Developing A Finance Plan

This document outlines strategies for developing an effective finance plan, including setting fundraising goals and benchmarks, targeting different types and sizes of donors, and utilizing various fundraising tactics. It discusses motivating donors through one's candidacy, relationships, ideological alignment, opposition to opponents, and access. The presentation recommends determining the most effective tactics based on costs and returns, such as call time, events, and email. Homework involves listing an inner circle of donors.