002_design convivial_method_process
5 likes4,215 views
The document outlines an empathy heuristic algorithm aimed at understanding and addressing human needs through iterative research and hypothesis testing. It emphasizes qualitative and quantitative methodologies, including ethnographic and phenomenological studies, to identify patterns and provide versatile solutions to complex problems. Additionally, it discusses design thinking principles and the importance of stakeholder engagement in creating effective service concepts.
![[1] John W. Creswell, Qualitative Inquiry and Research Design
Empathy Heuristic Algorithm
Rapid and iterative Qualitative & Quantitive research& proofing
Ethnographic study | Phenomenological study | Biographical study | Case study | Grounded theory study
Empathizing on description
on the mystery need
to be solved.
Research to empathize on
fact’s and needs among people.
Spotting Patterns among
Facts & Needs.
Hypothesizing & Proofing in
iteration for inference to
the best explanation.
[1]
Iterative proofing of hypothesis
into logical and latent enlighters.
Each enlighter as an algorithm
to solve the mystery from the
beginning need to be versatile.
Challenge & Principle
DC
Design Thinking](https://image.slidesharecdn.com/002designconvivialmethodprocess-141105014302-conversion-gate02/85/002_design-convivial_method_process-2-320.jpg)
![Scaffolding Co-Working
Abductive Reasoning
Challenge & Principle
Empathy Heuristic Algorithm
Empathizing on description
on the mystery need
to be solved.
Research to empathize on
fact’s and needs among people.
Spotting Patterns among
Facts & Needs.
Hypothesizing & Proofing in
iteration for inference to
the best explanation.
Iterative proofing of hypothesis
into logical and latent enlighters.
Each enlighter as an algorithm
to solve the mystery from the
beginning need to be versatile.
[2] Abduction is a form of logical inference that goes from observation to a hypothesis that
accounts for the reliable data (observation) and seeks to explain relevant evidence.
[3] Vygotsky believe education's role is to give learners experiences that were within their zones of
proximal development(Scaffolding), thereby encouraging and advancing their individual learning
[2]
[3]
Rapid and iterative Qualitative & Quantitive research& proofing
Ethnographic study | Phenomenological study | Biographical study | Case study | Grounded theory study
DC
Design Thinking](https://image.slidesharecdn.com/002designconvivialmethodprocess-141105014302-conversion-gate02/85/002_design-convivial_method_process-3-320.jpg)
002_design convivial_method_process
- 1. Empathy Heuristic Algorithm Empathizing on description on the mystery need to be solved. Research to empathize on fact’s and needs among people. Spotting Patterns among Facts & Needs. Hypothesizing & Proofing in iteration for inference to the best explanation. Iterative proofing of hypothesis into logical and latent enlighters. Each enlighter as an algorithm to solve the mystery from the beginning need to be versatile. Challenge & Principle DC Design Thinking
- 2. [1] John W. Creswell, Qualitative Inquiry and Research Design Empathy Heuristic Algorithm Rapid and iterative Qualitative & Quantitive research& proofing Ethnographic study | Phenomenological study | Biographical study | Case study | Grounded theory study Empathizing on description on the mystery need to be solved. Research to empathize on fact’s and needs among people. Spotting Patterns among Facts & Needs. Hypothesizing & Proofing in iteration for inference to the best explanation. [1] Iterative proofing of hypothesis into logical and latent enlighters. Each enlighter as an algorithm to solve the mystery from the beginning need to be versatile. Challenge & Principle DC Design Thinking
- 3. Scaffolding Co-Working Abductive Reasoning Challenge & Principle Empathy Heuristic Algorithm Empathizing on description on the mystery need to be solved. Research to empathize on fact’s and needs among people. Spotting Patterns among Facts & Needs. Hypothesizing & Proofing in iteration for inference to the best explanation. Iterative proofing of hypothesis into logical and latent enlighters. Each enlighter as an algorithm to solve the mystery from the beginning need to be versatile. [2] Abduction is a form of logical inference that goes from observation to a hypothesis that accounts for the reliable data (observation) and seeks to explain relevant evidence. [3] Vygotsky believe education's role is to give learners experiences that were within their zones of proximal development(Scaffolding), thereby encouraging and advancing their individual learning [2] [3] Rapid and iterative Qualitative & Quantitive research& proofing Ethnographic study | Phenomenological study | Biographical study | Case study | Grounded theory study DC Design Thinking
- 4. Learn Build Observation (inference, insight) Challenge & Principle Ideas Idea (unique, creative) Empathy Heuristic Algorithm Tools(Service Design Method) Rapid and iterative Qualitative & Quantitive research& proofing Scaffolding Co-Working Abductive Reasoning Ethnographic study | Phenomenological study | Biographical study | Case study | Grounded theory study Empathizing on description on the mystery need to be solved. Research to empathize on fact’s and needs among people. Data Implication Spotting Patterns among Facts & Needs. Hypothesizing & Proofing in iteration for inference to the best explanation. Measure Iterative proofing of hypothesis into logical and latent enlighters. Each enlighter as an algorithm to solve the mystery from the beginning need to be versatile. DC Design Thinking
- 5. Huge amount of research; PEST into actual solution p p p p Economy E E E S S E E E Empathy Heuristic Algorithm Empathizing on description on the mystery need to be solved. Research to empathize on fact’s and needs among people. Spotting Patterns among Facts & Needs. Hypothesizing & Proofing in iteration for inference to the best explanation. Iterative proofing of hypothesis into logical and latent enlighters. Each enlighter, as an algorithm to solve the mystery from the beginning, need to be versatile. Politic Social Technology S S T T T T T DC Design Thinking
- 6. Huge amount of research; PEST into actual solution p p p p Economy E E E Lost in action… S S E E E Empathy Heuristic Algorithm Empathizing on description on the mystery need to be solved. Research to empathize on fact’s and needs among people. Spotting Patterns among Facts & Needs. Hypothesizing & Proofing in iteration for inference to the best explanation. Iterative proofing of hypothesis into logical and latent enlighters. Each enlighter, as an algorithm to solve the mystery from the beginning, need to be versatile. Politic Social Technology S S T T T T T DC Design Thinking
- 7. Huge amount of research; PEST into actual solution p p p p Economy E E E S S E E E p E S T p p E S p S T T Empathy Heuristic Algorithm Empathizing on description on the mystery need to be solved. Research to empathize on fact’s and needs among people. Spotting Patterns among Facts & Needs. Hypothesizing & Proofing in iteration for inference to the best explanation. Iterative proofing of hypothesis into logical and latent enlighters. Each enlighter, as an algorithm to solve the mystery from the beginning, need to be versatile. Politic Social Technology S S T T T T T p ES T T 가설 검증 패턴 이슈 P+S+T+T =Best combination Best combination Service concepts in Road map DC Design Thinking
- 8. Principles; Define to make the focal. Come up with Heuristics Interaction Principles / Service offering Principle Empathy Heuristic Algorithm Empathizing on description on the mystery need to be solved. Research to empathize on fact’s and needs among people. Spotting Patterns among Facts & Needs. Hypothesizing & Proofing in iteration for inference to the best explanation. Iterative proofing of hypothesis into logical and latent enlighters. Each enlighter as an algorithm to solve the mystery from the beginning need to be versatile. Challenge & Principle Prototyping; Iteration for Proofing. Demonstrate the deign concept of Interaction, Information Architecture, Service Benefit. DC Design Thinking
- 9. Stakeholders Map Desk (Market, Trend) Research Kick off Workshop Phase 1: Empathy Contextual Inquiry Service Safari / Town Watching Probe Kit Empathy of Providers Empathy of Users DC Design Thinking Method & Tools
- 10. Design Thinking Method & Tools Affinity Mapping KANO Map Finding Rule of Thumb Phase 2: Heuristic Behavior Model Action Matrix Competitive Analysis Market Position Experts Interview DC
- 11. Design Thinking Method & Tools Ideation Workshop The most affective Solution Concept Schenario Developing Alternatives Design Challenge to Service Concept Prototyping & Proofing Phase 3: Algorithm Service Blueprint Process Summary DC
- 12. Market Perspective 디자인콘비비얼의 시장에 대한 이해와 프로젝트를 바라보는 관점
- 13. People Life Context Micro Market Governing Working Educating : Bit-coin Value Exchange Value Co-creation Mass Market Banking Broadcasting Entrepreneur Telecommunication Technology Developing S-curve Auto-Mobility Factory puts all value in a product and exchange with money of buyer. Value is co-created by using the product or service. Carl Erickson Internet : Lyft / TOD : Bottoms up Urbanism : AERO / Binge Watching : SNS into Working Environment DC Society & Market Perspective
- 14. People Life Context Micro Market Governing Spatial service experience New way of working Working Educating Social design : Bit-coin Value Exchange Value Co-creation Internet for things Mass Market Banking Broadcasting Entrepreneur Telecommunication Technology Developing S-curve Auto-Mobility Factory puts all value in a product and exchange with money of buyer. Value is co-created by using the product or service. Carl Erickson Internet : Lyft / TOD : Bottoms up Urbanism : AERO / Binge Watching : SNS into Working Environment DC Society & Market Perspective
- 15. Micro Market Value Exchange Value Co-creation Mass Market Technology Developing S-curve Factory puts all value in a product and exchange with money of buyer. Value is co-created by using the product or service. Carl Erickson People Life Context limit (Versatility)=Infinite limit(Completeness)= Prototype limit(Costumer)=Personnalisation DC Society & Market Perspective
- 16. 서비스 사용자 서비스 제공 영역 DC 권위중심 결과중심 사용자중심 관계중심 “구성원이 몇 안되는 집단들은 수월하게 조직화 자신들의 이익을 지킬 수 있다.” Mancur Olson | 집단행동에 관한 연구(the logic of collective action: public goods and the theory of groups) “우리는 어떤 문제를 야기한 예전의 사고방식으 로는 그 문제를 해결할 수 없다.” Albert Einstein 서비스 제공자 서비스 제공 영역 서비스 제공자 서비스 사용자 Frame Changes
- 17. Societal systems are characterized by Complexity, Diversity and Dynamics. Jan Kooiman, Interactive Governance and Governability 2008 Problem of social policy… Wicked Problem because of complex interdependencies, the effort to solve one aspect of a wicked problem may reveal or create other problems. C. West Churchman, Guest Editorial of Management Science 1967 It was all about form then it became about form and content. In other word, designers became responsible for the message or the function as well as the form. But now it’s about how a designer can deal with the problem...considering the form plus the contents plus the context. Richard Grefé, CEO AIGA, Design thinking DVD 2013 Provider B2B B2C C2B User User Provider User Active citizen Service Provider Institution Service Eco system Presume there is a answer Deductive, Inductive reasoning It is a matter of decision making Abductive reasoning DC Social Contextual Trend
- 18. Ko, Jong Hyun Founder & DT Manager w: http://www.designconvivial.com e: goodgoingko@gmail.com DC DesignConvivial