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Designing Engaging Experiences
Agenda Festival
Kaospilots, 2016
Designing Engaging Experiences
Kaospilot
Experience
Design
Interdisciplinary
Human
Centered Innovation
Real
World Cases
We believe
in engaging
experiences
What is experience design?
What is experience design?
Experience design is the practice of designing
products, processes, services, events, and environments
with a focus placed on the quality of the user
experience.
How do you do that?
By guiding attention, surpassing
expectations and engaging people
emotionally.
Ultimately… Experience Design:
Should make peoples life better and solve
their problems (even ones they didn’t know
they had.)
Designing Engaging Experiences
How
do you
design engaging
experiences?
5E Experience Model
2. Entry
1. Excitement
3. Engagement
4. Exit
5. Extension
Core
Meaning
Core
Meaning
To Designing a Meaningful Experience:
Start with What is Meaningful
2. Entry
1. Excitement
3. Engagement
4. Exit
5. Extension
Animation Theming
Storytelling
Sensory stimulation
Co-creation Game & play dimensions
To Designing a Meaningful Experience:
Engage people on their journey
Rituals
Research Guides All
Design Decisions
1. Excitement
>Design the first contact
2. Entry
>The atmosphere
matters
3. Engagement
> Personal
3. Engagement
>Purposeful
3. Engagement
>Good Experience
Design is Good
Storytelling
Designing Engaging Experiences
4. Exit
Clean Finish
5. Extension
>Follow up and
follow through
Designing Engaging Experiences
Designing Engaging Experiences
Designing Engaging Experiences
Thank you!
Connect on Facebook:
Kaospilot Experience Design
Find this presentation
on Slideshare:
Andy Sontag

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Designing Engaging Experiences