Design to dominate_12.22490904

The document discusses strategies for designing products and businesses to dominate their respective industries. It advocates becoming the only player in the market by assuming success and working backwards from that goal. The document also emphasizes challenging conventional wisdom, co-developing products by involving customers earlier and more deeply, and gaining first-hand insights rather than relying on market surveys. Additionally, it stresses the importance of designing winning products that are simple rather than basic and that dissolve behavior into the design. Finally, the document discusses the need to enroll people in the mission by creating a cause and ensuring they are having fun in order to generate independent and passionate action.