Design Basics for DIY Print and Digital Publications
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The document provides an overview of basic design concepts and principles for DIY print and digital publications. It discusses key ideas like focus, simplicity, reducing noise, stickiness, and going viral. It also reviews techniques for finding and using images, working with text, creating effective presentations, and identifies some free or low-cost design programs and tools. The target audience will learn fundamentals of graphic design to apply to their own marketing materials.
Design Basics for DIY Print and Digital Publications
- 1. DesignBASICSfor DIYPrint and Digital Publications
- 3. Participants will be able to… • Describe the key ideas in the conceptualization of any design project. • Articulate and apply basic principles of effective graphic design in their work—including the effective use of fonts, images, and color. • Identify sources of free or low-cost media for use in their marketing. • Identify free or low cost online tools for design.
- 8. concept
- 10. Focus concept
- 14. Core Concept Ideas & Images Colors & Emotions
- 15. Storyboard
- 20. “If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness”
- 21. “If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness”
- 22. “If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness.”
- 23. “If you put yourself in a position where you have to s t r e t c h outside your comfort zone, then you are forced to expand your consciousness.”
- 24. “If you put yourself in a position where you have to s t r e t c h outside your comfort zone, then you are forced to expand your consciousness.”
- 25. 2007 2008 2009 2010 NRHH Chapter Membership • The number of NRHH members has increased steadily over the past four years • 2010 was our best year
- 26. 2007 2008 2009 2010 30 26 18 12 NRHH Membership Increases
- 27. Percentage of chart which looks like Pac-Man Looks like Pac-Man Does not look like Pac-Man
- 30. simplicity
- 31. unexpectedness
- 32. concreteness
- 33. credibility
- 34. Emotions
- 35. stories
- 41. !Luck.
- 44. design
- 65. VECTOR RASTER
- 69. VECTOR RASTER
- 71. S T R E T C H your images
- 74. space Use white
- 75. Text design
- 79. Serif
- 80. Serif fonts are great for when you’re presenting large blocks of text. They are easier to read and more forgiving to the eye.
- 81. Sans Serif
- 82. Sans Serif for Headlines
- 83. Artistic
- 84. are great toArtistic fonts convey a feeling.
- 85. D O N T B E A F R A I D T O B R E A K U P Y O U R T E X T
- 86. This is a Standard Headline
- 89. text inside your images add
- 91. slidument
- 93. bullet points
- 94. story
- 95. design Programs
- 102. concept design