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Design Engage Programme
            Methodology Outline


Carl Griffith
Cloud View Pte Ltd
Design Engage Programme Overall objectives

                                                                            Plan for
       Intro          Assessment         Tools           Workshop
                                                                        Implementation



•   The Programme is designed to give you, our clients, an appreciation for,
    experience with and a knowledge of Strategic Design Thinking tied to one or more
    of your business objectives.

•   You will be left with a legacy of the programme so that you have a real change of
    culture. This is very important to us
•   You will undergo change that is both innovative and game-changing
•   We want the change to impact directly on your bottom line
•   We will work with you towards creating a Change Roadmap that is clear, strategic,
    agreed and, above all, actionable.

•   The Core of working is in One on one meetings and a workshop however, a strong
    emphasis is given to your preparation and pre-work we ask you to do
Overall Program – Why undertake the program?

                                                                            Plan for
        Intro          Assessment         Tools          Workshop
                                                                        Implementation



 •   You will learn how to gain a competitive advantage by being able to create a
     culture of innovation within your organization
 •   You will learn more about your customers (and potential customers) allowing you
     to create more relevant and desirable products and services

 •   You will identify new directions and opportunities for growth, expansion and
     development directly impacting on your bottom line
 •   We will help you not be hindered by clinging to tried and tested ways of doing
     business and engaging with their customers – we want you to take your eyes off
     the rear view mirror
 •   We will help you create new perspectives and views on the business
Overall Program - Objectives

                                                                     Plan for
      Intro        Assessment        Tools         Workshop
                                                                 Implementation




• Understand how to apply key aspects of Design Thinking in the context of
  your particular industry and with reference to your organization’s specific
  challenges and areas of opportunity

• Understand how Design Thinking can change the way you look at your
  business – help you look at your business from your customers’
  perspective and take ideas and inspiration from competitors, other
  industries and best-in-class leaders and exponents

• Learn and work with specific Design Thinking tools and techniques to gain
  a greater understanding of your customers - helping you create more
  relevant product and service offerings

• Learn about the importance of identifying and understanding trends in
  your business area
Overall Program – Deliverables over and above the
program delivery
                                                        Plan for
     Intro     Assessment     Tools      Workshop
                                                    Implementation




• A comprehensive report from the program detailing and
  summarizing the areas covered off and key learnings and
  findings. – The ‘workings’



• Culminating in: An actionable business roadmap / strategy
  for the you
Programme Outline
                                                                           Plan for
       Intro          Assessment         Tools          Workshop
                                                                       Implementation




•   Intro – an introduction to Design Thinking, Course Objectives, Timetable and some
    mutual sharing on the current ‘state of play’

•   Assessment – where you currently are– where your customers think you are.

•   Tools - To introduce you to some specific tools related to design thinking,
    encouraging innovation and moving towards a customer centric business focus.

•   Workshop - The workshop will act as a focal point for the Design Engage Program

•   Plan for Implementation - The wrapping up of all learned in the previous sessions.
    The agreement on the Roadmap and the readying of you to start Phase 2 should this
    be appropriate.
Intro - Objectives
                                                                                       Plan for
        Intro            Assessment            Tools            Workshop
                                                                                   Implementation



Duration: (approx) 1.0 day
Objectives of the Intro Section:
For you:
An understanding of what is meant by Design Thinking

What is meant by ‘design’ in this context –

For you to further expand on the ‘current situation’ and share the broad challenges
facing the business (from questionnaires)

An understanding of the the content, objectives and overall agenda of the Design
Engage Program - Examples

For you and us
An collaborative understanding of the challenges to your business, and…
Understand what might constitute a successful program
Identified future plans
Perceived barriers
Assessment - Overview
                                                                                            Plan for
      Intro              Assessment              Tools             Workshop
                                                                                        Implementation



Duration: 1.0 day                                                        Pre Work            Possible Tools
                                                      Input from
Objectives of the Assessment Section:                   Client
                                                                    Specific ‘Sate of     Touch Point
In this section, we shall look at your position from a              Play’                 Analysis
number of new angles – we shall reframe the                         TOUCHPOINT
                                                                    Review                Trends Analysis:
business.                                                                                 Customer
                                                                                          Business
We shall look at WHERE you are today with your                                            Technology
business – WHERE your clients customers THINK you                                         SCAMPER (self
are (customer perception)                                                                 assessment)

                                                                                          Stop, Start,
And we shall look at where you are in the broader                                         Continue, More
sense (with respect to Industry Trends, Competitors,
people trends (relevancy to changing customers) etc                                       Thinking like a
                                                                                          $50M company
Tools -Overview
                                                                             Plan for
       Intro          Assessment          Tools          Workshop
                                                                         Implementation



Duration: 1.0 day
Overview of the Tools Section:
To introduce you to some specific tools related to design thinking, encouraging
innovation and moving towards a customer centric business focus.
Focus on hands on experience and use of these tools


Examples of tools:
Creation of Personas
Touch point analysis
Different and new brainstorming techniques
Overcoming orthodoxies
Trends Analysis
Looking at Best in Class examples
Etc
Workshop – Overview and Objectives
                                                                                      Plan for
        Intro            Assessment            Tools            Workshop
                                                                                  Implementation




Duration: 2.0 days
Overview of the Workshop Section:
The workshop will act as a focal point for the Design Engage Program giving the you the
opportunity to work with us to focus the learnings of the previous sessions into the foundation
of the roadmap



Objectives of the Workshop Section:
Pool all the outputs and inputs from the previous sessions and combine this
with the tools learned

Work in facilitated multi-disciplinary teams to:

Prototype (model) possible new product and service design ideas
Work towards foundation of Actionable Roadmap and Implementation Plan
Plan for Implementation
                                                                      Plan for
      Intro         Assessment        Tools          Workshop
                                                                  Implementation



Duration: 1.0 days
Objectives of the Plan for Implementation Section:

•Formulation and agreement of Plan/Roadmap

•Creating a Brief

•Selecting an appropriate partner / Agency for Phase 2 (if appropriate)

•How to continue to adopt Design Thinking at a strategic level

•What is the legacy of the Programme for the client?

•Follow up meetings
Overview of Programme
                    Component         Facilitator count        Type of          Face to face
                                                             Engagement          Duration
                                                                                   (days)
                 Pre Intro        n/a                     Questionnaire   n/a
                 Questioning
    Intro        Intro            2                       Face to Face    1.0

                 Follow Up        n/a                     Questionnaire   n/a
                 questioning
Assessment       Assessment       2                       Face to Face    1.0                  10 weeks Max


    Tools        Tools            2/3                     Face to Face    1.0

                 Desk research    n/a                     Desk work       n/a
 Workshop
                 exercises
                 Workshop         3/4                     Workshop        2.0

    Plan for
                 Plan for         2                       Face to Face    1.0
Implementation   Implementation
                                                                          6.0 days

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Design Engage Program - An Overview

  • 1. Design Engage Programme Methodology Outline Carl Griffith Cloud View Pte Ltd
  • 2. Design Engage Programme Overall objectives Plan for Intro Assessment Tools Workshop Implementation • The Programme is designed to give you, our clients, an appreciation for, experience with and a knowledge of Strategic Design Thinking tied to one or more of your business objectives. • You will be left with a legacy of the programme so that you have a real change of culture. This is very important to us • You will undergo change that is both innovative and game-changing • We want the change to impact directly on your bottom line • We will work with you towards creating a Change Roadmap that is clear, strategic, agreed and, above all, actionable. • The Core of working is in One on one meetings and a workshop however, a strong emphasis is given to your preparation and pre-work we ask you to do
  • 3. Overall Program – Why undertake the program? Plan for Intro Assessment Tools Workshop Implementation • You will learn how to gain a competitive advantage by being able to create a culture of innovation within your organization • You will learn more about your customers (and potential customers) allowing you to create more relevant and desirable products and services • You will identify new directions and opportunities for growth, expansion and development directly impacting on your bottom line • We will help you not be hindered by clinging to tried and tested ways of doing business and engaging with their customers – we want you to take your eyes off the rear view mirror • We will help you create new perspectives and views on the business
  • 4. Overall Program - Objectives Plan for Intro Assessment Tools Workshop Implementation • Understand how to apply key aspects of Design Thinking in the context of your particular industry and with reference to your organization’s specific challenges and areas of opportunity • Understand how Design Thinking can change the way you look at your business – help you look at your business from your customers’ perspective and take ideas and inspiration from competitors, other industries and best-in-class leaders and exponents • Learn and work with specific Design Thinking tools and techniques to gain a greater understanding of your customers - helping you create more relevant product and service offerings • Learn about the importance of identifying and understanding trends in your business area
  • 5. Overall Program – Deliverables over and above the program delivery Plan for Intro Assessment Tools Workshop Implementation • A comprehensive report from the program detailing and summarizing the areas covered off and key learnings and findings. – The ‘workings’ • Culminating in: An actionable business roadmap / strategy for the you
  • 6. Programme Outline Plan for Intro Assessment Tools Workshop Implementation • Intro – an introduction to Design Thinking, Course Objectives, Timetable and some mutual sharing on the current ‘state of play’ • Assessment – where you currently are– where your customers think you are. • Tools - To introduce you to some specific tools related to design thinking, encouraging innovation and moving towards a customer centric business focus. • Workshop - The workshop will act as a focal point for the Design Engage Program • Plan for Implementation - The wrapping up of all learned in the previous sessions. The agreement on the Roadmap and the readying of you to start Phase 2 should this be appropriate.
  • 7. Intro - Objectives Plan for Intro Assessment Tools Workshop Implementation Duration: (approx) 1.0 day Objectives of the Intro Section: For you: An understanding of what is meant by Design Thinking What is meant by ‘design’ in this context – For you to further expand on the ‘current situation’ and share the broad challenges facing the business (from questionnaires) An understanding of the the content, objectives and overall agenda of the Design Engage Program - Examples For you and us An collaborative understanding of the challenges to your business, and… Understand what might constitute a successful program Identified future plans Perceived barriers
  • 8. Assessment - Overview Plan for Intro Assessment Tools Workshop Implementation Duration: 1.0 day Pre Work Possible Tools Input from Objectives of the Assessment Section: Client Specific ‘Sate of Touch Point In this section, we shall look at your position from a Play’ Analysis number of new angles – we shall reframe the TOUCHPOINT Review Trends Analysis: business. Customer Business We shall look at WHERE you are today with your Technology business – WHERE your clients customers THINK you SCAMPER (self are (customer perception) assessment) Stop, Start, And we shall look at where you are in the broader Continue, More sense (with respect to Industry Trends, Competitors, people trends (relevancy to changing customers) etc Thinking like a $50M company
  • 9. Tools -Overview Plan for Intro Assessment Tools Workshop Implementation Duration: 1.0 day Overview of the Tools Section: To introduce you to some specific tools related to design thinking, encouraging innovation and moving towards a customer centric business focus. Focus on hands on experience and use of these tools Examples of tools: Creation of Personas Touch point analysis Different and new brainstorming techniques Overcoming orthodoxies Trends Analysis Looking at Best in Class examples Etc
  • 10. Workshop – Overview and Objectives Plan for Intro Assessment Tools Workshop Implementation Duration: 2.0 days Overview of the Workshop Section: The workshop will act as a focal point for the Design Engage Program giving the you the opportunity to work with us to focus the learnings of the previous sessions into the foundation of the roadmap Objectives of the Workshop Section: Pool all the outputs and inputs from the previous sessions and combine this with the tools learned Work in facilitated multi-disciplinary teams to: Prototype (model) possible new product and service design ideas Work towards foundation of Actionable Roadmap and Implementation Plan
  • 11. Plan for Implementation Plan for Intro Assessment Tools Workshop Implementation Duration: 1.0 days Objectives of the Plan for Implementation Section: •Formulation and agreement of Plan/Roadmap •Creating a Brief •Selecting an appropriate partner / Agency for Phase 2 (if appropriate) •How to continue to adopt Design Thinking at a strategic level •What is the legacy of the Programme for the client? •Follow up meetings
  • 12. Overview of Programme Component Facilitator count Type of Face to face Engagement Duration (days) Pre Intro n/a Questionnaire n/a Questioning Intro Intro 2 Face to Face 1.0 Follow Up n/a Questionnaire n/a questioning Assessment Assessment 2 Face to Face 1.0 10 weeks Max Tools Tools 2/3 Face to Face 1.0 Desk research n/a Desk work n/a Workshop exercises Workshop 3/4 Workshop 2.0 Plan for Plan for 2 Face to Face 1.0 Implementation Implementation 6.0 days