Design essentials For Executives
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The document discusses design essentials for executives, emphasizing the importance of design as the 'soul' of a product, not just its appearance. It highlights interaction design principles, the necessity of design research for customer empathy, and provides practical tips for executives on avoiding common design missteps. Quotes from industry leaders like Steve Jobs and Jakob Nielsen illustrate the significance of design in creating intuitive user experiences.
Design essentials For Executives
- 1. Design Essentials for Executives “Behind The Magic” Tweeting our session? Use the hashtag: #effectiveui Anthony Franco: President, Founder Michael Salamon: Lead Experience Architect
- 3. Why Care About Design
- 5. Imagine you are Dr. Min Kao CEO of Garmin
- 12. $97.99
- 14. What is Design?
- 15. obligatory Steve Jobs quote “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.” Steve Jobs in an Interview with Fortune Magazine, 2000
- 17. Graphic Interaction Design Design Design Research
- 18. Graphic Design Making intent visible and emotional.
- 20. “Effective use of the Language of Form” Paul Rand
- 21. Dictionary:
- 22. Images from “Paul Rand Retrospective” by Imaginary Forces.
- 23. Text Images from “Paul Rand Retrospective” by Imaginary Forces.
- 24. Images from “Paul Rand Retrospective” by Imaginary Forces.
- 25. Text Images from “Paul Rand Retrospective” by Imaginary Forces.
- 26. Images from “Paul Rand Retrospective” by Imaginary Forces.
- 27. Images from “Paul Rand Retrospective” by Imaginary Forces.
- 28. Images from “Paul Rand Retrospective” by Imaginary Forces.
- 29. Images from “Paul Rand Retrospective” by Imaginary Forces.
- 30. Images from “Paul Rand Retrospective” by Imaginary Forces.
- 31. Images from “Paul Rand Retrospective” by Imaginary Forces.
- 32. Images from “Paul Rand Retrospective” by Imaginary Forces.
- 33. Images from “Paul Rand Retrospective” by Imaginary Forces.
- 34. Images from “Paul Rand Retrospective” by Imaginary Forces.
- 35. More than the sum of its parts...
- 42. Interaction Design Exposing intent through actions and feedback.
- 43. Interaction design is the art of making things intuitive
- 44. Don Norman’s Design Dictionary Visibility Affordances Feedback Mapping Constraint Consistency
- 45. Visibility
- 49. Affordance
- 52. Feedback
- 55. Mapping
- 58. Constraints
- 60. Consistency
- 62. Takeaways Interactive elements should be visible, recognizable, reactive (feedback), safe and consistent.
- 63. Design Research Defining, validating and auditing an application’s intent.
- 64. Without design research, customers will think your product sucks
- 65. But what about Steve?
- 66. Without design research, customers will think your product sucks
- 67. Without customer empathy, customers will think your product sucks
- 68. Design research gives designers empathy
- 70. Pro-Tips Extras for the Execs.
- 72. Don’t Put Social Everywhere.
- 73. Don’t ask for Comps in your RFP.
- 74. Never use Yellow on White
- 75. Don’t always copy Apple
- 76. AVOID USING ALL CAPS WITH SCRIPTS
- 77. Don’t put Drop Shadows on EVERYTHING
- 78. Don’t Use Flames
- 79. Never let I.T. make design decisions
- 80. Don’t think re-skinning’s gonna help
- 81. Don’t say “Make it Image from: http://stephanielittlejohns.files.wordpress.com/2011/03/pop.jpg
- 82. Don’t say “Make the logo bigger”
- 83. Don’t say “Make it Clean”
- 84. And above all else...
- 85. Never, ever quote Jakob Nielsen
- 86. But you don’t have to take our word for it. Jakob Nielsen Indi Young Ten Usability Heuristics: http://www.useit.com/papers/ Mental Modeling heuristic/heuristic_list.html Re-imagining the Design of Everyday Things (SlideShare) Heuristic Evaluation: http://www.useit.com/papers/heuristic/ heuristic_evaluation.html Stephen Few Information Dashboard Design - The Effective Visual Bill Buxton Communication of Data Sketching User Experience Design Rudolf Arnheim: Donald Norman To the Rescue of Art - Twenty-six Essays The Design of Everyday Things Lindsay Moore and Austin Brown William Lidwell, Kritina Holden, Jill Butler Human Centered Design and the Intersection of Physical and Universal Principles of Design Digital Worlds: http://www.slideshare.net/EveFife/humancentered-design-and- Robin Williams the-intersection-of-the-physical-and-digital-worlds? The Non-Designer’s Design Book from=ss_embed Original Paul Rand video: http://imaginaryforces.com/featured/3/415
- 87. Thanks! #effectiveui @anthonyfranco @michael_salamon @effectiveui © EffectiveUI 2011