[DevDay2019] Why you'll lose without UX Design - By Szilard Toth, CTO at e·pilot & Nicolas Python at KLARA Business AG
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The document discusses the importance of UX design for engineering teams and companies. It provides examples of companies like Uber, Apple and Netflix that revolutionized their industries through good UX design. The presentation argues that introducing UX designers earlier in the product development process allows companies to gather user feedback through prototypes and ensure they are building solutions that meet real needs rather than assumptions. Incorporating UX design leads to faster development of better products that users want to use. The conclusion is that without UX design, engineering teams will build more expensive and slower solutions, startups may build things no one needs, and companies will miss out on greater growth and performance.
[DevDay2019] Why you'll lose without UX Design - By Szilard Toth, CTO at e·pilot & Nicolas Python at KLARA Business AG
- 1. Why you’ll lose without UX Design Szilard Toth & Nicolas Python AAVN DevDay Da Nang 2019
- 2. Who are we and how did we meet? AAVN DevDay Da Nang 2019 Szilard Toth CTO & cofounder e· pilot GmbH Nicolas Python Head of Design KLARA Business AG
- 3. Who are we and how did we meet? AAVN DevDay Da Nang 2019 Szilard Toth CTO & cofounder e· pilot GmbH Nicolas Python Head of Design KLARA Business AG
- 4. AAVN DevDay Da Nang 2019 e· pilot & KLARA are both design driven companies. Why should we know anything about this topic?
- 5. AAVN DevDay Da Nang 2019 Something to clarify UIUX =
- 6. Source: https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design Why did we chose to have a design driven approach?
- 7. Source: https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design Total revenue is double of the competition. Why did we chose to have a design driven approach?
- 8. Source: https://www.siliconrepublic.com/business/good-ux-design-infographic 68% 62% 89%44% Of users leave your product, because of bad UX Design Of customers base future purchases on past Experience Of users begin doing business with competitor after bad User Experience Of online shoppers will tell their friends about a bad User Experience Why is that the case?
- 9. Source: https://www.fastcompany.com/1147825/300-million-continue-button https://econsultancy.com/blog/9790-slow-loading-websites-cost-retailers-1-73bn-in-lost-sales-each-year + 300’000’000.00 $- 2’400’000’000.00 $ Amazon increased revenues by 300m USD by improving their checkout process Sales lost by retailers because of slow loading times on their websites What does that mean in numbers?
- 10. Let’s take a look at really bad UX Design.
- 11. Los Angeles parking signs
- 12. Side by side urinals
- 13. Elevator buttons
- 14. Three Mile Island nuclear accident
- 15. Enough about bad UX, what about the great ones?
- 17. Waiting for a taxi on a rainy day
- 18. Tapping a button to travel across the city
- 20. High-end smartphones in 2007
- 21. A complete new way to interact with your phone
- 23. Trying to find a movie in your DVD store
- 24. Browse you favorite films online. With suggestions.
- 25. Now UX in an engineering environment. Engineered in Ho Chi Minh City Vietnam.
- 26. KLARA solves this problem: Employee Supplier Customer Your business Governmen t Insurance
- 27. KLARA solves this problem: Employee Supplier Customer Accountin g Governmen t Insurance Your business
- 28. And this is what it looked like
- 29. Not anymore
- 30. This is what it looks like now…
- 31. What happened?
- 32. What happened? obviously design happened. But what does that mean?
- 33. Let’s look at our engineering process before design happened. Business analyst Stake- holder s Product owner Engineer
- 34. ? ! Let’s look at our engineering process before design happened.
- 35. That’s exactly what happened here
- 36. What is the problem? Business analyst Stake- holder s Product owner Engineer ? ? ??
- 37. What is the problem? The users’ needs are just assumptions You know if it works, after the implementation. Superexpensive experiment!
- 39. Introducing design into the process Business analyst Stakeholders Product owner EngineerDesigners Clickable prototype
- 40. Introducing design into the process Business analyst Stakeholders EngineerDesigners Clickable prototype Product owner
- 41. Introducing design into the process Business analyst Stakeholders EngineerDesigners Clickable prototype Product owner
- 42. That’s what the users told us to do
- 43. Prototype example with Adobe XD
- 44. Prototype example with InVision
- 45. How UX design creates value Faster, better decisions because of visuality. The user is part of the solution. You can test the solution before you build it. Cheaper, faster, better.
- 46. Guess what. We’re not the only ones who know the importance of design.
- 47. Designers in modern engineering environments 1:25 1:72 1:11 1:10 201 2
- 48. Designers in modern engineering environments 1:9 1:8 1:8 1:6 1:8 1:5 201 7
- 49. Why you’ll lose without UX Design.
- 50. Why you’ll lose without UX Design. As an engineer You might lose your job.
- 51. Why you’ll win with UX Design. As an engineer You’ll be a key player in your company
- 52. Why you’ll lose without UX Design. As a startup You might build something nobody needs.
- 53. Why you’ll win with UX Design. As a startup You solve the right problems and raise more money.
- 54. Why you’ll lose without UX Design. As a company You’ll build more expensive, slower and worse solutions.
- 55. Why you’ll win with UX Design. As a company You’ll build products faster. Products that your users actually want.
- 56. Design is more than a feeling: it is a CEO-level priority for growth and long-term performance.
- 57. And that’s why you’ll lose without UX Design.
- 59. Meet us later.