Design Element 1 - Lines

THE VARIOUS “TYPES” OF LINES IN DESIGN:
• OUTLINES
• CONTOUR LINES
• GESTURE LINES
• SKETCH LINES
• CALLIGRAPHIC LINES
• IMPLIED LINES

TYPES OF LINES AND THEIR
PURPOSE:
• OUTLINES- LINES MADE BY THE EDGE OF AN OBJECT OR ITS
SILHOUETTE, DARKER, MORE PRONOUNCED
• CONTOUR LINES- LINES THAT DESCRIBE THE SHAPE OF AN OBJECT
AND THE INTERIOR DETAIL.
• GESTURE LINES- LINES THAT ARE ENERGETIC AND CATCH THE
MOVEMENT AND GESTURES OF AN ACTIVE FIGURE.

TYPES OF LINES AND THEIR
PURPOSE:
• SKETCH LINES- LINES THAT CAPTURE THE APPEARANCE OF AN OBJECT OR
IMPRESSION OF A PLACE, SHOULD BE LIGHT AND ABLE TO BE ERASED
• CALLIGRAPHIC LINES- GREEK WORD MEANING "BEAUTIFUL WRITING." PRECISE,
ELEGANT HANDWRITING OR LETTERING DONE BY HAND. ALSO ARTWORK THAT HAS
FLOWING LINES LIKE AN ELEGANT HANDWRITING.
• IMPLIED LINE- LINES NOT ACTUALLY DRAWN BUT CREATED BY A GROUP OF
OBJECTS SEEN FROM A DISTANCE. IMPLIED LINE IS THE DIRECTION AN OBJECT IS
POINTING TO, OR THE DIRECTION A PERSON IS LOOKING AT

“CHARACTERISTICS” OF LINES
THERE ARE SEVERAL WAYS A LINE CAN BE MADE DEPENDING ON NEED AND USE
• WIDTH – THIN, THICK, TAPERING, UNEVEN
• LENGTH – LONG, SHORT, CONTINUOUS, BROKEN
• DIRECTION – HORIZONTAL, VERTICAL, DIAGONAL, CURVED
• FOCUS – SHARP, BLURRY, FUZZY, CHOPPY
• FEELING – JAGGED, GRACEFUL, SMOOTH
• PHYSICAL VS. IMPLIED

FUNCTIONS OF A LINE IN DESIGN
• WHAT ARE THE 6 MAIN FUNCTIONS A LINE SERVES WHEN USED IN DESIGN:
• DIVIDE SPACE – CONTAIN OR SEPARATE SPACE
• DIRECT THE VIEWER’S EYE – CAUSE EYE TRAVEL TO OR FROM AN ELEMENT (AND TO ANOTHER)
• SEPARATE CONTENT - SEGMENT AREAS OF DIFFERENT CONTENT OR INFORMATION
• EMPHASIZE CERTAIN ELEMENTS – HIGHLIGHT OR CAUSE ELEVATED INTEREST, HIERARCHY
• LINK MULTIPLE ITEMS – CAUSE A LOGICAL CONNECTION BETWEEN INFORMATION OR ELEMENTS
• COORDINATE FLOW OF CONTENT – LINEAR PATH OF PROGRESSING, A TO B METHODOLOGY

WHY ARE LINES IMPORTANT?
• MORE LIKELY YOU WILL ATTRACT THE AUDIENCE TO LOOK
THE DESIGN (EYE CATCHING)
• BETTER ORGANIZATION FOR EFFECTIVELY PROCESSING THE
INFORMATION
• HIGHER SUCCESS IN ACHIEVING THE DESIRED OUTCOME

QUICK REVIEW – BASIC DESIGN CONCEPTS
6 TYPES OF LINES
1. OUTLINES
2. CONTOUR LINES
3. GESTURE LINES
4. SKETCH LINES
5. CALLIGRAPHIC LINES
6. IMPLIED LINES
7 Design Elements
1. Lines
2. Shapes
3. Space
4. Color
5. Typography
6. Texture
7. Scale

BASIC PURPOSE OF LINES WITHIN A DESIGN
• DIVIDE SPACE
• DIRECT THE VIEWERS EYE
• SEPARATE CONTENT
• EMPHASIZE CERTAIN ITEMS
• LINK MULTIPLE ITEMS
• COORDINATE FLOW OF CONTENT

WHAT IS A LOGO?
• IN CONCEPT:
• GRAPHIC REPRESENTATION OF A COMPANY
• SIMPLIFIED COMMUNICATION TOOL
• FORM OF BRANDING
WHAT IS COMMUNICATED IN A LOGO:
• WHAT THE COMPANY DOES
• WHAT THE COMPANY STANDS FOR
• BELIEFS/VALUES

LINES IN DESIGN - #1
• 1. WHAT TYPES OF LINES WOULD BEST DESCRIBE
THE LINES USED IN THIS DESIGN.
• 2. WHAT IS THE PURPOSE OF THE LINES IN THIS DESIGN?
• 3. WHAT WOULD YOU SAY IS THE MAIN PURPOSE OF THE
DESIGN TO THE RIGHT? ADVERTISE WHAT?

IDENTIFY THE LINES AND THEIR PURPOSE

GUESS THE COMPANY BASED ON THE LOGO:
IBM AT&T
Cisco
Nikon
Sprint Bank of America

Atari
Nike Spotify
SunCloud Ubisoft Kobe Bryant

Super Smash Bros Amtrak New Balance
Giorgio Armani Konica Minolta Wella Professionals

PROJECT #1 – ENHANCE A LOGO BY ADDING LINES
• SELECT A CURRENT LOGO THAT DOES NOT HAVE “LINES” AS A PART OF ITS CURRENT DESIGN
• ENHANCE THE OVERALL LINES BY INCORPORATING LINES IN SOME WAY INTO A NEW DESIGN
• SKETCH 2 ALTERNATIVE DESIGNS SHOWING HOW LINES WOULD BECOME A PART OF THE NEW LOGO
• EACH DESIGN MUST USE LINES IN A DIFFERENT WAY
• MUST KEEP THE BASIC IDEA OF THE CURRENT LOGO INTACT
BE PREPARED TO SHOW YOUR IDEAS TO THE GROUP AND EXPLAIN YOUR DESIGN CHOICES
-SCAN SKETCHES AND PLACE ON PPT SLIDES, ANIMATE EACH DESIGN SEPARATELY
-SUBMIT SLIDE ON SCHOOLOGY

Design Element 1 - Lines

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Design Element 1 - Lines