SlideShare a Scribd company logo

Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University

Dharam Mentor, profile picture
Dharam Mentor

The document outlines a master class on design management at MAEER's MIT Institute of Design, emphasizing its importance as a strategic business tool and the stages involved in the design management process. It defines design management, highlights its critical role in aligning design with organizational goals, and describes three stages: managing design strategy, managing the design process, and managing design implementation. The speaker, Dharam Mentor, advocates for integrating good design thinking into business practices to enhance competitiveness and communicate effectively.

Education
1 of 100
Downloaded 15 times
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Design Management Master Class Session MAEER’s MIT Institute of Design.
What I am sharing: What is Design Management’s definition? Why is Design Management critical? Three Stages of Design Management?
Who I am:
Dharam Mentor is a firm believer and advocates the ‘Good Design-thinking is Good Business.’ Regrettably, for a good number of people, the word ‘design’ equals drawing, painting, aesthetics, styling, etc. However, significantly fewer people can associate the correct definition ‘Design’ equals to the ‘Problem- solving’ process. The good ‘Design-thinking’ approach encompasses several tools that enable us to arrive at adequate solutions. The problem can be of any nature, from structural design to cultural appropriation, style segmentation to meaningful communication, corporate branding to products/services branding, or Emotional innovation to Process Innovation. What drives him in his professional life is practically proving how ‘Good Design thinking’ translates into ‘Good Business’ to entrepreneurs, business owners, and startups. He has acquired his Masters in Branding degree from the University of the Arts London and is also an alumnus of the prestigious London College of Communication.
What is Design Management’s definition?
MAEER’s MIT Institute of Design.
MAEER’s MIT Institute of Design. 471 Crores
There is NO single, universally agreed definition of the term ‘Design Management.’
- The critical aspects of managing design are about understanding an organization’s strategic goals and how design can play a part in fulfilling them. - Efficiently putting in place the ways and means, the tools and methods, the teams, and planning requirements to accomplish these goals.
As a job description: the design manager has the job role of managing design. However, this designation could change from firm to firm: A person responsible for managing design might be called. Brand manager Project manager Client-account handler Account director Design consultant Advertising planner
Why is Design Management important?
In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
In the broader context, there is an ongoing shift:
In the broader context, there is an ongoing shift: Industrial economies
In the broader context, there is an ongoing shift: Industrial economies Knowledge economies
In the broader context, there is an ongoing shift: Industrial economies Manufacturing-based processes Knowledge economies Information-based processes
In the broader context, there is an ongoing shift: Industrial economies National trade agreements Manufacturing-based processes Knowledge economies International trade agreements Information-based processes
Today, the practice of design management is evident across various disciplines: Product Design Fashion Architecture Media Entertainment Ad/branding Software Games Design In addition: Business Engineering Technology
Today, the practice of design management is evident across various disciplines: Product Design Fashion Architecture Media Entertainment Ad/branding Software Games Design In addition: Business Engineering Technology
Today, the practice of design management is evident across various disciplines: Product Design Fashion Architecture Media Entertainment Ad/branding Software Games Design In addition: Business Engineering Technology
Three Stages of Design Management?
Stage 1: Managing the Design Strategy Design at the level of strategy
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Design at the level of strategy Design at the level of tactics, systems and processes
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Design at the level of strategy Design at the level of tactics, systems and processes Design at the level of operations, tangibles and touch
Stage 1: Managing the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design
Stage 1: Managing the Design Strategy Identifying Opportunities for Design Understanding the Audience and Market
Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Understanding the Audience and Market
Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Understanding the Audience and Market Auditing the Use of Design
Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication KEY SKILLS:
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication KEY SKILLS:
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Identifying Opportunities for Design Giving Form to Business/design Strategy Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication KEY SKILLS:
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Identifying Opportunities for Design Giving Form to Business/design Strategy Interpreting Client and Customer Needs Initiating Design Projects Establishing the Design Strategy Understanding the Audience and Market Expressing the Brand Through Design Auditing the Use of Design Selling the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication KEY SKILLS:
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Identifying Opportunities for Design Giving Form to Business/design Strategy Interpreting Client and Customer Needs Initiating Design Projects Establishing the Design Strategy Design Processes Understanding the Audience and Market Expressing the Brand Through Design Auditing the Use of Design Design Methods Selling the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication KEY SKILLS:
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Identifying Opportunities for Design Giving Form to Business/design Strategy Interpreting Client and Customer Needs Initiating Design Projects Establishing the Design Strategy Design Processes Understanding the Audience and Market Expressing the Brand Through Design Auditing the Use of Design Design Methods Selling the Design Strategy Competitive Advantage Through Design - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication KEY SKILLS:
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Identifying Opportunities for Design Giving Form to Business/design Strategy Interpreting Client and Customer Needs Initiating Design Projects Establishing the Design Strategy Design Processes Understanding the Audience and Market Expressing the Brand Through Design Auditing the Use of Design Design Methods Selling the Design Strategy Competitive Advantage Through Design - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication KEY SKILLS: KEY SKILLS:
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy Interpreting Client and Customer Needs Initiating Design Projects Establishing the Design Strategy Design Processes Understanding the Audience and Market Expressing the Brand Through Design Auditing the Use of Design Design Methods Selling the Design Strategy Competitive Advantage Through Design - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication KEY SKILLS: KEY SKILLS:
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy The Project Management Process Interpreting Client and Customer Needs Initiating Design Projects Establishing the Design Strategy Design Processes Understanding the Audience and Market Expressing the Brand Through Design Auditing the Use of Design Design Methods Selling the Design Strategy Competitive Advantage Through Design - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication KEY SKILLS: KEY SKILLS:
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy The Project Management Process Interpreting Client and Customer Needs Initiating Design Projects Social and Environmental Responsibilities Establishing the Design Strategy Design Processes Understanding the Audience and Market Expressing the Brand Through Design Project Management in Practice Auditing the Use of Design Design Methods Selling the Design Strategy Competitive Advantage Through Design - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication KEY SKILLS: KEY SKILLS:
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy The Project Management Process Interpreting Client and Customer Needs Initiating Design Projects Social and Environmental Responsibilities Establishing the Design Strategy Design Processes Measuring the Success of Design Understanding the Audience and Market Expressing the Brand Through Design Project Management in Practice Auditing the Use of Design Design Methods Design Policies, Procedures, and Guidelines Selling the Design Strategy Competitive Advantage Through Design Reviewing and Revising the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication KEY SKILLS: KEY SKILLS:
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy The Project Management Process Interpreting Client and Customer Needs Initiating Design Projects Social and Environmental Responsibilities Establishing the Design Strategy Design Processes Measuring the Success of Design Understanding the Audience and Market Expressing the Brand Through Design Project Management in Practice Auditing the Use of Design Design Methods Design Policies, Procedures, and Guidelines Selling the Design Strategy Competitive Advantage Through Design Reviewing and Revising the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication - Management and Leadership - Leading and Advocating Design - Soft skills and people management skills - Spoken and Written Communication KEY SKILLS: KEY SKILLS: KEY SKILLS:
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy The Project Management Process Interpreting Client and Customer Needs Initiating Design Projects Social and Environmental Responsibilities Establishing the Design Strategy Design Processes Measuring the Success of Design Understanding the Audience and Market Expressing the Brand Through Design Project Management in Practice Auditing the Use of Design Design Methods Design Policies, Procedures, and Guidelines Selling the Design Strategy Competitive Advantage Through Design Reviewing and Revising the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication - Management and Leadership - Leading and Advocating Design - Soft skills and people management skills - Spoken and Written Communication KEY SKILLS: KEY SKILLS: KEY SKILLS:
Stage 1:
Stage 1: At this stage, design management engages Design-thinking in the (organizational) strategy. Further, it identifies design opportunities and its customers and looks at how design contributes to the business. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
The design manager will require a solid entrepreneurial mindset in order to successfully sell the design strategy. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
Stage 2:
Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Stage2: This is where design projects are developed. The main focus is placed on demonstrating how strategy can be made visible/tangible through design. At this stage, design management explores how design can be used to craft the presence of a brand/ organization.
Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Design methods help build trust in the client and design team relationship because they allow members of both parties to explore the challenges presented by a project In an engaging way. Design methods are also used to define - What it is the design team needs to do? - What processes do they need to use? - What are the expected outcomes?
Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Word+Visual Neuro Mapping Tool:
Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Word+Visual Neuro Mapping Tool:
Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Design is a meticulous, cyclical process of inquiry and creativity. Design processes comprise a set of methods that are put together to suit the type of each design project.
Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University
Stage 3:
Stage 3: Managing the Design Implementation The Project Management Process Social and Environmental Responsibilities Measuring the Success of Design Project Management in Practice Design Policies, Procedures, and Guidelines Reviewing and Revising the Design Strategy How to translate design strategies and processes into a finished result. This involves preparation and coordinating the people, stakeholders, and resources necessary to get the project built on time and within budget.
Stage 3: Managing the Design Implementation The Project Management Process Social and Environmental Responsibilities Measuring the Success of Design Project Management in Practice Design Policies, Procedures, and Guidelines Reviewing and Revising the Design Strategy
Stage 3: Managing the Design Implementation The Project Management Process Social and Environmental Responsibilities Measuring the Success of Design Project Management in Practice Design Policies, Procedures, and Guidelines Reviewing and Revising the Design Strategy
Stage 3: Managing the Design Implementation The Project Management Process Social and Environmental Responsibilities Measuring the Success of Design Implementation Project Management in Practice Design Policies, Procedures, and Guidelines Reviewing and Revising the Design Strategy
Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy The Project Management Process Interpreting Client and Customer Needs Initiating Design Projects Social and Environmental Responsibilities Establishing the Design Strategy Design Processes Measuring the Success of Design Understanding the Audience and Market Expressing the Brand Through Design Project Management in Practice Auditing the Use of Design Design Methods Design Policies, Procedures, and Guidelines Selling the Design Strategy Competitive Advantage Through Design Reviewing and Revising the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication - Management and Leadership - Leading and Advocating Design - Soft skills and people management skills - Spoken and Written Communication KEY SKILLS: KEY SKILLS: KEY SKILLS:
Thank you

More Related Content

PDF
Design Management Session, MIT ADT University by Dharam Mentor
Dharam Mentor
 
PDF
Visual Research Session 6 by Dharam Mentor, Symbiosis International Universit...
Dharam Mentor
 
PDF
Visual Research Session 5 by Dharam Mentor, Symbiosis International Universit...
Dharam Mentor
 
PDF
Visual Research Session 4 by Dharam Mentor, Symbiosis International Universit...
Dharam Mentor
 
PDF
Visual Research Session3 by Dharam Mentor, Symbiosis International University...
Dharam Mentor
 
PDF
Umcd conference building a brand driven organisation
Helen Moorhead
 
PDF
Design thinking in printing industry by Dharam Mentor
Dharam Mentor
 
PDF
Visual Research Session1 by Dharam Mentor, Symbiosis International University...
Dharam Mentor
 
Design Management Session, MIT ADT University by Dharam Mentor
Dharam Mentor
 
Visual Research Session 6 by Dharam Mentor, Symbiosis International Universit...
Dharam Mentor
 
Visual Research Session 5 by Dharam Mentor, Symbiosis International Universit...
Dharam Mentor
 
Visual Research Session 4 by Dharam Mentor, Symbiosis International Universit...
Dharam Mentor
 
Visual Research Session3 by Dharam Mentor, Symbiosis International University...
Dharam Mentor
 
Umcd conference building a brand driven organisation
Helen Moorhead
 
Design thinking in printing industry by Dharam Mentor
Dharam Mentor
 
Visual Research Session1 by Dharam Mentor, Symbiosis International University...
Dharam Mentor
 

What's hot (17)

PDF
Visual Research Session2 by Dharam Mentor, Symbiosis International University...
Dharam Mentor
 
PPTX
Become a master of Strategic Design Practice.
Annette Qvistgaard
 
PDF
Marta Perez: How to generate high quality ideas: A synthesised idea generatio...
Service Design Network
 
PDF
KTN Design Mentor Portfolio
KTN
 
PDF
Applying Design Thinking in B2C & B2B Fortune 500's (POLISHOPA 2019 Conference)
Mike Pinder
 
PDF
AuraTalk Issue 3
Laura Sutherland FCIPR ChartPR
 
PDF
Stanford Design Thinking: apply design thinking in Marketing
lisdavis
 
PDF
The Creative and Innovative Business Analyst
IIBA UK Chapter
 
PDF
How to Pitch Design Thinking @ Your Organization
Moharyar Ali
 
PDF
What happens when design excellence is added to strategy ?
Brigitte Borja de Mozota
 
PDF
Independent Design Engineering Project II (ADV9382): Final Presentation
Togo Kida
 
PDF
Acender2
jack1234567
 
PDF
Interaction19: Future of Design Leadership
Chris Avore
 
PDF
CD-DESIGNMANAGEMENTGB 29oct
Brigitte Borja de Mozota
 
PDF
User Experience... And Beyond!
mat f.
 
PDF
21 Risks: WHY STARTUPS AND MATURED COMPANIES FAIL IN TIME & SPACE
Rod King, Ph.D.
 
PDF
Ideo Rf Guide
naked comms
 
Visual Research Session2 by Dharam Mentor, Symbiosis International University...
Dharam Mentor
 
Become a master of Strategic Design Practice.
Annette Qvistgaard
 
Marta Perez: How to generate high quality ideas: A synthesised idea generatio...
Service Design Network
 
KTN Design Mentor Portfolio
KTN
 
Applying Design Thinking in B2C & B2B Fortune 500's (POLISHOPA 2019 Conference)
Mike Pinder
 
AuraTalk Issue 3
Laura Sutherland FCIPR ChartPR
 
Stanford Design Thinking: apply design thinking in Marketing
lisdavis
 
The Creative and Innovative Business Analyst
IIBA UK Chapter
 
How to Pitch Design Thinking @ Your Organization
Moharyar Ali
 
What happens when design excellence is added to strategy ?
Brigitte Borja de Mozota
 
Independent Design Engineering Project II (ADV9382): Final Presentation
Togo Kida
 
Acender2
jack1234567
 
Interaction19: Future of Design Leadership
Chris Avore
 
CD-DESIGNMANAGEMENTGB 29oct
Brigitte Borja de Mozota
 
User Experience... And Beyond!
mat f.
 
21 Risks: WHY STARTUPS AND MATURED COMPANIES FAIL IN TIME & SPACE
Rod King, Ph.D.
 
Ideo Rf Guide
naked comms
 
Ad

Similar to Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University (20)

PDF
01_DesignManagment_Linkdn.pdf
Dharam Mentor
 
PDF
AUDIENCE PERSONA (WORKSHEET)
Concept Design: Strategic Market Planning
 
PPTX
Product Design & Development: A Complete 2024 Guide
Karnavati University
 
PPTX
109 190504 Bookclub Managing The Design Process by Terry Lee Stones Chapter 4...
Lia s. Associates | Branding & Design
 
ODP
Digital Design
Carla Gannis Studios
 
PDF
Digital Design
Carla Gannis Studios
 
PPTX
110 190511 Bookclub Managing The Design Process by Terry Lee Stones Chapter 6...
Lia s. Associates | Branding & Design
 
DOCX
Rahul Resume
Rahul Reddy
 
PDF
Marketing Plan of a Graphic Designer
Gloria Condy
 
PDF
Prasad P Chitnis 2015
prasad chitnis
 
DOCX
Vandit Panvelkar CV
Vandit Panvelkar
 
PDF
Career Guide for Pearl Academy
Tarun Verma
 
PDF
Strategy & Space Sebastian Brunner
Sebastian Brunner
 
PDF
Tree of Business
treeofbusiness
 
PDF
LynBowker CV 080217
Lyn Bowker
 
PDF
Ten principles of design minded organizations
Andrew Leone
 
PPTX
Artes para estadual de educação profissional
RedaoMOA
 
PPT
So you want to work in an agency
Roy Murphy
 
DOCX
Vandit panvelkar cv
Vandit Panvelkar
 
PDF
Brett Dovey Portfolio 2023
Brett Dovey
 
01_DesignManagment_Linkdn.pdf
Dharam Mentor
 
AUDIENCE PERSONA (WORKSHEET)
Concept Design: Strategic Market Planning
 
Product Design & Development: A Complete 2024 Guide
Karnavati University
 
109 190504 Bookclub Managing The Design Process by Terry Lee Stones Chapter 4...
Lia s. Associates | Branding & Design
 
Digital Design
Carla Gannis Studios
 
Digital Design
Carla Gannis Studios
 
110 190511 Bookclub Managing The Design Process by Terry Lee Stones Chapter 6...
Lia s. Associates | Branding & Design
 
Rahul Resume
Rahul Reddy
 
Marketing Plan of a Graphic Designer
Gloria Condy
 
Prasad P Chitnis 2015
prasad chitnis
 
Vandit Panvelkar CV
Vandit Panvelkar
 
Career Guide for Pearl Academy
Tarun Verma
 
Strategy & Space Sebastian Brunner
Sebastian Brunner
 
Tree of Business
treeofbusiness
 
LynBowker CV 080217
Lyn Bowker
 
Ten principles of design minded organizations
Andrew Leone
 
Artes para estadual de educação profissional
RedaoMOA
 
So you want to work in an agency
Roy Murphy
 
Vandit panvelkar cv
Vandit Panvelkar
 
Brett Dovey Portfolio 2023
Brett Dovey
 
Ad

More from Dharam Mentor (20)

PDF
AI in Design ad visual design for communication _002.pdf
Dharam Mentor
 
PDF
Human Centered Design Thinking in MBA, 002
Dharam Mentor
 
PDF
NewsLetter_Aug_003| AI in Branding Lab by Dharam Mentor
Dharam Mentor
 
PDF
NewsLetter_Vol_004: AI in Branding by Dharam Mentor
Dharam Mentor
 
PDF
NewsLetter: AI in Branding by Dharam Mentor
Dharam Mentor
 
PDF
Design Thinking NewsLetter_Vol:001, JULY2024
Dharam Mentor
 
PDF
AI in Branding News LTR_V02_July_22 by Dharam Mentor
Dharam Mentor
 
PDF
CorporateBranding_Session 3 by Dharam Mentor
Dharam Mentor
 
PDF
CorporateBranding_Session 2 by Dharam Mentor
Dharam Mentor
 
PDF
CorporateBranding_Session 1 by Dharam Mentor
Dharam Mentor
 
PDF
Design thinking in Brand Design by Dharam Mentor
Dharam Mentor
 
PDF
design thinking skills and t shape skills
Dharam Mentor
 
PDF
Aesthetic First Branding Lab, Dharam Mentor
Dharam Mentor
 
PDF
Aesthetic First Branding Lab, Dharam Mentor
Dharam Mentor
 
PDF
Aesthetic First Branding Lab, Dharam Mentor
Dharam Mentor
 
PDF
Aesthetic First Branding Lab, Dharam Mentor
Dharam Mentor
 
PDF
Aesthetic First Branding Lab, Dharam Mentor
Dharam Mentor
 
PDF
Design thinking, good design thinking is good business
Dharam Mentor
 
PDF
2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf
Dharam Mentor
 
PDF
sho. 1.pdf
Dharam Mentor
 
AI in Design ad visual design for communication _002.pdf
Dharam Mentor
 
Human Centered Design Thinking in MBA, 002
Dharam Mentor
 
NewsLetter_Aug_003| AI in Branding Lab by Dharam Mentor
Dharam Mentor
 
NewsLetter_Vol_004: AI in Branding by Dharam Mentor
Dharam Mentor
 
NewsLetter: AI in Branding by Dharam Mentor
Dharam Mentor
 
Design Thinking NewsLetter_Vol:001, JULY2024
Dharam Mentor
 
AI in Branding News LTR_V02_July_22 by Dharam Mentor
Dharam Mentor
 
CorporateBranding_Session 3 by Dharam Mentor
Dharam Mentor
 
CorporateBranding_Session 2 by Dharam Mentor
Dharam Mentor
 
CorporateBranding_Session 1 by Dharam Mentor
Dharam Mentor
 
Design thinking in Brand Design by Dharam Mentor
Dharam Mentor
 
design thinking skills and t shape skills
Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Dharam Mentor
 
Aesthetic First Branding Lab, Dharam Mentor
Dharam Mentor
 
Design thinking, good design thinking is good business
Dharam Mentor
 
2022_MDLZ_stateofsnacking_report_GLOBAL_EN.pdf
Dharam Mentor
 
sho. 1.pdf
Dharam Mentor
 

Recently uploaded (20)

PDF
O7-L3 Supply Chain Operations - ICLT Program
labyankof
 
PDF
Insiders guide to clinical Medicine.pdf
AbhishekPatil315128
 
PPTX
IMMUNITY IMMUNITY refers to protection against infection, and the immune syst...
shilpa939953
 
PPTX
Introduction to Child Health Nursing – Unit I | Child Health Nursing I | B.Sc...
RAKESH SAJJAN
 
PDF
102 student loan defaulters named and shamed – Is someone you know on the list?
Kweku Zurek
 
PDF
RMMM.pdf make it easy to upload and study
sajedul2
 
PDF
Business Ethics Teaching Materials for college
CynthiaCastillo40
 
PDF
Anesthesia in Laparoscopic Surgery in India
mohitsuren827
 
PPTX
Microbial diseases, their pathogenesis and prophylaxis
DevlinaSengupta
 
PPTX
Pharma ospi slides which help in ospi learning
rameetkumar304
 
PDF
grade 11-chemistry_fetena_net_5883.pdf teacher guide for all student
banteamlakmebratu738
 
PDF
FourierSeries-QuestionsWithAnswers(Part-A).pdf
Raji Murugan
 
PPTX
PPT- ENG7_QUARTER1_LESSON1_WEEK1. IMAGERY -DESCRIPTIONS pptx.pptx
KMDee
 
PDF
3rd Neelam Sanjeevareddy Memorial Lecture.pdf
Academy of Grassroots Studies and Research of India (AGRASRI)
 
PPTX
school management -TNTEU- B.Ed., Semester II Unit 1.pptx
NihumathunnisaH
 
PDF
Physiotherapy_for_Respiratory_and_Cardiac_Problems WEBBER.pdf
DrMONISHAphysio
 
PPTX
The Healthy Child – Unit II | Child Health Nursing I | B.Sc Nursing 5th Semester
RAKESH SAJJAN
 
PPTX
Cell Structure & Organelles in detailed.
DHANASHREESIVAKUMAR
 
PDF
STATICS OF THE RIGID BODIES Hibbelers.pdf
pascualasturiaskaye4
 
PDF
Saundersa Comprehensive Review for the NCLEX-RN Examination.pdf
sreejithcareers
 
O7-L3 Supply Chain Operations - ICLT Program
labyankof
 
Insiders guide to clinical Medicine.pdf
AbhishekPatil315128
 
IMMUNITY IMMUNITY refers to protection against infection, and the immune syst...
shilpa939953
 
Introduction to Child Health Nursing – Unit I | Child Health Nursing I | B.Sc...
RAKESH SAJJAN
 
102 student loan defaulters named and shamed – Is someone you know on the list?
Kweku Zurek
 
RMMM.pdf make it easy to upload and study
sajedul2
 
Business Ethics Teaching Materials for college
CynthiaCastillo40
 
Anesthesia in Laparoscopic Surgery in India
mohitsuren827
 
Microbial diseases, their pathogenesis and prophylaxis
DevlinaSengupta
 
Pharma ospi slides which help in ospi learning
rameetkumar304
 
grade 11-chemistry_fetena_net_5883.pdf teacher guide for all student
banteamlakmebratu738
 
FourierSeries-QuestionsWithAnswers(Part-A).pdf
Raji Murugan
 
PPT- ENG7_QUARTER1_LESSON1_WEEK1. IMAGERY -DESCRIPTIONS pptx.pptx
KMDee
 
3rd Neelam Sanjeevareddy Memorial Lecture.pdf
Academy of Grassroots Studies and Research of India (AGRASRI)
 
school management -TNTEU- B.Ed., Semester II Unit 1.pptx
NihumathunnisaH
 
Physiotherapy_for_Respiratory_and_Cardiac_Problems WEBBER.pdf
DrMONISHAphysio
 
The Healthy Child – Unit II | Child Health Nursing I | B.Sc Nursing 5th Semester
RAKESH SAJJAN
 
Cell Structure & Organelles in detailed.
DHANASHREESIVAKUMAR
 
STATICS OF THE RIGID BODIES Hibbelers.pdf
pascualasturiaskaye4
 
Saundersa Comprehensive Review for the NCLEX-RN Examination.pdf
sreejithcareers
 

Design Management session by Dharam Mentor at MIT Institute of Design, MIT ADT University

  • 2. What I am sharing: What is Design Management’s definition? Why is Design Management critical? Three Stages of Design Management?
  • 4. Dharam Mentor is a firm believer and advocates the ‘Good Design-thinking is Good Business.’ Regrettably, for a good number of people, the word ‘design’ equals drawing, painting, aesthetics, styling, etc. However, significantly fewer people can associate the correct definition ‘Design’ equals to the ‘Problem- solving’ process. The good ‘Design-thinking’ approach encompasses several tools that enable us to arrive at adequate solutions. The problem can be of any nature, from structural design to cultural appropriation, style segmentation to meaningful communication, corporate branding to products/services branding, or Emotional innovation to Process Innovation. What drives him in his professional life is practically proving how ‘Good Design thinking’ translates into ‘Good Business’ to entrepreneurs, business owners, and startups. He has acquired his Masters in Branding degree from the University of the Arts London and is also an alumnus of the prestigious London College of Communication.
  • 7. MAEER’s MIT Institute of Design. 471 Crores
  • 8. There is NO single, universally agreed definition of the term ‘Design Management.’
  • 9. - The critical aspects of managing design are about understanding an organization’s strategic goals and how design can play a part in fulfilling them. - Efficiently putting in place the ways and means, the tools and methods, the teams, and planning requirements to accomplish these goals.
  • 10. As a job description: the design manager has the job role of managing design. However, this designation could change from firm to firm: A person responsible for managing design might be called. Brand manager Project manager Client-account handler Account director Design consultant Advertising planner
  • 12. In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
  • 13. In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
  • 14. In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
  • 15. In the broader context, there is an ongoing shift:
  • 16. In the broader context, there is an ongoing shift: Industrial economies
  • 17. In the broader context, there is an ongoing shift: Industrial economies Knowledge economies
  • 18. In the broader context, there is an ongoing shift: Industrial economies Manufacturing-based processes Knowledge economies Information-based processes
  • 19. In the broader context, there is an ongoing shift: Industrial economies National trade agreements Manufacturing-based processes Knowledge economies International trade agreements Information-based processes
  • 20. Today, the practice of design management is evident across various disciplines: Product Design Fashion Architecture Media Entertainment Ad/branding Software Games Design In addition: Business Engineering Technology
  • 21. Today, the practice of design management is evident across various disciplines: Product Design Fashion Architecture Media Entertainment Ad/branding Software Games Design In addition: Business Engineering Technology
  • 22. Today, the practice of design management is evident across various disciplines: Product Design Fashion Architecture Media Entertainment Ad/branding Software Games Design In addition: Business Engineering Technology
  • 23. Three Stages of Design Management?
  • 24. Stage 1: Managing the Design Strategy Design at the level of strategy
  • 25. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Design at the level of strategy Design at the level of tactics, systems and processes
  • 26. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Design at the level of strategy Design at the level of tactics, systems and processes Design at the level of operations, tangibles and touch
  • 27. Stage 1: Managing the Design Strategy
  • 28. Stage 1: Managing the Design Strategy Identifying Opportunities for Design
  • 29. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Understanding the Audience and Market
  • 30. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Understanding the Audience and Market
  • 31. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Understanding the Audience and Market Auditing the Use of Design
  • 32. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 33. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication KEY SKILLS:
  • 34. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication KEY SKILLS:
  • 35. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Identifying Opportunities for Design Giving Form to Business/design Strategy Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication KEY SKILLS:
  • 36. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Identifying Opportunities for Design Giving Form to Business/design Strategy Interpreting Client and Customer Needs Initiating Design Projects Establishing the Design Strategy Understanding the Audience and Market Expressing the Brand Through Design Auditing the Use of Design Selling the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication KEY SKILLS:
  • 37. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Identifying Opportunities for Design Giving Form to Business/design Strategy Interpreting Client and Customer Needs Initiating Design Projects Establishing the Design Strategy Design Processes Understanding the Audience and Market Expressing the Brand Through Design Auditing the Use of Design Design Methods Selling the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication KEY SKILLS:
  • 38. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Identifying Opportunities for Design Giving Form to Business/design Strategy Interpreting Client and Customer Needs Initiating Design Projects Establishing the Design Strategy Design Processes Understanding the Audience and Market Expressing the Brand Through Design Auditing the Use of Design Design Methods Selling the Design Strategy Competitive Advantage Through Design - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication KEY SKILLS:
  • 39. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Identifying Opportunities for Design Giving Form to Business/design Strategy Interpreting Client and Customer Needs Initiating Design Projects Establishing the Design Strategy Design Processes Understanding the Audience and Market Expressing the Brand Through Design Auditing the Use of Design Design Methods Selling the Design Strategy Competitive Advantage Through Design - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication KEY SKILLS: KEY SKILLS:
  • 40. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy Interpreting Client and Customer Needs Initiating Design Projects Establishing the Design Strategy Design Processes Understanding the Audience and Market Expressing the Brand Through Design Auditing the Use of Design Design Methods Selling the Design Strategy Competitive Advantage Through Design - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication KEY SKILLS: KEY SKILLS:
  • 41. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy The Project Management Process Interpreting Client and Customer Needs Initiating Design Projects Establishing the Design Strategy Design Processes Understanding the Audience and Market Expressing the Brand Through Design Auditing the Use of Design Design Methods Selling the Design Strategy Competitive Advantage Through Design - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication KEY SKILLS: KEY SKILLS:
  • 42. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy The Project Management Process Interpreting Client and Customer Needs Initiating Design Projects Social and Environmental Responsibilities Establishing the Design Strategy Design Processes Understanding the Audience and Market Expressing the Brand Through Design Project Management in Practice Auditing the Use of Design Design Methods Selling the Design Strategy Competitive Advantage Through Design - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication KEY SKILLS: KEY SKILLS:
  • 43. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy The Project Management Process Interpreting Client and Customer Needs Initiating Design Projects Social and Environmental Responsibilities Establishing the Design Strategy Design Processes Measuring the Success of Design Understanding the Audience and Market Expressing the Brand Through Design Project Management in Practice Auditing the Use of Design Design Methods Design Policies, Procedures, and Guidelines Selling the Design Strategy Competitive Advantage Through Design Reviewing and Revising the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication KEY SKILLS: KEY SKILLS:
  • 44. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy The Project Management Process Interpreting Client and Customer Needs Initiating Design Projects Social and Environmental Responsibilities Establishing the Design Strategy Design Processes Measuring the Success of Design Understanding the Audience and Market Expressing the Brand Through Design Project Management in Practice Auditing the Use of Design Design Methods Design Policies, Procedures, and Guidelines Selling the Design Strategy Competitive Advantage Through Design Reviewing and Revising the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication - Management and Leadership - Leading and Advocating Design - Soft skills and people management skills - Spoken and Written Communication KEY SKILLS: KEY SKILLS: KEY SKILLS:
  • 45. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy The Project Management Process Interpreting Client and Customer Needs Initiating Design Projects Social and Environmental Responsibilities Establishing the Design Strategy Design Processes Measuring the Success of Design Understanding the Audience and Market Expressing the Brand Through Design Project Management in Practice Auditing the Use of Design Design Methods Design Policies, Procedures, and Guidelines Selling the Design Strategy Competitive Advantage Through Design Reviewing and Revising the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication - Management and Leadership - Leading and Advocating Design - Soft skills and people management skills - Spoken and Written Communication KEY SKILLS: KEY SKILLS: KEY SKILLS:
  • 47. Stage 1: At this stage, design management engages Design-thinking in the (organizational) strategy. Further, it identifies design opportunities and its customers and looks at how design contributes to the business. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 48. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 49. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 50. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 51. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 52. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 53. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 56. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 57. The design manager will require a solid entrepreneurial mindset in order to successfully sell the design strategy. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 59. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Stage2: This is where design projects are developed. The main focus is placed on demonstrating how strategy can be made visible/tangible through design. At this stage, design management explores how design can be used to craft the presence of a brand/ organization.
  • 60. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
  • 61. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Design methods help build trust in the client and design team relationship because they allow members of both parties to explore the challenges presented by a project In an engaging way. Design methods are also used to define - What it is the design team needs to do? - What processes do they need to use? - What are the expected outcomes?
  • 62. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Word+Visual Neuro Mapping Tool:
  • 63. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Word+Visual Neuro Mapping Tool:
  • 64. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Design is a meticulous, cyclical process of inquiry and creativity. Design processes comprise a set of methods that are put together to suit the type of each design project.
  • 65. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
  • 66. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
  • 67. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
  • 95. Stage 3: Managing the Design Implementation The Project Management Process Social and Environmental Responsibilities Measuring the Success of Design Project Management in Practice Design Policies, Procedures, and Guidelines Reviewing and Revising the Design Strategy How to translate design strategies and processes into a finished result. This involves preparation and coordinating the people, stakeholders, and resources necessary to get the project built on time and within budget.
  • 96. Stage 3: Managing the Design Implementation The Project Management Process Social and Environmental Responsibilities Measuring the Success of Design Project Management in Practice Design Policies, Procedures, and Guidelines Reviewing and Revising the Design Strategy
  • 97. Stage 3: Managing the Design Implementation The Project Management Process Social and Environmental Responsibilities Measuring the Success of Design Project Management in Practice Design Policies, Procedures, and Guidelines Reviewing and Revising the Design Strategy
  • 98. Stage 3: Managing the Design Implementation The Project Management Process Social and Environmental Responsibilities Measuring the Success of Design Implementation Project Management in Practice Design Policies, Procedures, and Guidelines Reviewing and Revising the Design Strategy
  • 99. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy The Project Management Process Interpreting Client and Customer Needs Initiating Design Projects Social and Environmental Responsibilities Establishing the Design Strategy Design Processes Measuring the Success of Design Understanding the Audience and Market Expressing the Brand Through Design Project Management in Practice Auditing the Use of Design Design Methods Design Policies, Procedures, and Guidelines Selling the Design Strategy Competitive Advantage Through Design Reviewing and Revising the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication - Management and Leadership - Leading and Advocating Design - Soft skills and people management skills - Spoken and Written Communication KEY SKILLS: KEY SKILLS: KEY SKILLS: