UX & testing: the elder & the wise
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User experience emphasizes understanding users' needs, values, and limitations, prioritizing clear content and simple navigation over advanced technology for business success. Key factors to evaluate in website design include usability, navigation, content clarity, and call-to-action effectiveness. The document stresses the importance of empathy in content creation and understanding the audience.
UX & testing: the elder & the wise
- 1. UX & TESTING - the elder and the wise -
- 3. –Jakob Nielsen “Clear content, simple navigation, and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.”
- 4. user experience focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. (usability.gov) the quality of experience a person has when interacting with a specific design. (interaction-design.org) usability how effectively, efficiently and satisfactorily an users can interact with an user interface. (usability.gov) the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use. (ISO 9241-11)
- 6. the website purpose & the target audience
- 7. how’s the website? is the message clear and consistent? is learnable? is easy to use and navigate? is answering to the user’s questions?
- 9. who are the users of your website? do you understand your users? do you have user personas? do you make user stories? do you describe scenarios?
- 12. is the navigation easy to understand and intuitive? do you user scroll vertical/horizontal? it is simple to complete a task on the website? can user perform the action just using his/her keyboard? the navigation is consistent?
- 14. are the elements consistent? how are the arrangements of the elements? how are the used colours? do the website use patterns?
- 17. is the content easy to read? can be read without having a CSS? is the alignment left justified? has a clear hierarchy? are the size and colour of the text readable? are the special characters supported?
- 19. do you have personalised action messages? are the messages displayed after any action? are the messages displayed in the CSS style? are the messages clear?
- 21. –Rand Fishkin “When creating content, be empathetic above all else. Try to live the lives of your audience.”
- 22. QUESTIONS?