The document discusses Airbnb's use of Deployboard to enable a democratic deployment process where engineers deploy their own code. It argues that traditional release managers are not necessary and can slow down deployments and reduce engineer autonomy and responsibility. Deployboard integrates with GitHub and other tools to provide automated builds, deployments, rollbacks and alerts so that engineers have all the capabilities needed to deploy their own code without specialized knowledge. This democratic process aligns with Airbnb's cultural values and has helped scale deployments as the company has grown.