other libraries
   From remote storage

            Hosted by ALCTS, the Association for Library Collections and Technical Services
The Future
 E-Books on demand
 Local print-on-demand option
 Make accessible all that we can
 afford




          Hosted by ALCTS, the Association for Library Collections and Technical Services
Budget Goals
 Commit most of the monographs
 budget
 Spend the same to access more
 titles




          Hosted by ALCTS, the Association for Library Collections and Technical Services
Thank You
                       Michael Levine-Clark
Associate Dean for Scholarly Communication and Collections Services
                        University of Denver
                    michael.levine-clark@du.edu




                Hosted by ALCTS, the Association for Library Collections and Technical Services

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Demand-Driven Acquisitions, Part 1

  • 1. Demand-Driven Acquisition Part 1 ALCTS Webinar September 19, 2012 Michael Levine-Clark University of Denver #alctsce
  • 2. Michael Levine-Clark Associate Dean for Scholarly Communication and Collections Services University of Denver michael.levine-clark@du.edu #alctsce
  • 3. Definitions  Patron-Driven Acquisition (PDA)  Faculty Requests/Input  Use Data  Demand-Driven Acquisition (DDA)  Meets immediate need Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 4. Why DDA? Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 5. Annual Book Production 1200000 1000000 800000 600000 400000 200000 0 DU North United United World Purchases American States States (Self (UNESCO) Scholarly (Publishers) Published) (YBP) Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 6. DDA Opportunity for Publishers & Libraries YBP JULY 2010 - JUNE 2011 DDA Opportunity Slip New Print Notifications Publisher Titles Notifications % Ordered Sent Springer 3,261 1,177,454 4% Wiley 2,881 1,219,333 7% Oxford 2,146 921,359 11% Routledge 2,200 1,099,110 8% Cambridge 1,551 736,043 11% Palgrave Macmillan 1,310 1,006,981 8% McGraw-Hill 637 218,244 6% HarperCollins 410 144,881 11% ABC-CLIO 409 214,167 8% Continuum 518 243,636 8% Brill (& Nijhoff) 573 197,895 8% Penguin Putnam 447 169,820 13% Data from Michael Zeoli, YBP Library Services
  • 7. Books Cataloged 2000-2004 (126,953 Titles)* 4+ uses, 18.8% 0 uses, 39.6% 3 uses, 8.2% 2 uses, 12.8% 1 use, 20.6% Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 8. Books Cataloged 2000-2004 (126,953 Titles)* 4+ uses, $1,084, 576 0 3 uses, $2,284, uses, $473,06 532 0 2 1 uses, $738,43 use, $1,188,4 5 18 Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 9. Demand-Driven Acquisition Goals  Broaden the collection  More titles  More publishers  More subjects  Match acquisitions to immediate demand  Pay at point of need  Pay for amount of need  Short-term loans  Purchase-on-demand Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 10. Redefining the Collection  Everything we can provide in a timely manner  Ultimately, bounded only by budget Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 11. What We’ve Done at the University of Denver (DU) Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 12. netLibrary  Colorado Alliance of Research Libraries  1999-2005  First use free  Purchase on second use  Shared access Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 13. netLibrary Model Weaknesses  2 clicks of any length = a purchase  We bought books we didn’t need  Bananas!  Careless initial profiling  We bought single volumes of multi- volume series  We bought stuff we didn’t want Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 14. Purchase ILL Requests  Price  Publisher  Publication Date  Limited utility Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 15. eBook Library (EBL)  Began May 2010  Loaded 42,000 records into catalog (now 90,000 – Aug 31, 2012)  No budget for FY 2010  Budgeted $150,000 for FY 2011, 2012  2011: spent $72,924 (14 months)  2012: spent $61,418 (12 months) Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 16. EBL – Initial Criteria  Books published after January 1, 2007  Subject limits only in Medicine and Law  Some publishers excluded  Books under $250.00 Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 17. The EBL Model  First five minutes free  STL for three uses (customizable)  One day or one week  10-20% list price  Purchase on fourth use (we have just changed to the fifth use)  List price Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 18. Key Components of DDA  Free discovery – intentional use  Time  Portion of the text  Temporary lease – amount of need  Customizable  Purchase – repeated use  Unmediated - seamless Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 19. A Recent Chronology of DDA at DU  May 2010 – 42,000 titles from EBL  February 2012 – EBL integrated into approval plan (YBP)  May-August 2012 – Consortial DDA  Pilot with small list of publishers  EBL (May)  Ebrary (August) Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 20. A Recent Chronology of DDA at DU  August 2012 – ebrary added into YBP approval plan  September 2012  Added 12,000 older titles via EBL  Increased STLs to 4  September 2012  Pilot with large humanities/social sciences publisher  Committed same $ as spent on print last year  All titles available  Ultimate purchase based on use Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 21. DU EBL Data (5/1/2010- 6/30/2012) Actual List 619 titles purchased $49,003 $49,003 5,031 titles with at least $85,338 $398,278 one STL 4,154 titles with at least $0 $328,872 one browse Total (9,804 titles) $134,341 $776,153 Savings $641,812 Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 22. Cost Per Transaction Purchase Type Total Cost Cost per Transaction STL $85,338 $9.55 Autopurchase $49,003 $79.17 Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 23. Cost Projections - GVSU # of Ebooks Total $ of Additional Total Savings Purchased Ebooks not STL Costs over Existing Purchased Plan Purchase on 89 $17,382.31 $3,327.20 $14,055.11 4th Loan Purchase on 58 $24,512.55 $4,621.09 $19,891.46 5th Loan Purchase on 34 $25,722.11 $5,041.64 $20,680.47 6th Loan Purchase on 22 $26,899.83 $5,324.84 $21,579.99 7th Loan Doug Way and Julie Garrison, “Financial Implications of Demand-Driven Acquisition,” in David Swords (ed.) Patron-Driven Acquisitions: History and Best Practices. (Berlin: De Gruyter Saur, 2011), p. 148.
  • 24. What We Want to Do at the University of Denver Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 25. A Multi-Format Model  E-Books from multiple vendors/publishers  Print books  When electronic not available  When electronic not desired  Slip notifications  Managed by YBP  Primary means of monographic acquisition Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 26. E/P are NOT Simultaneous (but getting better)  YBP Library Services data  Simultaneous publication = within 8 weeks Fiscal Year Percentage of titles released as ebooks simultaneously with print FY 2013 (Aug 31, 2012) 42% FY 2012 29% FY 2011 19% Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 27. Why is DDA Perfect for E- Books?  Seamless  Instant Access Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 28. Why is DDA for Print So Difficult?  Needs to be automated  Must link to a request form from catalog record  Must pass through bibliographic information, patron information to acquisitions  Should feed into a queue for acquisitions staff Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 29. Why is DDA for Print So Difficult?  Users need to understand the process  (Unlike for e-books, for which the process can/should be seamless  Clear explanation that this is not immediate  Clear explanation that e-book version may be available Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 30. Why is DDA for Print So Difficult?  Can we rely on a book supply network set up for traditional distribution (at point of publication)?  Must rely on availability of title months or years after loading record  Will move from bulk shipments to title-by-title  Will rely on rush ordering Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 31. Why Print May Not Be So Hard  Commercial Print On Demand  Lightning Source  Nothing will go out of print  Increasing availability of e-books  User comfort with requesting books  From other libraries  From remote storage Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 32. The Future  E-Books on demand  Local print-on-demand option  Make accessible all that we can afford Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 33. Budget Goals  Commit most of the monographs budget  Spend the same to access more titles Hosted by ALCTS, the Association for Library Collections and Technical Services
  • 34. Thank You Michael Levine-Clark Associate Dean for Scholarly Communication and Collections Services University of Denver michael.levine-clark@du.edu Hosted by ALCTS, the Association for Library Collections and Technical Services

Editor's Notes

  • #6: US – Library and Book Trade Almanac 2010, p. 485. 2009 preliminary data.
  • #22: Total Number of STLs is 8,933 across 5,650 titles (including those ultimately purchased). Excluding those purchased = 5,031Calculations of list price are based on the average cost of the 619 books actually purchased ($79.17)There were 22,327 browses total.The number (4,154) of titles with a browse excludes any that also had a STL or Autopurchase
  • #23: Update