Modular design aims to standardize parts and assemblies across product lines to reduce costs. The document discusses modular design approaches at different levels, from standardizing small parts ("bottom up" modularity) to defining interfaces between larger sub-assemblies ("top down" modularity). It also describes how one company implemented modular redesign of a load backrest assembly using DFMA software, reducing 12 variants down to 3 modular designs to streamline manufacturing. Proper interface specification and control are critical for modular design success.