Design thinking: A 2-day program on customer-centric innovation
- 1. R E G I S T R A T I O N Contact +91 994 575 7913 vinay@catalign.com Fee Rs 15,000 Includes refreshments, lunch. Excludes stay, travel and service tax 12.36%. Venue 7-‐8, November 2012 Hotel Grand Mercure Koramangala, Bangalore Design Thinking is a powerful tool for identifying break through opportunities and P R O G R A M Day-‐1 envisioning innovative solutions through immersive experience with customers. It can 1-‐ Morning session be applied to develop new products and services, overhaul existing business processes Innovation & Design Thinking and launch new businesses. It involves multi-‐disciplinary teams from cross functional 2-‐ Morning session areas to go through an immersive process of empathizing with the customers, defining Research methods a challenge, ideating creatively, iterating the solutions rapidly with customer feedback 3-‐ Afternoon session and developing a business model for implementation. Field visits 4-‐ Afternoon session Topics Analysis and insights Immersive research • Customer insights • User scenarios • Rapid prototyping Day-‐2 • Creative ideation • Challenge definition 5-‐ Morning session Ideation and prototyping 6-‐ Morning session Key Learnings Field validation • Articulating value for customer through insights from immersive experience. 7-‐ Afternoon session • Identifying opportunities and applying creative ideation to solve ‘pain points’. Solution iteration • Thinking through the solution with rapid iterative prototyping and feedback. 8-‐ Afternoon session Presentations and discussion Participants Profile The workshop is meant for professionals with 5 to 15 years of experience in any industry and facing the challenge of organizational transformation to become more F A C I L I T A T O R S customer oriented, vastly improve existing processes and creating innovative products or services. Suitable for participants from a range of functional areas: product Vinay Dabholkar President, Catalign Innovation Consulting management, marketing, strategy, engineering, finance, operations, manufacturing and Ph.D (SUNY, Buffalo), B.Tech (IIT Bombay) human resources. Leading innovation consultant with 15 years of industry experience in US Practical Challenge and India. Helps organizations foster a culture of innovation. Clients Participants will learn and apply design thinking process by immersing themselves in a include Cognizant, Fidelity, GE, realistic challenge: Queues at payment counters. Some sales are lost when customers MindTree, Oracle and others. leave due to long queues. A pleasant shopping experience is marred by a long wait at Raghu Kolli the cash counter. No one likes to stand in a queue or wait while other customers are Director, Innovation Workshops served. The task is to find an innovative solution. IEP (INSEAD), M.Des (IIT Bombay), B.E. (BITS Pilani) Participants work in small groups to visit customer locations (eg. petrol pump, super Design thinking expert with 25 years market, take away restaurant, bank) to obtain insights and to ideate, prototype mock-‐ of international experience in strategic design and innovation. up solutions and obtain customer feedback on their early solutions. The outcome at the Previously, faculty at Delft University end of the workshop will be the presentation of a solution. of Technology (Netherlands) and KAIST (South Korea).