The design from the design thinking
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The design thinking process involves (1) gaining an empathetic understanding of user needs through research and interviews, (2) defining goals based on analyses of user insights, (3) generating creative ideas through brainstorming exercises, and (4) testing early prototypes with users to get feedback to improve the design. Common pitfalls include not thoroughly involving users early in the process, establishing goals that do not address user needs, and having unrealistic expectations when testing designs.
The design from the design thinking
- 1. The design from the design thinking
- 2. hello my name is…
- 3. ux design engineer at ux design consultant at
- 5. – Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation “Design can help to improve our lives in the present. Design thinking can help us chart a path into the future.”
- 6. design thinking multidisciplinary team focuses on the problem involving end-user early feedback clear goals creative confidences
- 7. MOMENT 0: THE PARTICIPANTS representative of multiple disciplines, “t-shaped” and unfamiliar with each other.
- 8. they are late or they forgot to come backboth manager and employee present
- 9. people familiar with each other people afraid of saying something
- 10. EMPATHISE is where it all begins. Gain an emapthic understanding of the users’ needs.
- 11. your subjective ideas about usersto not have a propper research
- 12. to not take into consideration users’ categories. to not have personas created
- 13. DEFINE You put together all the information by analysing and synthetise them.
- 14. bad information organizationestablishing wrong goals
- 15. IDEATE Think outside the box and start generating creative ideas related to goals.
- 16. not tooking all the ideas into considerationnot having the right exercises
- 17. not all the participants are involved the facilitator forgot to encourage the participants
- 18. PROTOTYPE Start puting on “paper” the chosen idea(s) or part of idea(s).
- 19. other than discussed flow implemented too much focus on “shiny” visualisation
- 20. TEST Gain early feedback from users, by organizing usability testing sessions.
- 21. high expectations about designed idea(s) not knowing how to receive feedback
- 22. wrong users for testingnot well prepared for the session
- 23. ― Donald A. Norman, Living with Complexity “We must design for the way people behave, not for how we would wish them to behave.”
- 24. Questions?
- 25. Thank you. Credit images: iconfinder.com