1. The document discusses the importance of integrating an organization's formal, semi-formal, and informal communication to align with and reinforce its strategic goals and vision.
2. It emphasizes that the formal voice alone is not sufficient for effective strategic communication and that the informal and semi-formal voices must send consistent messages that encourage congruence between behavior and strategy.
3. The document outlines some of the negative consequences that can occur when an organization's communication across voices is not integrated, including confusion, cynicism, and passive or active disengagement among employees.