Design thinking.pptx
- 1. Prophet Muhammad ﷺsaid: “None of you will have faith till he wishes for his (Muslim) brother what he likes for himself.” (Al-Bukhari) This hadith necessitates cognitive empathy. You have to firstly imagine yourself in someone else’s shoes and think from their perspective in order to understand what you would do in his situation. 1 Hadees e Mubarka on Empathy
- 2. Hello! I am Naveed Shahzad HR Team Lead Training and development @LUMS MSc. HR (T&D) Birmingham University, UK 2
- 3. WHAT IS THINKING? The process of considering or reasoning about something. 3 Using thought or rational judgement; intelligent. Thought (also called thinking) is the mental process in which beings form psychological associations and models of the world. Thinking is manipulating information, as when we form concepts, engage in problem solving, reason and make decisions. Thought, the act of thinking, produces more thoughts.
- 4. How many of you think yourselves as creative? 4
- 5. WHAT IS DESIGN? A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process, or the result of that plan or specification in the form of a prototype, product or process. The verb to design expresses the process of developing a design. 5
- 6. WHAT IS DESIGN THINKING? The design thinking framework helps inspire creative thinking and strategies that lead designers to create user-friendly and human centric products that help solve a particular problem. 6
- 7. WHAT IS REVERSE ENGINEERING? Reverse engineering, sometimes called back engineering, is a process in which software, machines, aircraft, architectural structures and other products are deconstructed to extract design information from them. Often, reverse engineering involves deconstructing individual components of larger products. 7
- 8. 8 Give a name to the collections below
- 9. 6 STAGES OF DSIGN THINKING PROCESS 9
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- 11. Design Thinking Stage 1: Empathy At this stage in the design thinking methodology, designers sit down with real people and absorb their points of view, world, and introspections without bias.
- 12. Steps taken during this stage are: ▫ Consulting subject matter experts about their insights ▫ Engaging more personally with an issue to gain a better understanding of a user’s POV ▫ Getting the feeling of what they feel. ▫ Having in-depth conversations about the topic with other designers. ▫ Immersing oneself in a physical environment 12
- 13. “ Using empathy, Can you make it happen? He needs loan but dislike interest 13
- 15. Design Thinking Stage 2: Define This stage of the process involves designers briefly articulating the challenge or problem they need to solve with their design. After empathizing, a designer integrates their researched understanding into the human-centric issue at hand and outlines the problem statement.
- 16. Steps taken during this stage are: ▫ Designers analyze their observations completed throughout the empathy stage. ▫ Forming a problem statement with human-centered approach by focusing on the end-user. ▫ State what the user needs as a way of defining the problem. For example: ▫ Company-centered thinking: "We need to increase our educational software sales by X%." ▫ Human-centered thinking: "Students need great technology in order to successfully master tech concepts." 16
- 17. Design Thinking Stage 3: Ideate The ideation stage leans heavily on the ability to invent. Designers who have captured the human experience fully during the empathy stage set out to ideate around creative solutions for solving the defined problem. Thinking outside the box is the name of the game, as, during this stage, designers often don’t worry about budget or scalability.
- 18. Steps taken during this stage are: ▫ Idea generation ▫ Brainstorming ▫ Sketching ideas ▫ Adapting a tried-and-tested design that already exists ▫ Taking a top-down analytical approach that focuses on the product 18
- 19. Design Thinking Stage 4: Prototype Prototypes can be sketches, models, or digital renders of an idea. (Professional designers and design firms usually put budget towards prototyping something more comprehensive.)
- 20. Steps taken during this stage are: ▫ creation of small-scale, inexpensive versions of the product ▫ Specification of features to target individual problem-solution ▫ decision-making discussions. ▫ Understanding all ramifications or roadblocks ▫ To uncover additional user experience problems. 20
- 21. Design Thinking Stage 5: Test The testing stage of the design thinking process requires real users to generate real data.
- 22. Steps taken during this stage are: ▫ Testing on multiple prototypes. ▫ testing different change factors within their idea. ▫ Iteration process. ▫ Testing with changes, edits, and refinements. ▫ Choosing a restart. 22
- 23. Design Thinking Stage 5: Test The testing stage of the design thinking process requires real users to generate real data.
- 24. Steps taken during this stage are: ▫ Testing on multiple prototypes. ▫ testing different change factors within their idea. ▫ Iteration process. ▫ Testing with changes, edits, and refinements. ▫ Choosing a restart. 24
- 25. Design Thinking case studies Case 1: Bank of America Case 2: Airbnb Case 3: PillPack
- 26. 26 Thanks! Any questions? You can always fine me @ 03037501978