Why can't organizations be designed as sexy as an iPad?
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The document discusses the growing influence of design thinking in business. It provides examples of how designers approach problems differently than traditional business approaches by focusing on simplification, usability, and user experience. The document advocates applying design thinking principles to organizational structures and processes to better meet user needs.
Why can't organizations be designed as sexy as an iPad?
- 1. When last Did you hear? Saturday 25 August 12
- 2. Wow, that’s so sexy! I simply ‘luvvv’ your procurement process! Beyonce Knowles, Diva Saturday 25 August 12
- 3. So why can’t a procurement process not be as sexy as an iPad? Saturday 25 August 12
- 4. The designer's approach to looking at the world, is increasingly a6rac7ng the a6en7on of the business world... Jonathan Ives, Apple’s Head of Design Saturday 25 August 12
- 5. Recently some Fortune 500 companies have created the post of Chief Design Officer with a US$ 400,000 p/a price tag. Saturday 25 August 12
- 6. Case studies: #1: The ZAR10 million POS The rubber duck soluXon. Saturday 25 August 12
- 7. Case studies: #2: The rubber duck soluXon h6p://blogs.fin24.com/ber7eduplessis/?s=rubber+duck 7 Saturday 25 August 12
- 8. ApplicaXon: How to brief your IT Department for a video conferencing facility. Saturday 25 August 12
- 9. #1: What is the most expensive system you can offer me? #2: What is the absolute cheapest you can cobble together? 9 Saturday 25 August 12
- 10. What would a designer ask? #1: What is the bigger picture of which this is part? (The strategy quesXon) #2: How would the end-‐user go about using this step by step? (Recipient’s point of view) #3:How convenient is this to the user? (User behaviour, NOT user requirements). Saturday 25 August 12
- 11. What would a designer ask? #4:How can we simplify this? #5: Can I describe the structure in five (5) simple sentences? #6: How easy is it to damage? #7: How easy is it to misuse? (Is it clear what the purpose is? How are user interests served?) Saturday 25 August 12
- 12. What would a designer ask? #8: Is the detail significant? 12 Saturday 25 August 12
- 13. What would a designer ask? #9: If not significant, is the detail entertaining or seducXve? 13 Saturday 25 August 12
- 14. What would a designer ask? #10: Has it got sXckiness? (a special feature that afracts) #11: Is the balance between big picture and detail appropriate to the big picture? (How sane is this? Aren’t you ridiculous? Is this fit for purpose or an over kill?). Saturday 25 August 12
- 15. What would a designer ask? #12: Can I describe the experience as enjoyable? #13: Can I fall in love with it? #14: What is wasted? In design as much as in business “waste not want” not is your GPS. Saturday 25 August 12
- 16. Le Corbusier’s Pessac workers’ housing, 1924 You may design as you like.. 16 Saturday 25 August 12
- 17. BUT! Users will prevail.. 17 Saturday 25 August 12
- 18. A picture of our organizaXons? 18 Saturday 25 August 12
- 19. Why not begin here? 19 Saturday 25 August 12
- 20. “ Form follows use” (vs Bauhaus Form follows func7on) So hfp://blogs.fin24.com/berXeduplessis/2011/02/10/ apples-‐dirty-‐lifle-‐design-‐secret/ 20 Saturday 25 August 12