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Demystifying
In-housing
Leo McIntosh
©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.
© DQ&A. All Rights Reserved
2
1 Times of Change.
2 What is “In-housing”?
3 Breaking down in-housing.
4 How to Succeed.
Agenda
© DQ&A. All Rights Reserved
Times of Change.
1
© DQ&A. All Rights Reserved
4
“IN-HOUSING”
© DQ&A. All Rights Reserved
5
More brands are in-housing.
Adoption is increasing
6
© DQ&A. All Rights Reserved
There are many
benefits.
Agility
Evolving with
opportunities
Security
Alignment
with your
business
Taking control
Cost-
effectiveness
© DQ&A. All Rights Reserved
What is
“in-housing”?
2
8
© DQ&A. All Rights Reserved
To bring functions or services
into your organisation’s
capabilities.
In-house [in-hous]
verb, In-house, In-housed, In-housing
© DQ&A. All Rights Reserved
9
It can all be a bit intimidating...
© DQ&A. All Rights Reserved
Breaking down
in-housing.
3
11
© DQ&A. All Rights Reserved
It is easier than you may
think.
© DQ&A. All Rights Reserved
12
Your level of in-housing can vary.
Flexibility
In-housing
© DQ&A. All Rights Reserved
13
Your level of in-housing can vary.
Flexibility
Technology
In-housing technology that
can be used to improve your
media performance
DataPeople Strategy
Understanding how data can
supercharge your marketing,
and integrating business
data, to improve performance
through insight.
Upskilling or evolving team
infrastructure to execute
best-in-class marketing , and
set foundations for success
Collaboration on achieving
and exceeding business
objectives, through insights
from all available sources
In-housing
© DQ&A. All Rights Reserved
14
People
© DQ&A. All Rights Reserved
15
Technology
© DQ&A. All Rights Reserved
16
Data
© DQ&A. All Rights Reserved
17
Strategy
© DQ&A. All Rights Reserved
How to Succeed.
4
Our clear & actionable 4D cooperation model.
Discover Design Deploy Develop
Establish a clear,
objective picture of your
organization’s goals.
Develop a fitting solution
to successfully achieve
the project goal.
Expert implementation of the
blueprint document, across
technology, people, media and
creative.
A roadmap for ongoing
support to drive deeper digital
marketing innovation.
© DQ&A. All Rights Reserved
Actionable Audit Blueprint Roll out Innovation Roadmap
© DQ&A. All Rights Reserved
20
Don’t be overwhelmed, be excited!
1
Start with a plan
2
Be open to opportunities and advice
3
Where do you go from here?
What’s next?
Thank you.
Sli.do #nmpignite
Leo McIntosh
Managing Consultant
leo.mcintosh@dqna.com
+44 207 186 2223
DQ&A London
Level 3, Suncourt
House, 18-26 Essex
Road, London N1 8LN

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Demystifying In-Housing

  • 1. Demystifying In-housing Leo McIntosh ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.
  • 2. © DQ&A. All Rights Reserved 2 1 Times of Change. 2 What is “In-housing”? 3 Breaking down in-housing. 4 How to Succeed. Agenda
  • 3. © DQ&A. All Rights Reserved Times of Change. 1
  • 4. © DQ&A. All Rights Reserved 4 “IN-HOUSING”
  • 5. © DQ&A. All Rights Reserved 5 More brands are in-housing. Adoption is increasing
  • 6. 6 © DQ&A. All Rights Reserved There are many benefits. Agility Evolving with opportunities Security Alignment with your business Taking control Cost- effectiveness
  • 7. © DQ&A. All Rights Reserved What is “in-housing”? 2
  • 8. 8 © DQ&A. All Rights Reserved To bring functions or services into your organisation’s capabilities. In-house [in-hous] verb, In-house, In-housed, In-housing
  • 9. © DQ&A. All Rights Reserved 9 It can all be a bit intimidating...
  • 10. © DQ&A. All Rights Reserved Breaking down in-housing. 3
  • 11. 11 © DQ&A. All Rights Reserved It is easier than you may think.
  • 12. © DQ&A. All Rights Reserved 12 Your level of in-housing can vary. Flexibility In-housing
  • 13. © DQ&A. All Rights Reserved 13 Your level of in-housing can vary. Flexibility Technology In-housing technology that can be used to improve your media performance DataPeople Strategy Understanding how data can supercharge your marketing, and integrating business data, to improve performance through insight. Upskilling or evolving team infrastructure to execute best-in-class marketing , and set foundations for success Collaboration on achieving and exceeding business objectives, through insights from all available sources In-housing
  • 14. © DQ&A. All Rights Reserved 14 People
  • 15. © DQ&A. All Rights Reserved 15 Technology
  • 16. © DQ&A. All Rights Reserved 16 Data
  • 17. © DQ&A. All Rights Reserved 17 Strategy
  • 18. © DQ&A. All Rights Reserved How to Succeed. 4
  • 19. Our clear & actionable 4D cooperation model. Discover Design Deploy Develop Establish a clear, objective picture of your organization’s goals. Develop a fitting solution to successfully achieve the project goal. Expert implementation of the blueprint document, across technology, people, media and creative. A roadmap for ongoing support to drive deeper digital marketing innovation. © DQ&A. All Rights Reserved Actionable Audit Blueprint Roll out Innovation Roadmap
  • 20. © DQ&A. All Rights Reserved 20 Don’t be overwhelmed, be excited! 1 Start with a plan 2 Be open to opportunities and advice 3 Where do you go from here? What’s next?
  • 21. Thank you. Sli.do #nmpignite Leo McIntosh Managing Consultant leo.mcintosh@dqna.com +44 207 186 2223 DQ&A London Level 3, Suncourt House, 18-26 Essex Road, London N1 8LN