SEO 101 Seminar
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This document provides information about an SEO company's services and how SEO works. It discusses the company's website design, content creation, and social media strategy services. It then explains that SEO is not instant, but involves identifying keywords, getting backlinks, and measuring results over time to increase a business's online findability in a cost-effective way. The document provides tips for beginners on adding keywords, checking rankings, and seeing increased traffic within 10 minutes of starting SEO.
SEO 101 Seminar
- 2. Our Team
- 3. • Custom Website Designs That Convert More Visitors Into Customers • Search Engine Optimization • Website Content Creation, Pages, Blogs, White Papers • Website A-B Split Testing • Newsletter Design & Management • Logo Design, Email Signatures & Branding Guidelines • Social Media Strategy & Implementation What We Do
- 10. • Voodoo Magic • Tricking Google or Other Search Engines • Rocket Science • Instantaneous What Search Engine Optimization Is Not
- 11. Search Engine Optimization Is • Cost Efficient – Leads Still Come In Once Done • Reaches People Looking For Your Product or Service • Takes Some Time – Not Instant Results • Something You May Not Want To Be An Expert At
- 12. Increasing The Find Ability Of Your Business Online What Search Engine Optimization Is
- 13. • Over 90% of websites have No SEO • 67% of people use Google, 16% Bing, 12% Yahoo • If Your Website Is Not “Sticky” You Will Miss Leads SEO Facts
- 14. • Keywords - Find out what keywords are being used by people searching online. • Backlinks - Get links to your website from other credible relative websites, these are like votes in Google’s eyes. • Measure Results – You cannot improve what you do not measure. SEO Basics
- 15. Identify Keywords • Think Like A Customer • Check Out Competition • Google Keyword Tool • How Many Competitors? search allintitle: keyword
- 16. Google Keyword Tool Example
- 18. Places To Use Your Keywords • Page Titles & Descriptions • Website Content • Image Names & Alt Text Tags
- 19. Backlinks – Why They Are Important • Google Counts Them As A Vote Or Citation • Should Be Related To Your Site • The Site With The Most (good) Backlinks Wins
- 20. Backlinks – Where To Get Them • Online Niche Directories • Comments On Other Blogs • Online Press Releases • Marketing Articles & Guest Posts • Social Media
- 21. Measuring Results • Google Analytics, Statcounter, Clicky • Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates • SEO Book Toolbar - Rankchecker
- 22. If You Only Have 10 Minutes! • Add a Keyword To Your Site Title • Check Back In 2 Weeks
- 23. Now #1 For “Naperville CPA” And 18% Sales Increase
- 25. Our Own Website Traffic
- 26. • House Of Trucks • Asado Coffee • World Source • Fletcher Asset Management Sites without On-Page SEO
- 27. • Groh Works • E-light Wizard • Healthy Vending Solutions • GF Sprague Sites that aren’t doing it right
- 28. • Community Nurse • Go Law Office • Numina Group • Eastgate Manor Great On-Page SEO
- 29. Free Monthly Educational Seminars http://designandpromote.eventbrite.com/ Bruce Jones – Joe Roppo Design & Promote www.DesignAndPromote.com 630-995-7109 bruce@designandpromote.com 1952 McDowell Rd Suite 100 Naperville IL 60563 Learn More