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Design tips
for complex forms
Malta 2012
Caroline Jarrett
This form looks appealing,
the questions are simple,
the task is easy
Image credit: www.swiths.com
2
But what happens if we have to work
with complex forms like this?
© Effortmark Ltd, from “Forms that work: Designing web forms for usability"
3
Apply to be
authorised as a
financial adviser
4
Privacy on
Facebook
http://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html 5
A form is complex if …
• It has more than one page
• Answers come from elsewhere:
– Form
– Document
– Page
– Person
• The consequences are important:
– Money
– Stress
– Prison?
6
Three women do their tax
Anna Maria Lisa
Image credits: Shutterstock.com
7
Which of these statements
is most important for Maria?
That form was easy because…
1. I liked the way it looked and
it was easy to read
2. I understood the questions and
could answer them
3. I knew exactly what I had to do and
I got my tax done on time
8
Users experience a form in three layers
Appearance
Conversation
Relationship
Can’t
read it
Can’t answer
it
Can’t achieve
my goal
9
A good form works well across all three layers
Appearance
Conversation
Relationship
Lovely and
legible
Goals achieved
(mine and yours)
Easy questions,
obvious answers
10
Live
site
Beta
site
11
Task: find the right form
12
Let’s see what’s visible on a typical laptop
Next click?
14
That ‘Income Tax Return’ link… isn’t a link
15
Ah ha, there it is
16
A quick suggestion?
17
A quick suggestion?
18
Form tip 1
(about
relationship)
Focus on what your
users need to do
Image credit: Fraser Smith
19
Let’s keep clicking
20
Task: find the right form
21
What do you need to do first?
22
Form tip 2
(about
relationship)
Put the first thing first
Image credit: Per Ola Wiberg
23
Let’s try that in the UK: ‘beta’ version of gov.uk
24
25
Click or scroll?
26
I’m a new user
27
Um, um, um… not so sure here
28
Um, um, um… where is ‘tax return’?
29
Form tip 3
(about
conversation)
Use the same words
all the way through
Image credit: Paul Luffel (PakaLoeff)
30
31
Suggestion:
put the help on the same page
32
Form tip 4
(about
conversation)
Put just enough help
where the user needs it
Image credit: Betsy Weber
33
A quick look at buttons.
34
Typical eye-movement when reading a form:
Look for field, turn left for label, look for field
Where to put the button?
A B C
35
In eye-tracking studies, I observed this
Looks here
first for button
Then looks here second
Looks
here last
3 1 2
36
A quick look at buttons.
37
A second suggstion
38
Appearance
Tip
Best place for a button:
aligned with left-hand end
of text entry boxes
Appearance
Tip
Next
39
Complexity affects all three layers of the form
• Relationship
– Focus on what your users need to do
– Put the first thing first
• Conversation
– Use the same words all the way
through
– Put just enough help
where the user needs it
• Appearance
– Put clearly labelled buttons
in the right place
Schema from “Forms that work: Designing web forms for usability”
40
Recently I had to fill in this form
And I succeeded, because
the task was important
41
More resources on
http://www.slideshare.net/cjforms
42
Thanks to Morgan Kaufmann for these books
43
Virtual seminar “Design tips for surveys”
• 28th February 2012
• 1:30pm Eastern time = 7:30pm Malta time
• 2nd in ‘Next Steps’ series from
User Interface Engineering and
Rosenfeld Media
44
Caroline Jarrett
twitter @cjforms
caroline.jarrett@effortmark.co.uk
45

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Design tips for complex forms Malta 2012