design analysis
- 1. This is the first draft of my table of contents page which I create in Photoshop. I created this design with reference of my mock up which I drew previously. My fellow best buddy evaluated the pros and cons of my table to content, giving my constructive criticism to work from in order to improve my table of contents page. Working from the feedback I receive will make my table of contents more suitable and appropriate for my target audience, which will make the layout more professional and appealing. Improvements: 1. Fill in the white spaces, possibly via Photoshop software tools 2. Irrelevant puzzle shaped images, replace with another shape/effect 3. Add more articles to illustrate a variety of choices for reader 4. Add school logo to identify genre that this is a school magazine 5. Ensure that the text are the same as front cover to make TOC professional Positives: 1. The editorial pillars stand out, improving eye flow 2. TOC complements front cover 3. Same fonts and colours have been used which is effective- consistency 4. Same style of layout to front cover which enhances appearance First draft for table of content
- 2. This is the final draft for my table of contents page. I made improvements according to the feedback I received from my test buddy. The constructive criticism was significant as it helped me improve my table of contents to satisfy my target audience. In order to achieve that, I need to ensure that my table of contents is attractive and appealing for my target audience. Final draft for table of content
- 3. I ensured that the front cover and the table of contents had the same master head. I duplicated the layer from my front cover and copy and pasted it into a new file, which I saved as the background. This allows the users to relate and associate the first two pages of my school magazine. This makes it easier and clearer to follow and leads to effective eye flow. I used the same colours as my front cover. I decided to use the same colours to complement the two pages, this will make my design and layout of my school magazine efficient, and therefore, my magazine will be professional and appealing for my target audience. Furthermore, this will attract a wider audience and makes the magazine recognisable. I used the same typeface as my front cover to keep a consistent format; this is significant as it makes my magazine more professional and sophisticated, I abided the conventions as I used editorial pillars to structure the content of the page. I organised the kickers on my front page into topics, which I have positioned on this page. I wanted it to be unique and different from the standard formatting so I challenged a few conventions. The right alignment is not challenged as I did not want to disrupt the eye flow; I used the cookie cutter tool to change the shape of the images. I think that this has worked successfully and is very attractive to my previous draft. The images are clear and appealing, which will attract my target audience. I rotated these images so it they were slanted, to create an interesting effect, which worked well with the editorial pillars. I used the same text as my front cover, replacing the kickers with editorial pillars. I made the numbers bigger than the editorial pillars so it was clear and easy for the users to see what pages to refer to for these articles. Once again, I have abided by my house colours. I have also added featuring articles, these articles are not shown on my front cover, but it was important that users can see more articles than just three main editorial pillars. I challenged the conventions slightly as I did not align the left hand side identically. I inserted the school logo to make the magazine more personal. This would attract my target audience. I also used the brush tool, where I loaded a brush called angry blue, to add an effective background, to make it more interesting and appealing. Previously I experimented with the brush tool, and this was useful because I could implant that task into my work efficiently. I combined different brush strokes and sizes together; this was effective and enhanced the design layout of my table of contents page. I also used a brush called the tape, which I selected over the images. These small details created a bigger impact on the appearance of page. I selected the colour yellow because it is the colour of tape and I wanted the design to look realistic. Table of content design analysis