Design thinking: A 2 day workshop in Bangalore
- 1. Design Thinking A 2-day workshop on Nov 3-4, 2017 Hotel Grand Mercure, Koramangala, Bangalore Facilitator: Vinay Dabholkar, Ph.D. Catalign Innovation Consulting For more information / registration contact: vinay@catalign.com, +91 99457-57913 www.catalign.in 1
- 2. Workshop learning objectives • What & Why of Design Thinking • Customer insighting: Tools • Framing of a challenge: Tools • Idea generation & selection: Tools • Prototyping: tools • How to enable DT in your organization? www.catalign.in 2
- 3. Outline www.catalign.in 3 Time Focus 9:30-11:00 Introduction to design thinking Field research tools 11:15-01:00 Field research Preparation Field visit: interviews & observations 02:00-03:30 Field data synthesis Empathy map & journey mapping Bright spots, challenge areas Framing of the challenge 3:45-5:30 Idea generation & selection Brainstorming Cost-impact matrix Reflection on how to apply DT in day-to-day scenario Day-1 Time Focus 9:30-11:00 Prototyping Build prototypes: Story-boarding, Wireframes, Model making etc. 11:15-01:00 Field testing Field visit to gather inputs 01:30-03:15 Team presentations Preparation Refinement to challenge-solution Possible next steps 03:30-5:30 Enabling DT in organization ABCD Approach One step at a time Individual reflection Day-2
- 4. Highlights: Field visit experience www.catalign.in 4 An interview at a BESCOM bill payment counter Chat with taxi drivers A study of fast food chain payment counter Car garage visit Post office: field validation
- 5. Highlights: Learning Tools www.catalign.in 5 Tools: Experience journey mapping Prototyping & Testing Before & After Storyboard
- 6. www.catalign.in 6 Facilitator: Vinay Dabholkar 10+ years of consulting experience 20 years of industry experience 100+ innovation workshops Visiting faculty: IIMB (2010-17), IITB (2016-17) B.Tech. IIT Bombay & Ph.D. SUNY Buffalo in Computer Science 300+ blogs on innovation since 2007 Co-author 8 steps to innovation
- 8. Related blogs by the facilitator • 3 E’s of Design Thinking: Experience, Empathy & Experimentation • 3 principles of immersive research • Learnings from teaching of “Design Thinking” course at IIM Bangalore • Rapid prototyping: 1-hr, 1-day, 1-week prototypes • Highlights of “Design Thinking”: A 2-day workshop held on Nov 7-8, 2012 at Bangalore • Empathy as accessing 3 kinds of ignorance www.catalign.in 8
- 9. Thank You www.catalign.in 9 For more information / registration contact: vinay@catalign.com, +91 99457-57913 http://www.catalign.in/p/design-thinking.html