Design Thinking - Ramco.ppt
- 1. Dr.S.Silas Sargunam Hub Coordinator AURCT-IEDP Hub Anna University Regional Campus Tirunelveli
- 2. DESIGN THINKING Philosophy and set of tools to help solve problems creatively Difference Focus on Human centered approach Empathizing with the user Customer/User perceptive Design with the focus of human perspective
- 3. DESIGN THINKING PROCESS Empathize Define Ideate Prototype Test
- 4. Design Thinking P r o b l e m S p a c e S o l u t i o n S p a c e Design Challenge Design Solution
- 5. Empathy • Viewing from the other person’s point of view • Putting yourself into the shoes of the other person • Intellectual identification with the emotions thoughts, attitude and expectations of another person • Mirroring the other person’s feeling expectation, expression etc
- 6. Empathy would lead to • Understanding the problem from the other person’s perspective • The person who is facing the problem may have different dimensions • There may be more than one kind of stake holders
- 7. • Without Judgment • With a beginners’ eyes • With curiosity • With a child like enthusiasm • Interact /Survey • Observe What they do and how they behave
- 8. • Intense Preparation • Immersion • Questions to be asked • Points to be observed • Interaction • Focus on the problem • No solution related talk • Thorough understanding of the problem
- 9. • Survey – May not open up • Observation – Behaviour may camaflouge motives • Asking leading questions • Pain points • May not open up easily • Gaining confidence • Multiple sitting may be needed • Sometimes multiple stakeholders
- 10. Example Designing a wallet for your friend What you carry Why you carry Listen and Take notes Reasons-Logics and emotions
- 11. Define A problem well defined is half solved The objective is to get a clear cut understanding of the problem. Precise understanding of the specific problem After empathizing, there may be general understanding and broader perspective Lots of information Variety of insights into the problem
- 12. Define Accumulate Assort Analyze Synthesize This will give deeper and specific insight into the problem Focus on needs not on solutions
- 13. Define Problem Statements Who are the users? Who are the other stakeholders? What are their needs (common and individual)? What are their problems? What are the challenges they face?
- 14. Define Define A child trying to reach the top of a book shelf with chair Nouns all solutions ladder, Book location info Verbs Needs to reach the top rung Focus on needs not on solutions This will give better insights and better drive for solution
- 15. Focus on Individuals (Extreme Users) User: Teenager Need: Healthy Food Insight: necessary for physical growth and mental development Specified Extreme User: College first year students Deep needs: Acceptance Define
- 16. Example Pre term babies in rural places Lack of incubator facilities Affordability and Accessibility
- 17. Example Users Desperate parents in remote villages without access in the hospital Need Device to save the dying babies
- 18. Ideate Generating Ideas “The best way to get a good idea is to get a lot of ideas” Brainstorming Mind Mapping
- 19. Brainstorming - Points Encourage wild ideas Defer Judgement Go for volume One conversation at a time Build on the idea of others Stay focused on the topic Note down or Record
- 20. Mindmapping Use a central image One main topic on each branch Sub topics on sub branches One colour for each branch Involve everyone
- 21. Prototype A basic or preliminary version of a product Could be improved later Purpose is to expose to the users Physical reality of the concept Scope for improvement
- 22. Prototype Drawings in a Paper Paper prototype Working model Minimum viable product
- 23. Testing Only with users Performance compared with Expectations Improve and recreate Taken back to Ideation
- 24. Example Sleep bag for Pre-term babies Redesigned after testing. Expectations of Mothers, Doctors and Care takers. Hot water was replaced with Wax pouches Temperature readings changed to faces Indication added (Ready/ Not ready) Doctors – Needed visibility for monitoring
- 25. Example Hot water was replaced with Wax pouches Temperature readings changed to faces Indication added (Ready/ Not ready) Doctors – Needed visibility for monitoring
- 26. THANK YOU