Input: User-centred Design / Global Service Jam Berlin 2011
4 likes497 views
The document discusses user-centered service design, emphasizing the importance of empathy in understanding users' needs and experiences. It outlines methods for ideation and prototyping, encouraging participants to fail early and iterate quickly using visual tools. Additionally, it references a collaborative workshop held during the Global Service Jam in Berlin 2011.
Input: User-centred Design / Global Service Jam Berlin 2011
- 2. Hello!
- 4. User- centered Service Design Design
- 6. Brand Experience Industrial Consulting Engineering Media Sciences Online Concepts & UI Research Experience Strategy & Design Information and Communications & Marketing Communication Technologies for Computer Sciences Development Teaching & Philosophy Design Research Strategic Physics Theatre Communication & Planing Innovation Management Service Innovation Project & & User Experience Product Managing Digital Communication Psychology Media Studies Interaction Design Service Design Product Design Political Sciences Graphic Design Literature, Art Direction language and culture Journalism
- 10. IDEO
- 11. Fjord
- 12. Empathize
- 14. Empathy: What? Empathy is: » when you feel what the other person is feeling.
- 15. Empathy: What? Empathy is: » when you feel what the other person is feeling. » when you can mirror their expression, their opinions, and their hopes.
- 16. Empathy: Why?
- 17. Empathy: Why? » to understand people, and their spoken and unspoken needs
- 18. Empathy: Why? » to understand people, and their spoken and unspoken needs » to discover the meaningful challenge to take on
- 19. Empathy: How?
- 20. Empathy: How? » without judgment » with a beginner’s eyes » with curiosity » optimistically » respectfully
- 21. Empathy: How? say think do feel
- 22. Define
- 24. Define: How? User
- 25. Define: How? User + Need
- 26. Define: How? User + Need + Insight
- 27. Define: How? Sketches: George Kembel / D-School Stanford
- 28. Define: How? » www.ServiceDesignToolkit.org
- 29. Ideate: How? Ideate
- 30. Ideate: How? a few tips
- 31. Ideate: How? Go for quantity
- 32. Ideate: How? Keep it short
- 33. Ideate: How? Encourage wild ideas
- 34. Ideate: How? Defer judgment
- 35. Ideate: How? Build of the ideas of others
- 36. Ideate: How? One conversation at a time
- 37. Ideate: How? Stay on topic
- 38. Ideate: How? Be visual
- 39. Prototype: Why? Prototype
- 40. Prototype: Why? » Fail early, fail cheap. » Show, don’t tell. » Build to think and learn. » Doing & making over thinking and meeting. » Thinking with your hands.
- 41. Prototype: How? Paper prototype of a news app for iPhone using post-it notes to quickly iterate screen.
- 42. Prototype: How? Paper prototype of an iPad news app using a duct- taped iPhone on its back w/ Skype real-time chat to prototype a chatroulette-like instant chat function
- 43. Prototype: How? The chat partner is placed just few meters away using a Skype on a computer w/ printed crowd in the background to mock-up the location in Bengasi, Libya.
- 44. Prototype: The test-user’s reaction can be How? easily measured and input be given quickly.
- 45. What else?
- 46. Please add your own experiences …
- 47. This input session was given during Global Service Jam Berlin 2011 in March 2011 by Anastasia Gramatchikova and Martin Jordan It is partly based on a input presentation held by George Kembel at HPI D-School Potsdam.