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E-forms:
saving work or creating stress?
Caroline Jarrett
IPCC, University of Twente, Netherlands, 8 July 2010
FORMS
CONTENT
Caroline Jarrett
twitter @cjforms
caroline.jarrett@effortmark.co.uk
Stone, Jarrett, Woodroffe
and Minocha (2005)
User interface design
and evaluation
Morgan Kaufmann
Jarrett and Gaffney (2008)
Forms that work:
Designing web forms for
usability
Morgan Kaufmann
Consultancy: www.effortmark.co.uk
Forms advice: www.formsthatwork.com
Training: www.usabilitythatworks.com
Editing tips: www.editingthatworks.com
Designing for people who do not read easily: www.designtoread.com
2
Online forms offer potential benefits
Cost savings
Customer service improvements
Environmental benefits
3
But paper forms also offer benefits
• If the form arrives as paper, why not carry on?
• Paper forms can be easier
– Easier to copy from last year’s form
– Easier to share with another user
– Easier to read and flip
– Easier to start and stop
• Unlikely to crash
Jarrett, C. (2006) “Why do people persist with paper forms?”
http://www.usabilitynews.com/news/article3385.asp 4
Outline Two examples from the UK
Choosing the right level of E-Form
Indicators of likely project success
5
Case studies Two examples from the UK:
1. Ugly but effective
2. Usable but defective
6
Paper form:
sometimes need to report ‘no payment due’
7
8
9
10
Usable but defective:
the story of Tax Credits Online
• ‘Tax credit’ is a means-tested payment
– Aims to reduce the ‘poverty gap’, where low-paid workers lose more in
state benefits than they gain in wages when moving into work
– Mostly for families with children
• User experience:
– Forms were somewhat simpler than the previous benefit
– Complicated rules about changes in circumstances
– Online application system, extensively tested for usability
11
Tax Credits Online
closed in 2005
• Attack by organized gangs
• Still has not reopened
12
Outline Two examples from the UK
Choosing the right level of E-Form
Indicators of likely project success
13
There are five levels of ‘online’ to consider,
of increasing technological complexity
1 Print-on-demand
2 Fill-and-print
3 Intelligent electronic forms
4 Enterprise-enabled
Complete
business
applications
Killam, R. (2009) “Forms Management: What Forms Managers Think About” User Experience Magazine: Volume 8, Issue 2
5
14
Form taken from
a .pdf leaflet
explaining what
you have to do
15
This is the start of the fillable .pdf
16
Screenshot from the (free) HRS Pro
enterprise-enabled software
17
As the level of integration increases,
you’ll probably need to make more changes
1. Print-on-Demand
2. Fill-and-print
3. Intelligent electronic
forms
4. Enterprise-enabled
5. Complete business
applications
• Change the form number?
• Remove paper-only language
Add instructions about filling
• Pages appear according to
previous inputs
• New pages to handle responses
from the application
• Should be a whole new approach
to get maximum value
18
Outline Two examples from the UK
Choosing the right level of E-Form
Indicators of likely project success
19
A typical last-century schematic for
a data capture process
Jarrett, C. (2000) Understanding the costs of data capture: paper, automatic, and with the Internet. CIMTECH
http://www.formsthatwork.com/files/Articles/DataCaptureCosts.pdf 20
A typical 2010 schematic for
a data capture process
http://www.dataentrysolution.com/subdivision-14-Data-capture.html
21
Well-understood business process:
watch the people deal with the paper
• Start with the post room
• Follow through every part of
the process
• Find out how they deal with
errors and exceptions
Jarrett, C. (2000) Understanding the costs of data capture: paper, automatic, and with the Internet. CIMTECH
http://www.formsthatwork.com/files/Articles/DataCaptureCosts.pdf
Indicator for E-forms success:
low error rates for paper forms
• Typical error rate for a
complex form?
• 100% (each form has at
least one error)
• Typical error rate for a
good E-forms process?
• 10%?
23
Indicator for E-forms success:
Clear benefits for user
• Paper forms have benefits
– Same form as last time
– Easier to share
– Easier to read and flip
– Easier to copy
– Easier to start and stop
– Unlikely to crash
• What incentive can you offer
to the user?
– Available on demand
– Do calculations
– Check for (some) errors
– Quicker answers
Jarrett, C. (2006) “Why do people persist with paper forms?”
http://www.usabilitynews.com/news/article3385.asp 24
Indicator for E-forms success:
High level of web awareness in users
http://bit.ly/bEMkPB
25
Indicator for E-forms success:
Appropriate level of security
• How do the users feel about this form?
• Does it capture personal data?
• What are the risks?
26
Indicator for E-forms success:
Online form is optional, at least at initially
HM Revenue and Customs: P35 (End of year)
• Started with financial incentive (£250, approx € 300)
• Financial incentive reduced each year
• Mandatory for largest businesses, then medium,
then small
• Now mandatory, no incentive, for all but a few exceptions
27
Indicator for E-forms success:
Don’t try to force 100% compliance
Stopped
Nannies
Religious
objection
Care
workers
28
Summary Choose the right level of E-Form
Indicators for project success:
– Well-understood business process
– Low error rates for paper forms
– Clear benefits for user
– High level of web awareness in users
– Appropriate level of security
– Online form is optional, at least initially
– Don’t try to force 100% compliance
29
Contact
Caroline Jarrett
carolinej@effortmark.co.uk
Twitter @cjforms
Slides at: www.slideshare.net/cjforms
”
30
Caroline Jarrett
Caroline is an independent user experience and usability
consultant who specialises in forms: on the web, on
paper, and business processes involving forms.
She particularly likes working with complex government
or financial forms.
Caroline works on a ‘skills transfer’ basis, helping you
and your organisation to learn how to introduce user-
centred design, usability, and better forms.
31

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E-forms: saving work or creating stress?

  • 1. E-forms: saving work or creating stress? Caroline Jarrett IPCC, University of Twente, Netherlands, 8 July 2010 FORMS CONTENT
  • 2. Caroline Jarrett twitter @cjforms caroline.jarrett@effortmark.co.uk Stone, Jarrett, Woodroffe and Minocha (2005) User interface design and evaluation Morgan Kaufmann Jarrett and Gaffney (2008) Forms that work: Designing web forms for usability Morgan Kaufmann Consultancy: www.effortmark.co.uk Forms advice: www.formsthatwork.com Training: www.usabilitythatworks.com Editing tips: www.editingthatworks.com Designing for people who do not read easily: www.designtoread.com 2
  • 3. Online forms offer potential benefits Cost savings Customer service improvements Environmental benefits 3
  • 4. But paper forms also offer benefits • If the form arrives as paper, why not carry on? • Paper forms can be easier – Easier to copy from last year’s form – Easier to share with another user – Easier to read and flip – Easier to start and stop • Unlikely to crash Jarrett, C. (2006) “Why do people persist with paper forms?” http://www.usabilitynews.com/news/article3385.asp 4
  • 5. Outline Two examples from the UK Choosing the right level of E-Form Indicators of likely project success 5
  • 6. Case studies Two examples from the UK: 1. Ugly but effective 2. Usable but defective 6
  • 7. Paper form: sometimes need to report ‘no payment due’ 7
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. Usable but defective: the story of Tax Credits Online • ‘Tax credit’ is a means-tested payment – Aims to reduce the ‘poverty gap’, where low-paid workers lose more in state benefits than they gain in wages when moving into work – Mostly for families with children • User experience: – Forms were somewhat simpler than the previous benefit – Complicated rules about changes in circumstances – Online application system, extensively tested for usability 11
  • 12. Tax Credits Online closed in 2005 • Attack by organized gangs • Still has not reopened 12
  • 13. Outline Two examples from the UK Choosing the right level of E-Form Indicators of likely project success 13
  • 14. There are five levels of ‘online’ to consider, of increasing technological complexity 1 Print-on-demand 2 Fill-and-print 3 Intelligent electronic forms 4 Enterprise-enabled Complete business applications Killam, R. (2009) “Forms Management: What Forms Managers Think About” User Experience Magazine: Volume 8, Issue 2 5 14
  • 15. Form taken from a .pdf leaflet explaining what you have to do 15
  • 16. This is the start of the fillable .pdf 16
  • 17. Screenshot from the (free) HRS Pro enterprise-enabled software 17
  • 18. As the level of integration increases, you’ll probably need to make more changes 1. Print-on-Demand 2. Fill-and-print 3. Intelligent electronic forms 4. Enterprise-enabled 5. Complete business applications • Change the form number? • Remove paper-only language Add instructions about filling • Pages appear according to previous inputs • New pages to handle responses from the application • Should be a whole new approach to get maximum value 18
  • 19. Outline Two examples from the UK Choosing the right level of E-Form Indicators of likely project success 19
  • 20. A typical last-century schematic for a data capture process Jarrett, C. (2000) Understanding the costs of data capture: paper, automatic, and with the Internet. CIMTECH http://www.formsthatwork.com/files/Articles/DataCaptureCosts.pdf 20
  • 21. A typical 2010 schematic for a data capture process http://www.dataentrysolution.com/subdivision-14-Data-capture.html 21
  • 22. Well-understood business process: watch the people deal with the paper • Start with the post room • Follow through every part of the process • Find out how they deal with errors and exceptions Jarrett, C. (2000) Understanding the costs of data capture: paper, automatic, and with the Internet. CIMTECH http://www.formsthatwork.com/files/Articles/DataCaptureCosts.pdf
  • 23. Indicator for E-forms success: low error rates for paper forms • Typical error rate for a complex form? • 100% (each form has at least one error) • Typical error rate for a good E-forms process? • 10%? 23
  • 24. Indicator for E-forms success: Clear benefits for user • Paper forms have benefits – Same form as last time – Easier to share – Easier to read and flip – Easier to copy – Easier to start and stop – Unlikely to crash • What incentive can you offer to the user? – Available on demand – Do calculations – Check for (some) errors – Quicker answers Jarrett, C. (2006) “Why do people persist with paper forms?” http://www.usabilitynews.com/news/article3385.asp 24
  • 25. Indicator for E-forms success: High level of web awareness in users http://bit.ly/bEMkPB 25
  • 26. Indicator for E-forms success: Appropriate level of security • How do the users feel about this form? • Does it capture personal data? • What are the risks? 26
  • 27. Indicator for E-forms success: Online form is optional, at least at initially HM Revenue and Customs: P35 (End of year) • Started with financial incentive (£250, approx € 300) • Financial incentive reduced each year • Mandatory for largest businesses, then medium, then small • Now mandatory, no incentive, for all but a few exceptions 27
  • 28. Indicator for E-forms success: Don’t try to force 100% compliance Stopped Nannies Religious objection Care workers 28
  • 29. Summary Choose the right level of E-Form Indicators for project success: – Well-understood business process – Low error rates for paper forms – Clear benefits for user – High level of web awareness in users – Appropriate level of security – Online form is optional, at least initially – Don’t try to force 100% compliance 29
  • 31. Caroline Jarrett Caroline is an independent user experience and usability consultant who specialises in forms: on the web, on paper, and business processes involving forms. She particularly likes working with complex government or financial forms. Caroline works on a ‘skills transfer’ basis, helping you and your organisation to learn how to introduce user- centred design, usability, and better forms. 31

Editor's Notes

  • #8: Paper form HM Revenue and Customs sends a pre-printed paying-in book Employer fills in with zeros HMRC has to deal with a ‘zero’ paying-in slip Electronic equivalent coming up
  • #15: Killam, R. (2009) “Forms Management: What Forms Managers Think About” User Experience Magazine: Volume 8, Issue 2 1. Print-on-Demand Essentially, paper forms that are made available electronically. 2. Fill-and-print The user fills the form online, then prints and sends in. Good if you need a real signature, or the user has to attach a document 3. Intelligent electronic forms Include conditional fields, logon access, hidden fields, and help Data collected is not integrated with enterprise applications. 4. Enterprise-enabled Data is merged with enterprise applications e.g. database connections, secure access, electronic signatures, and other enterprise features. 5. Complete business applications Multiple forms and sub-forms in an integrated business solution. May have a mixture of intelligent electronic forms and enterprise-enabled forms