Design Thinking
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The document discusses design thinking as a problem-solving approach centered on understanding user needs and developing insights. It outlines the stages of the design thinking process, including empathizing, defining the problem, ideating, prototyping, and testing, each with its respective techniques and tools. It emphasizes empathy in understanding user experiences and encourages iterative feedback to refine solutions.
Design Thinking
- 1. Design Thinking TANUSHREE BOSE PGDM-HR PUNE INSTITUTE OF BUSINESS MANAGEMENT (PIBM)
- 2. Let’s get Started “Design is not what it looks and feels like. Design is how it works.”- Steve Jobs
- 3. DESIGN THINKING It is an approach of solving problems by understanding user’s needs & developing insights to solve those needs. A design methodology that provides a solution based approach for solving problems. A Non- Linear process.
- 4. Design Thinking Stages Prototype Representing and describing the ideas & solutions before reaching to a conclusion . Test Iterative mode of feedback which helps to differentiate between right & wrong. Empathize Deep understanding of the problems of the people. Problem Identification Defining the problem for clarification. Ideate Exploring wide range of ideas & solutions for a problem.
- 5. 01. Empathize It means a deep understanding of people’s problems & the realities of the people and proceed towards solving & designing accordingly. 03 STEPS TO FOLLOW Engage through interviews or meetings and ask appropriate questions. Engage Find ways to understand the problems and user needs. Immerse Notice & observe user’s interaction and note their experience of their thinking, feeling & their needs. Observe
- 6. How to Empathize It helps to understand all the aspects of a problem & bring clarity. Ask What-How-Why It uses saying, doing, thinking & feeling aspects for emotions. Use Empathy Map Discussing with the aspects of empathy helps to enhance our empathetic skills Conduct Interviews with empathy A technique to physically experiencing a situation to drive new ideas. Body storming Visual representation of the process a customer or a prospect goes through to achieve a goal with other company or products.. Create Journey Maps
- 7. Using the observations used in the Empathize stage and defining the problem for bringing the clarity so as to focus on the design space and problem solving. 02. Problem Identification & defining the problem 04 User, Need & Insight TOOLS: Brainstorming alternatives Why-How Ladder 0302 How Might We 01 Point Of View
- 8. 03. Ideate Identify & challenge the assumptions for understanding crucial aspects. Process to build relationships by linking the problems and solutions as well as mapping them. Pen down the ideas and explore to explain the ideas. Critical Thinking & Strategic thinking Brainstorming Brain write Challenge assumptions Body storm Mind map It is a mode of design process for idea generation to explore various quality ideas with wide solution spaces. Ideation can be done by: A technique to physically experiencing a situation to drive new ideas.
- 9. Use 3D plastic models with movable parts for allowing the users to interact. Just some features Create a storyboard by collecting the ideas and sequencing it . Storyboarding Drawing or sketching helps to visualization of ideas. Sketching 05 02 03 04 01 04. Prototype Technique in user experience design for understanding and designing workflows, menu structures. Card sorting Use the examples or models for developing methods . Use basic models or examples It is a good way to initiate a conversation, where in a prototype can be anything that takes a physical form such as role playing activity, a wall of posts-its. TOOLS:
- 10. 05. Test- Feedback Capture Mix 01 02 03 04 Note the likable or constructive points Note the relevant or the preferred solutions for better approach. New Ideas Spurred List down the new and latest ideas after brainstorming. Constructive Criticism Use critical thinking and provide reasonable points for discussion & feedback. Raised Questions Brainstorm and solve the doubts for clarifying the questions. Real time feedback on the presentations & prototypes by arranging thoughts & ideas. Use the matrix for the feedback.
- 11. Thank you!!!!