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ICM Horizons 2013

Singapore Industrial Automation Association
Colin Koh

9 Oct 2013

SIAA Confidential

1
Table of Contents
•
•
•
•

Introduction of SIAA
The Next Wave of Automation – IoT and M2M
The Myth & Barrier of Adopting IoT/M2M Among the SMEs
The Current Landscape and Examples and Benefits of IoT
Deployments
– 10 Minutes Hair Cut Service
– F&B
– Fleet Management
– Environmental/Energy
• Business Model
9 Oct 2013

SIAA Confidential

2
Singapore Industrial Automation Association
• Established in 1982 as the Singapore Industrial
Automation Association (“SIAA”)
• A professional trade association that facilitates
and forms strategic alliances to build business
communities through IoT & M2M technologies
• Since 2006, has been actively promoting the
use of IoT & M2M Technologies to improve
productivity and competitiveness.
• As the vanguard of Automation since 1982,
SIAA has today become the defacto catalyst to
drive the accelerating of applications in the
Internet of Things.
9 Oct 2013

SIAA Confidential

Page 3
Time to Align with Industry Evolution
The Evolution of Computing …
gateway
Current
Generation

INTERNET
BOOM

Dedicated
Computing

M2M

(Starting ’40s … ’70s)
Mainframe Computing

(From ’70s … 2000s)
Personal Computing

(From 2012 onwards)
Ubiquitous Computing

many users – 1 computer

1 user – 1 computer

1 user – many computers

1940s

9 Oct 2013

1970s

2000s

SIAA Confidential

2012

Page 4
Macro Trends
•
•
•
•

Miniaturisation Of Devices
Advances in RFID Technologies
Internet Protocol Version Six (IPv6)
Improvement in Communication Throughput
and Latency
• Real-Time Analytics
• Adoption of Cloud Technologies and Security

9 Oct 2013

SIAA Confidential

5
Our Charter

Machinery

IoT (Internet
Of Things)

Robotics

Traditional
Industrial
Automation

Manufacturing

9 Oct 2013

M2M
Technologies

Information
Automation

Factory
Automation

Software
Automation

SIAA Confidential

Data Analytics

Page 6
Myths and Barriers of IoT for SMEs
• Cost >
– Price of Sensors, Smart Devices and Cloud Services
(SaaS, IaaS, PaaS)
• IoT & Big Data are for Big Corporations on the Supply
Side, SMEs can only Remain as Demand of the
Equation >
– Refer to http://data.gov.sg
• Lack of Know-How >
– Government and Industry Assistant Scheme

9 Oct 2013

SIAA Confidential

7
Local Examples of IoT and M2M Deployments

9 Oct 2013

8
QB House – Service Technologies
International HQ
Shop Controller

Air Wash

Waiting
Time
Status

Cash
Register
Machine
Sensors

http://www.qbhouse.co.jp
9 Oct 2013

SIAA Confidential

9
9 Oct 2013

SIAA Confidential

10
F&B Guest Paging Systems

9 Oct 2013

SIAA Confidential

11
Fleet Management:
Enterprise Productivity and Business Intelligent

As Low as S$7.50 per Vehicle/Month

9 Oct 2013

SIAA Confidential

12
Wireless (GSM) Weather Station

Today

This Week

This Month
Your Machines will Post and Tweets

Cloud
Service

9 Oct 2013

SIAA Confidential

14
Business Model
“Companies that alter their business
model in response to change and
opportunity are more likely to achieve a
sustainable competitive advantage.
The reason is simple: it is much more
difficult for a competitor to copy a
business model than it is to replicate
products or services,”
Steven Phan, Asia-Pacific managing
partner at accounting firm EY.

(Source: Business Times: 2 Oct 2013)
9 Oct 2013

SIAA Confidential

15
Impacts & Change of Business Model
IoT: Change the way the world works
CEO Jeff Immelt: "The Internet has changed the way we consume
information and talk with each other, but now it can do more.
By connecting intelligent machines to each other and ultimately to
people, and by combining software and big data analytics,
we can push the boundaries of physical and material sciences to
change the way the world works." (from ZDNet webpage)
IoT create new business model:
More objects are becoming embedded with sensors and gaining the
ability to communicate. The resulting information networks
promise to create new business models, improve business
processes, and reduce costs and risks. (Mckinsey)

9 Oct 2013

SIAA Confidential

16
Key Takeaway
• Adopting ICM solutions for SMEs can be low cost and simple.
• Environment and technology are changing to provide a level
playing field for SMEs.

• Smart City > Smart SME > Smart Workforce > Smart Service >
Smart Business Based on Existing or Future Infrastructure
(Physical & Non-Physical).
• Technologies & Opportunities are here, we just need more good
business ideas.

Take Action Now!!
9 Oct 2013

SIAA Confidential

17
Thank You

9 Oct 2013

Contact SIAA For More Information
http://www.siaa.org

SIAA Confidential

18

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Deploying IoT M2M Technology for Productivity

  • 1. ICM Horizons 2013 Singapore Industrial Automation Association Colin Koh 9 Oct 2013 SIAA Confidential 1
  • 2. Table of Contents • • • • Introduction of SIAA The Next Wave of Automation – IoT and M2M The Myth & Barrier of Adopting IoT/M2M Among the SMEs The Current Landscape and Examples and Benefits of IoT Deployments – 10 Minutes Hair Cut Service – F&B – Fleet Management – Environmental/Energy • Business Model 9 Oct 2013 SIAA Confidential 2
  • 3. Singapore Industrial Automation Association • Established in 1982 as the Singapore Industrial Automation Association (“SIAA”) • A professional trade association that facilitates and forms strategic alliances to build business communities through IoT & M2M technologies • Since 2006, has been actively promoting the use of IoT & M2M Technologies to improve productivity and competitiveness. • As the vanguard of Automation since 1982, SIAA has today become the defacto catalyst to drive the accelerating of applications in the Internet of Things. 9 Oct 2013 SIAA Confidential Page 3
  • 4. Time to Align with Industry Evolution The Evolution of Computing … gateway Current Generation INTERNET BOOM Dedicated Computing M2M (Starting ’40s … ’70s) Mainframe Computing (From ’70s … 2000s) Personal Computing (From 2012 onwards) Ubiquitous Computing many users – 1 computer 1 user – 1 computer 1 user – many computers 1940s 9 Oct 2013 1970s 2000s SIAA Confidential 2012 Page 4
  • 5. Macro Trends • • • • Miniaturisation Of Devices Advances in RFID Technologies Internet Protocol Version Six (IPv6) Improvement in Communication Throughput and Latency • Real-Time Analytics • Adoption of Cloud Technologies and Security 9 Oct 2013 SIAA Confidential 5
  • 6. Our Charter Machinery IoT (Internet Of Things) Robotics Traditional Industrial Automation Manufacturing 9 Oct 2013 M2M Technologies Information Automation Factory Automation Software Automation SIAA Confidential Data Analytics Page 6
  • 7. Myths and Barriers of IoT for SMEs • Cost > – Price of Sensors, Smart Devices and Cloud Services (SaaS, IaaS, PaaS) • IoT & Big Data are for Big Corporations on the Supply Side, SMEs can only Remain as Demand of the Equation > – Refer to http://data.gov.sg • Lack of Know-How > – Government and Industry Assistant Scheme 9 Oct 2013 SIAA Confidential 7
  • 8. Local Examples of IoT and M2M Deployments 9 Oct 2013 8
  • 9. QB House – Service Technologies International HQ Shop Controller Air Wash Waiting Time Status Cash Register Machine Sensors http://www.qbhouse.co.jp 9 Oct 2013 SIAA Confidential 9
  • 10. 9 Oct 2013 SIAA Confidential 10
  • 11. F&B Guest Paging Systems 9 Oct 2013 SIAA Confidential 11
  • 12. Fleet Management: Enterprise Productivity and Business Intelligent As Low as S$7.50 per Vehicle/Month 9 Oct 2013 SIAA Confidential 12
  • 13. Wireless (GSM) Weather Station Today This Week This Month
  • 14. Your Machines will Post and Tweets Cloud Service 9 Oct 2013 SIAA Confidential 14
  • 15. Business Model “Companies that alter their business model in response to change and opportunity are more likely to achieve a sustainable competitive advantage. The reason is simple: it is much more difficult for a competitor to copy a business model than it is to replicate products or services,” Steven Phan, Asia-Pacific managing partner at accounting firm EY. (Source: Business Times: 2 Oct 2013) 9 Oct 2013 SIAA Confidential 15
  • 16. Impacts & Change of Business Model IoT: Change the way the world works CEO Jeff Immelt: "The Internet has changed the way we consume information and talk with each other, but now it can do more. By connecting intelligent machines to each other and ultimately to people, and by combining software and big data analytics, we can push the boundaries of physical and material sciences to change the way the world works." (from ZDNet webpage) IoT create new business model: More objects are becoming embedded with sensors and gaining the ability to communicate. The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks. (Mckinsey) 9 Oct 2013 SIAA Confidential 16
  • 17. Key Takeaway • Adopting ICM solutions for SMEs can be low cost and simple. • Environment and technology are changing to provide a level playing field for SMEs. • Smart City > Smart SME > Smart Workforce > Smart Service > Smart Business Based on Existing or Future Infrastructure (Physical & Non-Physical). • Technologies & Opportunities are here, we just need more good business ideas. Take Action Now!! 9 Oct 2013 SIAA Confidential 17
  • 18. Thank You 9 Oct 2013 Contact SIAA For More Information http://www.siaa.org SIAA Confidential 18