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Project management at a UX focused digital agency
16

Oct
2013

Project management at Cyber-Duck
Delivering multiple innovative projects with few resources
Structure of presentation
!

1. About Cyber-Duck
2. Our project management philosophy
3. Tactics at Cyber-Duck
4. Take aways
Hi. I am Danny Bluestone
Founder and Managing Director
@danny_bluestone

ABOUT CYBER-DUCK
User Experience

Web & Mobile

Hosting & Support

Marketing

Consulting
Top 500 company in Europe,
The Middle East and Africa 2012

The only digital agency certified in
ISO 9241:210 and ISO9001:2008

18th largest South East digital agency
according to turnover and growth
Project management at a UX focused digital agency
User centred design (UCD)

Image: http://www.sapdesignguild.org/resources/ucd_process.asp

sui No
tab t
de le fo
vt
ea r a
m
Danny Bluestone
Account Manager

Matt Gibson
User Experience Lead

Raj Remanan
Designer

Gareth Drew
Technical Lead

Ramon Lapenta

Front-end Developer

Nash M.
Quality Assurance Lead

Harry Clark
Marketing
User-centred Design & Marketing
Client and
user research
System
architecture

Start

Technical
research

Visual
design

Experience
prototypes
Functional
specification

Technical
prototypes

Testing
and QA

Platform
development

Test-driven Development

Launc
h

Marketing and
support
PROJECT MANAGEMENT
FRAMEWORKS
Why should I involve my customers?

“If you're only looking at the problem from your own
point of view you're only going to be, at best, half right.”
Jesse James Garrett
Author of The Elements of User Experience

!

Image: http://flickriver.com/photos/mauriz/7450396382/
Scrum
1. User stories replace requirements.
2. Replaces the notion of ‘phases’.
3. Scrum welcomes change.
4. The concept of 'done'.
5. Team autonomy.
!
!
“Scrum was a major contributor to a 66% reduction in
cycle time… Scrum improved staff morale, transparency
and lead to uncover bugs and poor habits
Pat Elwer

Agile Project Development at Intel: A Scrum Odyssey

Image:http://gtvsource.com/2013/06/25/intel-set-top-box-iptv-testing/
A framework - ISO9001:2008
1. Key procedures are documented.
2. Record keeping is systemised.
3. Client surveys.
4. CAPA analysis.
5. Quality objectives.
6. Continual improvement.
“Within 12 months, ISO9001 helped us to improve
profitability by 177%. The team understands the business,
department and their own objectives”.
Cyber-Duck Ltd

* comparing Aug 2012 with Aug 2013
Lean
1. Develop MVPs while pivoting
2. Build, measure and learn
3. Actionable analytics
4. Validated' learning
5. Automation for speed / errors
6. Small batches work better.
7. Eliminate ‘waste’.
8. Uses the andon cord.
Lean thinking provided a 93% reduction time in specimen
reception and a 40% reduction time in turnaround time.
Specimens arrive in the lab up to 3 hours earlier.
Neil Westwood / Clinical Process Consultant

Hereford Hospitals, NHS Trust, UK
Combining UCD, agile and lean
By combining UCD, ISO 9001 and agile together we gain:

• A superior user experience design process
• An agile mindset and manoeuvrability
• Strong quality management processes
!
!
!
TACTICS AT CYBER-DUCK
The project management triangle
THE ‘PM’ TRIANGLE
What creates a project at Cyber-Duck
Company wide project meetings
Departmental weekly resourcing
Task management

http://restreaming.me/wp-content/uploads/2012/03/screen-shot-2012-03-29-at-09-02-31.png
Time recording
The project clipboard
Go no go meetings
People reports

STAFF 1
STAFF 2
STAFF 3
STAFF 4
STAFF 5
STAFF 6
Dailies

CLIENT 1

CLIENT 2

INTERNAL

CLIENT 3

CLIENT 4
Operational weekly resourcing

DIFFERENT STAFF	

MEMBERS
Managing recurring procedures

Different staff
members
Post mortems
Manage bugs
TAKE AWAYS
Top 10 skills of a project manager
1. Be systemised but flex with the project.
2. Use frameworks such as UCD, agile, lean and ISO9001.
3. Documentation will help you to track and monitor progress.
4. Communication can be improved by using Trello.
5. Make yourself passionate about the subject.
6. Be ready to juggle speed, scope and pricing.
7. Show empathy to all stakeholders.
8. Be prepared to multi-task.
9. Be a detail freak and test all the time.
10. Show a relentless drive to deliver quality.
Thanks for listening
www.cyber-duck.co.uk
@danny_bluestone


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Project management at a UX focused digital agency